1. Entity Growth Highlight
AIESEC in Sri Lanka

2. Growth of over 3 years in RE

3. 2014 Challenges faced to make growth happen: Solutions:
Not well established expansion markets.
Cancellation of iGV summer peak due to visa issues..
Members were lacking the clarity of the organization.
Solutions:
Coming up with new promotional standards in order to promote oGV.
SOPs were well defined for all the exchange functions.
Focused on getting legal iGV visa to do our exchanges.
Structural change in the NSTs.
Key Growth Driver:
New oGV promotional campaigns kick started in the universities.
Change in the delivery methods of the conferences where members were able to connect to the roots of the organization.
Next Growth Driver Identified:
Establishing iGV visa.
Building strong country partners.
Digital marketing for oGV

4. 2015 Solutions: Challenges faced to make growth happen:
No growth or knowledge about oGT in the entity.
iGV visa process.
Solutions:
iGV visa processed by the youth ministry.
Getting a CEEDer to start oGT function in the entity.
Empowering the membership by investing on them.
Improved sales culture in the entity.
Key Growth Driver:
Contributions from expansions in order to grow in oGV.
Structural change in the MC.
Strong partnership with MoC in order to grow in iCX.
SDG alignment in all the iGV projects.
Next Growth Driver Identified:
New Expansions
Having a stabilized visa processes.
OD model for the entity.

5. 2016 – Focus Products & Areas
oGV
iGT PR
Finance

6. 2016 Focus & Direction KEY GROWTH STRATEGIES
Introduction of B2C position only for oGV function.The responsibility of B2C was to focus only on oGV related marketing and also customer flow implementation.
OD model was created and implemented in the network which has provided clarity to LCs in terms of strategies and plans that need to be implemented aligned to the national global levels.
Three new positions were included in the MC structure such as B2C, PR and oGT which is currently helping the entity to grow in their own respective way
TM framework was revamped and new knowledge management hub was introduced where LDA is been integrated to the system.
The main bottleneck for the entity was legality of visa. It has been sorted out at present and we are able to process visa legally through the Ministry of Higher Education.This enables us to showcase what we do without any legal ramifications.

7. 2016Challenges & Solutions
VISA
The main bottleneck that we faced as an entity was the VISA. We wanted to run our projects legally in our country so that we can sustain the operations in a longer run. This years main focus as a MC was how to get the VISA done through the ministry and make our operations legal in our country. From the beginning of the term we focused on it and we finally achieved a break through where we can process our VISA through the Ministry of Higher Education with the support of our universities where the LC operations are taking place
Expansion framework
AIESEC is centralized to a particular province of the country and thus we have taken measures to follow an aggressive expansion approach as we feel the need to tap into available market outside of the centralized region
The existing framework was revamped and a clear plan is being laid out in line with 2020 goals under the OD model..