1. Presenter’s name High School’s name and State
NAME OF YOUR BUSINESS
Presenter’s name
High School’s name and State

2. Slide 1: Your Blue Ocean Pitch
Start your verbal presentation with your ‘blue ocean pitch’, 2-3 sentences that describe the essence of your blue ocean business idea
Show, on this slide, a high resolution image that is descriptive of your business. Include a compelling ‘blue ocean tagline’ for your business. A compelling tagline comprises of 5-10 words that concisely articulate your blue ocean and also advertise your offering authentically.

3. Slide 1: Your Blue Ocean Pitch
Slide 1: Example
Slide 1: Your Blue Ocean Pitch
Reinforced cord that prevents damage,
is personalizeable and also affordable.
(LyfeCord – Winner of Maryland Blue Ocean Competition)

4. Slide 2: The Red Ocean Landscape
Use the strategy canvas to describe the red ocean scenario you are up against
Who are the major competitors in the market?
What are their relative offerings?
Draw your strategy canvas using the Blue Ocean Strategy Canvas app on the iTunes App Store (
List key factors of competition on the horizontal axis
Draw value curves to show how major competitors in the market deliver on those factors relative to each other

5. The Red Ocean Landscape: Video Gaming Industry 2006
Slide 2: Example
The Red Ocean Landscape: Video Gaming Industry 2006

6. Slide 3: The Market
Who’s your target market? Who are the customers that the industry players compete over? Are there noncustomers that they are not going after?
Use the Three Tiers of Noncustomers framework to describe the market that you plan to target
Learn more about the framework at

7. The Market for Video Game Consoles
Optional Slide: Example
The Market for Video Game Consoles
The Customers and Noncustomers
Current Market – ‘Core Gamers’
e.g. young anti-social males
First Tier – “Marginal Gamers”
e.g., young adults, students etc.
Second Tier – “Tried but refusing”
e.g., sports enthusiasts, readers, etc.
Third Tier – “Never Considered”
e.g., the elderly, very young children, etc.

8. Slide 4: Your Blue Ocean Solution
Describe your blue ocean idea using the Eliminate-Reduce–Raise-Create (ERRC) Grid
Answer the following four questions to show how your idea achieves a leap in value for buyers and low cost for your company
What factors have you eliminated that the industry takes for granted?
What factors have you reduced well below the industry standard?
What factors have you raised well above the industry standards?
What factors have you created that the industry never offered?
Prepare your ERRC Grid using the Blue Ocean Strategy Canvas app (

9. Nintendo Wii’s Blue Ocean Solution
Slide 4: Example
Nintendo Wii’s Blue Ocean Solution

10. Slide 5: Your Blue Ocean Strategy
Use the strategy canvas to show how your blue ocean strategy will make the competition irrelevant
Plot your to-be value curve showing what you have eliminated, reduced, raised & created
Show how your value curve stands apart from all the competitors and achieves high value at low cost
Draw your to-be strategy canvas using the Blue Ocean Strategy Canvas app (

11. Nintendo Wii’s Blue Ocean Strategy
Slide 5: Example
Nintendo Wii’s Blue Ocean Strategy

12. Questions and thanks Summarize your blue ocean business idea
Slide 6: Wrap Up
Summarize your blue ocean business idea
What’s the exceptionally new value in your offering for the buyers?
How will your company make money?
How will you ensure the success of your business?
Questions and thanks
Answer any questions from your judges and the audience
Thank the judges and the audience

13. Optional Slide: Your Team
- How many people make up your current team?
What are the current roles for the members of your team?

14. Optional Slide: Example
(LyfeCord Team – Winner of Maryland Blue Ocean Competition)

15. Optional Slide: Your Results
Describe any milestones that you have achieved so far. E.g.
Is the product, prototype, or sample developed?
Have first customers been acquired?
Has a website been created?
Have you lined up key partners and business advisors?
Have you raised any money to fund the business?
Have you filed for intellectual property, such as a patent?

16. Optional Slide: Example
(LyfeCord – Winner of Maryland Blue Ocean Competition)

17. Optional Slide: The Problem You are Trying to Solve
Use the Buyer Utility Map tool to identify the problem/s you intend to solve with your idea
Use the Blue Ocean Strategy BEC/BUM app at the iTunes App Store to analyze buyer experience and plot the Buyer Utility Map ( )
Learn more about the tool at map/

18. Problems in the Video Gaming Industry - 2006
Optional Slide: Example
Problems in the Video Gaming Industry