2. The Challenge
Pet owners lead busy lives. Unfortunately, we can’t all be there for our pets as often as we’d like.
Different pets have different requirements. Some eat dry food, some eat wet. Some have treats during the day. Some need essential medication to help them survive.
Occasionally, our busy schedules clash with the needs of our pets.

3. The Solution
Enter Feed and Go, the world’s smartest pet feeder. Feed and Go, an FCC/CE approved smart home device, allows pet owners to control their pet’s feeding, treat, and medication schedule from any computer/tablet or smart device inc iOS/Android.

4. The Features
1. Wet and dry food friendly, and due to the unique design, is also perfect for treats and medication.
2. Contains a built in webcam for pet owners to login and view from any computer, tablet or mobile device.
3. Connects to the user’s Wi-Fi network at home, with one press of a button.

5. The Features
4. Pet owners can record their own personal voice message.
5. One time feeds or a feeding schedule can be programmed from anywhere.
6. Unlimited Feed and Go’s can be controlled from one account.

6. Tell Me More
Feed and Go Inc is privately held and run by the original founders of the device. The device is utility patent protected - number
Feed and Go has been funded to date by the founders and has zero external debt.
The present retail price of a Feed and Go is $249.
Feed and Go is a California C Corp, distributing worldwide via Seattle, London and Amazon distribution centers.

7. Basically, Amazon loves us, and we love Amazon.
In 2016, Feed and Go was selected by Amazon to be part of its Launchpad program. This means that Feed and Go is given preferential exposure within product listings.
Amazon now buy from Feed and Go directly and deal with all customer distribution and communication within the USA.
Feed and Go is also listed on Amazon Canada and UK stores.
Feed and Go has an Amazon review score of 4.8 out of 5 in the USA.
In June 2016 Feed and Go received it’s first order from Best Buy and is presently integrating with the Petco platform.

8. We have over 100, but you get the idea.
Amazon reviews
We have over 100, but you get the idea.
5.0 out of 5 stars
5/5 stars hands down, BEST PURCHASE!
By wyattearp
Verified Purchase
I purchased this item 2 weeks ago as a last resort. It was either pay for a dog sitter or doggy day care! now I don't have to do either. This item worked far better than I had hoped. It is also extremely simple to connect with your home wifi. As I work a lot and live alone, this feeder allows me the peace of mind knowing that I can watch my dog eat and verify he has been fed. by far the greatest purchase I have made in quite a while. as for me, I am able to load each of the 6 containers slots with slightly more then a cup of dry food.
5.0 out of 5 stars
Pricey but effective
By Nicole B.
Verified Purchase
It's pricey and takes a little time set up on-line but it works. Bought this to feed my cat while I was out of town for a couple days, rather than just leaving out a big bowl of food. This allowed me to control her portions and set times for her to be fed. Basics: You open up the feeder and fill the tray, which has 6 dividers, with food. Then you set the times for feeding on-line (product website has videos guiding you step by step if you need help - I did), and the tray rotates on schedule. You get an or text alert every time your pet gets fed. It also has a web-cam which enabled me to see my house while I was gone, which was nice.

9. Who Needs a Feed and Go? Everyone.
Feed and Go is a product within the smart home space, which is expected to double sales year on year in 2016.*
There are approximately 70m dogs and 74m cats owned in the USA.**
Around 37% of all households in the USA have a dog and around 30% have a cat.**
Feed and Go customers are generally wealthy, are in their mid 30’s and have a high level of disposable income. *
**Source: ASPCA

10. Hit Me With the Numbers In 2015 Feed and Go sold 505 pet feeders.
In 2016 Feed and Go is on track to sell 1,763 pet a gross sales forecast of $428,000.
In 2017 Feed and Go is forecasting sales of 5000 units and units in 2018.
Feed and Go has a returns rate of under 2%. This is forecast to be under 1% in We’ve identified solutions to bring our returns rate down to under 1% and these will be implemented in October 2016.

11. Feed and Go 2.0
By speaking to our customers, we’ve identified a huge need for Feed and Go 2.0.
Although Feed and Go is great for allowing owners to feed their pets wet food, it can’t keep the food cool, therefore prohibiting long term storage. There is no solution currently in the world for these pet owners.
By integrating a remotely controlled cooling device within the feeder, we can ensure wet food will be kept at a cool temperature for days on end, resulting in fresh food.
At the same time, we are going to upgrade our webcam to HD and introduce live communication via an App so pet owners can speak to their pet in real time. Also, we’ll add some fun color options.
By creating V 2.0, we are opening up to an even broader market, allowing for stronger sales growth.

12. Distribution and Marketing
By placing bigger orders with our manufacturer, we are able to reduce the retail price of the device. In late 2016 the retail price will come down to $199.
V2 will sit alongside the existing product as a premium device, priced at $
By a combination of lower pricing and better features, our 4 main sales growth areas will be:
Amazon
Big Box Retailers such as Best Buy and Petco
Direct Sales
International Sales
We want to drive sales to these channels via smart social marketing, exposure at the biggest pet consumer shows and potentially TV ad spend.

13. The Opportunity
Invest in a stable, debt-free, and concept proven company with the added protection of a full utility patent.
We aim to raise 1M at a valuation of 4M cap.
Future exit plans:
We see the business being sold to a large online brand that can either integrate with their own smart home devices or with other like minded products they sell.

14. Where will my money go?
125K R&D into developing the cooling mechanism and other new features
75k Website redesign to incorporate new features and database transfer
625k Order of 5000 V2 Feed and Go pet feeders
40k Two part-time customer service representatives
135k Other costs to include revised server infrastructure, system administration, and patent application for V2 Feed and Go.