1. Pallotta Installations
Caitlin Pallotta
Cassie Holloway
Business 360
Professor Rossum
Final Presentation

2. Background John Pallotta started it in 1997 No college degree
Runs from home
Kruger International
Problem: attracting more clients
1 client can mean a loss of business, if KI does not use their service in the future
Schools, universities, government facilities, hospitals, and businesses
Hesitant to hire more staff, but has to to fulfill the demand
No steps have been taken to reach out to new clients

3. Mission Statement
To provide clients throughout Southern California with an excellent and satisfying furniture installation service that can be trusted through any purchasing process.

4. Competitive Enviornment
Existing service is industrial furniture installation
So-Cal Furniture Installations, Service West, and Showcase Facility Solutions
Pallotta Installations promises excellent customer service given its small, dedicated staff
So-Cal Installations is more successful because of the marketing strategies
Utilize social media, online communication, and business-to-business partnerships

5. Marketing Objective
Success would be to increase amount of clientsIncrease revenue
Create strong relationships with clientsFormation of new relationships with potential clients

6. Marketing Environment
Technological:
Increasing dramatically, so Pallotta Installations must keep up or lose out on business
Economic:
Business and civilians are recovering from recession
Tend to avoid unnecessary business purchases when possible
This service may be considered a luxury

7. Customer Analysis Primary customers: Supporting customers:
Schools and universities
ULV, Citrus College, UCLA, and LMU
Customers value the excellent work, customer service, and the knowledge of the business
Supporting customers:
Hospitals, office buildings, government facilities, businesses, home businesses, and other facilities that purchase furniture in bulk

8. Current Marketing Strategies
Direct contact with Kruger International
No social media
No website
No way for potential customers to contact him besides KI
No marketing strategies

9. Research Methodology
Customers are in need of furniture installation services for large amounts of furniture in industrial settings
Benefit: not have to hire in-house staff to complete the installations when the services are sporadically needed
Interviews and customer feedback

10. SWOT Analysis Strengths: Small business Good customer service
Knowledgeable about the business
People skills

11. SWOT Analysis Weaknesses: No promotion of business No social media
No advertisements
One client
No pffice

12. SWOT Analysis Opportunities: Reaching out to other businesses
Social media
Word-of-mouth

13. SWOT Analysis Threats: Other furniture installation companies
Rising fuel costs
Insurance
KI going out of business
KI going to another company for service

14. Marketing Mix Product: Price:
A service in which Pallotta Installations installs furniture in bulk
Price:

15. Marketing Mix Place: Promotion: Southern California Social media
Website
Deals with contract furniture companies
More commission if he refers people to KI

16. Proposed Tactics Social media – to promote word-of-mouth advertising
Create Facebook page for potential customers to view and look at previous jobs
Reach out to individual schools and universities

17. Evaluation
All of Pallotta Installations’ clients heard about him through KI
Customers think he is efficient and are happy with his services
Don’t know of any marketing strategies
No one has ever had a problem with Pallotta Installations directly
Would hire him for business outside of KI
Marketing ideas would be to show the business at local organizations, look at other furniture vendors, and create a website

18. Bibliography
Perrault, William D., Jr., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing. 19th ed. New York: McGraw-Hill Companies, Print.