1. Victoria Torres, Director of Learning and Development, OneOC
Volunteer Management
Retaining and Replacing
Victoria Torres, Director of Learning and Development, OneOC

2. Recruitment and Placement

3. Steps to Recruiting and Placing Volunteers
1. Develop a Volunteer Position Description
2. Develop a Targeted Recruitment Plan
3. Screen Volunteers
4. Interview and Match Volunteers to the Appropriate Positions

4. Develop a volunteer position description
Step One
Develop a volunteer position description

5. The Volunteer Position Description
The volunteer position description outlines the volunteer tasks, skills, abilities and interests
The position should align with the organization’s needs, goals and mission
The position description is the foundation upon which to base all recruitment and placement efforts

6. Foundation of Recruitment
The Position Description
Identifies skills and attributes needed in the volunteer
Helps to focus (i.e., target) recruitment efforts
Attracts the right people for the position
Sets expectations for the position

7. Recruitment
Warm Body Recruitment Sending a message about a volunteer opportunity to as broad an audience as possible (e.g., advertisements, PSA, brochures)
Targeted Recruitment Sending a message about a volunteer opportunity to an audience who has the specific time, skills and/or traits required for the position

8. Purpose of Targeted Recruitment
“When you send a message to the community in general, you often wind up speaking to no one in particular”
(Rick Lynch)

9. Targeted Recruitment 1. Target Your Market
2. Identify Benefits and Features
3. Craft a Powerful Message
4. Design a Communication Strategy

10. Ask The Following Questions
Who is your target audience?
What are important features of position?
What would appeal to them about the position?
What are some possible barriers?
What additional things do we need to know about the audience?
What strategies should you use to reach your audience?

11. Step 1 –Target Your Market
Seniors
Board of directors
College students
Children
Youth
Baby Boomers
Persons with disabilities
Faith-based groups
Skills-based volunteers
Corporate volunteers
Disaster volunteers
Self-directed volunteers
Volunteer leaders
Virtual volunteers
Others

12. Step 2: Identify Benefits and Features
Benefit: What volunteering does for the volunteers, such as teaching them a skill, having fun, meeting people, etc.
Feature: Descriptive elements of the volunteering, such as when, where, doing what with whom, etc.

13. Step 3: Craft a Powerful Message
Share benefits and feature
Keep the message simple
Make the message attractive
Example: Senior Swim Club Driver

14. Step 4: Design a Communications Strategy
Different audiences require different communication strategies
Be strategic about communication

15. Marketing Your Message
Distribute brochures or posters
Make public service announcements on television, radio, or newspaper
Advertise! Advertise! Advertise!
Speak to community groups (e.g., faith-based, neighborhood groups, community forums)
Post to online venues (e.g., Websites, Twitter, YouTube, Facebook, blogs, etc.)
Word of mouth - “The personal ask”
Talk to current volunteers, staff, and board members
Set up a booth at a local events (e.g., farmers markets, festivals, etc.)

16. Online Recruitment
What are current trends related to online technology?
What are the benefits of using online technology to recruit volunteers?
What are some online tools that can be used to recruit volunteers?

17. Online Recruiting Resources
Blogs
Widgets
Handout Pg. 6

18. Social Media Who are you targeting? What methods are appropriate?
Which message works best?
Do you have a large enough reach?
Ex. If you don’t have a lot of “Likes” on your Facebook page then you might not get a lot of exposure.
See Social Media Worksheet

19. Are you Training and Orienting well?
Four Steps in Training Volunteers Step 1: Identify Training Needs Step 2: Design Training Step 3: Deliver Training Step 4: Assess and Refine Training

20. Are you Supervising your Volunteers well?
Steps in Supervising Volunteers
Step 1: Define and Communicate Clear Expectations
Step 2: Guide and Support Volunteers
Step 3: Ensure that Volunteers Feel Rewarded and Recognized
Handout Pg. 9

21. Thank You! Victoria Torres, OneOC
Phone ext 146