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Happy Birthday U.S. Army Book- 2nd Edition
Objective To educate children on the Army’s history and their role in the greater Army Community . Creative materials: Key Messages (to customers) -Celebrate the Army‘s birthday with a FREE children’s eBook download available at Facebook Postcard Target Audiences -Youth (All Ages) -Parents -All members of Army Communities : Soldiers, Families, Retirees, Civilians Web ad 11 X 17 Poster Book cover Timeframe: Engagement Opportunities -Tear-out coloring book page available at the end of the book. Children are encouraged to draw their Family and friends around the Army birthday cake. -Social media messaging -- see Social Media corner on Brand Central for suggested messages START May 26 Display Creative materials Child Development , School Age and Youth Centers Army Libraries Family and MWR activities High traffic facilities on post (AAFES/Commissary) if possible END June 20 POC Information: CYS Account Manager (210) IMCOM G-9, Family and MWR – Marketing Division
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Happy Birthday U.S. Army Book- 2nd Edition
Story Board Post card Book- 11 X11 28 pages Book- 5 x5 28 pages Tear-out coloring book page ArmyMWR 11 X 17 Poster Europe Websites, Digital Signage, Facebook WEB ADS
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