0. Meet Your Conversion Goals With Copy That WORKS!
MintCopy Inc.
September 2008
© 2006 Capgemini - All rights reserved

1. What you can expect in this presentation…
Introduction to MintCopy Inc.
Service offering
How do people read?
Writing compelling copy
Align your copy to meet your conversion goals
The difference between conversion and diversion
The MintCopy WRITE™
Why choose MintCopy for your business?
Questions, Feedback, Comments?
© 2008 Mint Copy - All rights reserved

2. MintCopy Inc. – An Overview
Provide content for a variety of print and online communication needs
Team of professional copywriters specialized in Internet marketing techniques
Writers located across Canada, USA, UK, India, Africa and the Middle East
Company headquarters in Mississauga, Ontario, Canada
Authorized Supplier in the WSI e-marketplace since September 3rd, 2008
Managed by Sheetal Pinto − 15+ years in corporate communications and PR experience, including WSI
Contact us via
On Skype: MintCopy
Toll free in North America: MINT.003
Visit us online:
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

3. What do we offer? Website copy eNewsletters Search Marketing Copy
Copy for flyers / brochures
News articles / Press releases
Industry whitepapers
Positioning and key messages
Brand communication
Sales Letters / Customer Newsletters
PowerPoint Presentations
Speech Writing and much more!
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

4. Understanding online reading patterns
Writing for the Web is not the same as writing for print. When people read online (if they do!)
They don’t READ, they SCAN
They don’t like long, scrolling pages, but prefer short and to the point text
They absolutely don’t want marketing fluff, they want substance
They want to scan easily without tripping up on complex words and phrases
Copy Fact: A study conducted by John Morkes and Jakob Nielsen, re-writing Web content so it was more concise, scan-able, and objective rather than sales-oriented) created a 159% increase in measured usability.
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

5. How to write copy that works – the ABCs…and D, E as well!
Be Authentic – Say what you know and say it with authority. Clarity and truth still work!
Be Brief - Brevity holds the key. “Short words are best and old words that are short are best of all.” – Winston Churchill
Be Compelling – The essence of good copywriting is to compel the user to react
Be Direct – Speak to your target audience and address their needs
Be Engaging – Solve a problem, answer a question, create more desire, coerce an action
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

6. Where copy meets conversion
Think about why people come to your website?
To view the pretty pictures?
To amuse themselves?
To read good quality information?
- Maybe. But truly, most of us go to the Web because:
We have a task. There is something we need to do.
There is a problem we need to solve. We must REACT, not have to THINK.
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

7. Conversion or Diversion?
So what helps us Do? What makes us React?
- The Written Word. The ‘Oxygen’ for the Web.
Persuasive, clear, clean and refreshing copy that helps us focus on the task at hand.
We need call to action and a reason to act.
Conversion, not diversion.
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

8. The MintCopy WRITE™ Website copy Review for Increased Traffic website?
How can I increase conversions on my
website?
Engagement™
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

9. The MintCopy WRITE™ © 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

10. Because MintCopy gives you Fresh Copy, Refreshing Results!
© 2008 Mint Copy - All rights reserved

11. Questions, Feedback, Comments?
© 2008 Mint Copy - All rights reserved
© 2006 Capgemini - All rights reserved

12. Toll free in North America: 1.888.MINT.003
Thank You
Contact us via
On Skype: MintCopy
Toll free in North America: MINT.003
© 2006 Capgemini - All rights reserved