1. Helping Employees Choose Wisely
Dominic Lorusso, Director, Consumer Reports
December 6, 2016

2. “Approximately 30% of healthcare costs
(more than $750 billion annually)
are spent on wasted care.“
- Institute of Medicine
What are the causes?

3. Patients are requesting tests, treatments, & procedures that they don’t need

4. Providers are performing services that are unnecessary and may be harmful
In today’s health marketplace, being a compliant patient isn’t good enough any more

5. Cultural norms and misleading advertising can lead to inappropriate care

6. An initiative to spark conversation between patients and providers about overly used medical tests, treatments, and procedures to ensure the right care is delivered at the right time.
Consumer Reports is a partner in Choosing Wisely and supports the effort by creating patient-friendly materials based on the society recommendations and engaging a coalition of consumer communication partners to disseminate content and messages about appropriate use to the communities they serve.

7. Original Nine Specialty Societies (April 2012)
American Academy of Allergy, Asthma & Immunology
American Academy of Family Physicians
American College of Cardiology
American College of Physicians
American College of Radiology
American Gastroenterological Association
American Society of Clinical Oncology
American Society of Nephrology
American Society of Nuclear Cardiology 7

8. Sample of 70+ Participating Medical (and other) Societies & Associations
American Academy of Allergy, Asthma & Immunology
American Academy of Family Physicians
American Academy of Hospice and Palliative Medicine
American Academy of Neurology
American Academy of Nursing
American Academy of Ophthalmology
American Academy of Otolaryngology–Head and Neck Surgery
American Academy of Pediatrics
American College of Cardiology
American College of Obstetricians and Gynecologists
American College of Physicians
American College of Radiology
American College of Rheumatology
American Gastroenterological Association
American Geriatrics Society
American Society of Clinical Oncology
American Society for Clinical Pathology
American Society of Echocardiography
American Society of Nephrology
American Society of Nuclear Cardiology
American Urological Association
Society of Cardiovascular Computed Tomography
Society of Hospital Medicine
Society of Nuclear Medicine and Molecular Imaging
Society of Thoracic Surgeons
Society for Vascular Medicine
American Academy of Clinical Toxicology
American Academy of Dermatology
American Academy of Orthopaedic Surgeons
American Association for Pediatric Ophthalmology and Strabismus
American College of Emergency Physicians
American College of Medical Toxicology
American College of Surgeons
American Headache Society
AMDA – Dedicated to Long Term Care Medicine
American Physical Therapy Association
American Psychiatric Association
American Society of Anesthesiologists
American Society of Hematology
American Society for Radiation Oncology
American Thoracic Society
Commission on Cancer—a multidisciplinary program of the American College of Surgeons
Critical Care Societies Collaborative
Heart Rhythm Society
Society of Cardiovascular Magnetic Resonance
Society of Critical Care Medicine
Society of General Internal Medicine
Society of Gynecologic Oncology 8

9. Consumer Reports develops resources to inform and empower consumers in their healthcare decisions:
Posters (6+)
Videos and TV/Radio PSAs (14+)
Wallet cards
Brochures (100+)
E-hubs (5)
Microsites
Newsletter
And more…
Most are available in Plain English & Spanish.
Some can be co-branded.
All are free to use and distribute!

10. 5-Questions to ask your Doctor: Multiple resources – designed for easy access and multiple access points
Wallet
Card
Video
Rack
Card
Flyer / Poster 10

11. Several resources available for employers
Consumer Reports has worked with several partners to develop solutions geared to fit your work force.
Making Healthy Choices
Co-Branded Microsites
Co-Branded collateral
All are available at no cost.
All can be implemented simply, with minimal effort. 11

12. Making Healthy Choices: The Issue & The Solution
The Issue: Patients are faced with many healthcare choices. Employers are interested in helping their employees make smart healthcare decisions.
Note: IBM initiated the project
The Solution: Consumer Reports created Making Healthy Choices, a toolset including a video series, mobile app, and website – utilizing Choosing Wisely materials – a med at helping employees understand how to make the right healthcare choices and what questions to ask.
ConsumerHealthChoices.org/Healthy 12

13. Making Healthy Choices:13

14. Preliminary Integration Methods
IBM: Hosted on health intranet site and employee wellness tools; offered incentives including CR subscriptions
Case Western Reserve: Included in university-wide newsletter and wellness intranet site; distributed posters and wallet cards at campus wide summer-event; offered $100 Visa gift cards via lottery system
Bath Iron Works: Included in employee newsletter and announcements to employees at staff meetings; offered iPad Air 2 via lottery system

15. Making Healthy Choices Videos: Lessons Learned from Employees
“That it is ok to ask your doctor the reason for specific treatments. I think the patient can feel at a disadvantage in these situations and it's good to have the background to ask "why" questions.”
“That some tests or procedures could actually have a negative impact on the patient.”
“Sometimes the best treatment is no treatment.”
“Antibiotics should not be used for viral infections.”
“I'll review those questions before going to my doctor appointment next time.”
“To not rely on one source of information.”
“We (generationally) over-depend on the ever expanding technology and decrease the use of common sense. These MHC series are making us more aware of common sense practices that need to be revitalized.” 15

16. Co-Branded Microsites
A place to send your audience (employees and their dependents, HR colleagues, on-site clinic providers, etc.) to read, watch, or download a subset of our Choosing Wisely materials.
No cost
Co-branded
Analytics provided
Flexible format 16

17. Samples: 17

18. Co-Branding Opportunities
Consumer Reports can co-brand certain pieces of collateral
Examples are below 18

19. Turning Ideas to Action
2017 Campaign for Minnesota employers
High value; turnkey execution; no cost!
Watch for monthly messaging from The Action Group
Curated content from Choosing Wisely: actionable, newsworthy (e.g., opioid crisis), and aligned with national calendar (e.g. heart month, breast cancer awareness month, etc.)
Brief “feature” paragraph, then link to Choosing Wisely content—can be used on website or online/print newsletter
Will be sent via to members by 15th of month for upcoming month 19

20. Final Thoughts Thanks for joining us today!
We hope to see you at The Action Group’s December member meeting: Looking Back With Our Eyes on the Future
December 15, 2016; 8 a.m.-9:30 a.m. (Networking begins at 7:30); Hilton Airport/MOA
Delicious breakfast; fun ice breaker; recap and look ahead
Plus: special innovator’s showcase!
Please contact to register

21. Questions? Choosing Wisely: ConsumerHealthChoices.org/Choosing
Getting Started with Making Healthy Choices: ConsumerHealthChoices.org/Starting
Implementation Guide: ConsumerHealthChoices.org/Implementation
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Vimeo:
Dom Lorusso 21