1. Results Management Group
Our idea can turn the world around!
Database Services
Call Center/Telemarketing Services
Marketing Research Services
Marketing Consulting Services
Hotel/Hospital Loyalty Membership Programme

2. Results Management Group
About Us
At RMG, We’re about great ideas and great people.
We are global-minded with the touch of local feeling.
We are unique, passionate, and talented people.
Results Management Group

3. Our Service Database services Marketing Research Services
Marketing Consulting Services
Credential
Our Team Members
Click at topic to follow links
Results Management Group

4. Results Management Group
Database Services
We provide an effective database services
that is an essential tools for direct marketing
and telemarketing in both alternatives.
Database rental
Database buying
Our database are characterized in 4 categories.
Bank
Credit cards
Vehicle
Personal information and etc. upon request
(All database info. include name/surname, contact no.,
address and date of birth)
Results Management Group

5. Marketing Research Services
Our marketing research team can provide you with unique answers in the following ways:
More details
More precise
Practical in term of marketing activities
And can create the impact
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Results Management Group

6. Results Management Group
Retail Observation
On-site observation of customer’s shopping behavior in real situation
First-hand observation of shops’ layouts including P.O.P. display, banners, product assortments, alley arrangement, etc.
Monitor your sales person’s performance
Measure traffics and traffic flows in your stores
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Results Management Group

7. Marketing Research Services
Qualitative Research
Brand DNA Model®
Market Opportunity Investigation
Product/Service Concept Development
Communication Concept Constructing
Communication Concept Pre-testing
Quantitative Research
Market Segmenting
Brand Power Measurement and Brand Equity Index
Brand DNA & Brand Positioning Map
Consumer Decision Making Model
Media Consumption Habit Study
Consumer Lifestyle Study
Price Sensitivity Analysis
Consumer Satisfaction Measurement
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8. Brand DNA Model® Results Management Group Marketing Research Services
The model portrays analysis results of qualitative techniques through illustrating the way consumers perceive competitive brands in the market, as well as what the DNA of the ideal (or most preferable) brand looks like.
With this model, marketers can easily understand consumer perceptions toward brands. These perceptions come from a number of factors, whose meanings are also given.
Marketers can thus use this model as a guideline for their brand development plans. The DNA of the ideal brand would be the goal of the plan, while the gaps between the particular brand and ideal brand are the areas that need further development.
Our model also showcases guidelines on how to develop the contribution factors. Since most of the factors are subjective, we provide a "subjective object interpretation" for use in all communication activities.
Component 1
Component 5
Component 2
Component 3
Component 4
Component 6
Ideal Brand
Component 1
Component 5
Component 2
Component 4
Component 3
Component 6
Brand A
Marketing Research Services
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Results Management Group

9. Market Opportunity Investigation
The investigation is normally conducted through qualitative techniques, which aim to explore consumer needs. The opportunities can be defined by a number of factors, including:
Availability of unsatisfied needs
Chance to deliver more satisfaction to meet the satisfied needs
With this investigation, marketers would be able to see the market gaps. Market-entrance plans could then be developed to fill the gaps by developing current or new products/services.
Furthermore, our analysis could deliver future changes in consumer needs. The changes will lead to future market gaps. Marketers could, therefore, prepare for these changes in their marketing plans.
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10. Product/Service Concept Development
The concept development is also called "Product/Service Concept Test." Our technique aims to investigate the consumers’ perceptions, beliefs, and acceptability toward the new concept. With our research, marketers are able to see the potential of the newly developed concept in particular markets.
In addition, we do not just conclude with a simple "Yes/No" toward the new concept. Instead, our research analysis will always illustrate the way to make the new concept successful in these particular markets.
For a number of attributes, our analysis can also identify which attribute should be highlighted in marketing activities, in order to create the highest impact to the selected market segments.
In conclusion, our technique in concept development will deliver a combination of "the right concept (the newly developed concept plus some adjustment) with the right launching strategy in the right market."
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11. Communication Concept Constructing
Research aims to construct the most effective communication concept. Our analysis could suggest the most suitable attributes to be highlighted in communication activities.
Moreover, the highlighted attributes are also defined in terms of communication objects, in order to create the preferred beliefs among audiences.
We also make recommendations on the preferred emotional factors and images as part of the communication concept.
With our research results, marketers would be able to construct the most effective creative brief given to the selected creative team.
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12. Communication Concept Pre-Testing
This test is also conducted with the "advertising pretest." Our research is normally used to evaluate the communication and advertising concept before production.
We aim to investigate what beliefs, attitudes, and motivations are created among the audience after observing the concept board. We would also suggest which communication features , if any, that need further development to make the whole campaign more effective.
With our research, marketers could be confident in the effectiveness of their concept. The undesirable beliefs, attitudes, and motivations could be eliminated from concepts that pass the tests.
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13. Market Segmenting Group 1 Group 2 Group 3 Group 4
This research aims to classify the market into a number of small segments for further marketing plans. From the agreed market segmentation variables, advanced statistical tests would be applied to segment the market. In our research, we segment the market by behavioral and psychographic factors, not by demographics.
Variables used include needs, product feature preferences, attitude toward particular topics, lifestyle, etc.
In our analysis, we would identify the significant variables which influence the differences among the segments, as well as the common variables that are the same across the groups.
In our results presentation, we will give the definition of each segment as well as a guideline for creating a marketing plan to approach them.
With our research, marketers would have a clearer pictures of the market for their future marketing planning.
Group 1
Group 2
Group 3
Group 4
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14. Brand Power Measurement & Equity Index
This study aims to measure the power of brands in a particular market. The power of brand is defined by the following factors:
Recognition Levels of Brands
Awareness Levels of Brands
Preference Levels of Brands
Current Usage Rates of Brands
Satisfaction Levels of Brands
Intention of Future Purchase Levels of Brands
The above factors are combined and illustrated in terms of "Brand Power" and "Brand Equity Index."
This study is always employed as the marketing campaign evaluating mechanic. Normally, we are requested to conduct the measurements before and after the marketing campaign.
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15. Brand DNA Modeling & Position Mapping
X6 = %
Component 1
Component 5
Component 2
Component 3
Component 4
Component 6
Ideal Brand
This is an additional study from the Brand DNA Model® in the qualitative technique. While qualitative research tries to identify the brand attributes and the relationships between attributes and factors, quantitative research tries to identify the important weight of each attribute and factor. With this modeling, marketers can list the attributes in order based on the importance.
With the advanced modeling program called LISREL, we could also consider the relationships between attributes, in order to become a guideline for future marketing planning.
With our advanced statistical analysis, we are also able to construct comparison positioning pictures among the competitive brands.
X1 = %
X5 = %
X2 = %
X4 = %
X3 = %
Brand DNA
Positioning Map
Marketing Research Services
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Results Management Group

16. Consumer Decision Making Modeling
This study aims to identify the factors concerned in the consumer decision making process. Our analysis can also identify the important weight of each factor.
In this study, we can also identify the factors that do not affect consumer decision making.
Along with Brand DNA Modeling and Positioning Mapping, marketers could effectively determine which factors should or should not be concentrated on, when they are designing both marketing and communication plans. This will make the resulting activities deliver a more preferable impact on the market.
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17. Media Consumption Habit Study
Aiming to support media planning, our study identifies the coverage rate of each medium. This study is normally employed for media planning along with other syndicate research, such as media audits or TV ratings.
Unlike syndicate researches, our study provides the benefits of up-to-date information and more flexibility in the selection of a particular market segment.
Our study covers the following medias:
Television Channels / Programs / Periods
Radio Frequencies / Programs / Periods
Newspapers
Magazines
Internet / WWW / Periods
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18. Consumer Lifestyle Study
The study is employed to investigate the lifestyle of the selected target group. The relevant topics in this study include:
Life after study/work
Life on the weekends
Hobbies
Favorite activities
Favorite places for dinning/shopping
Favorite places for traveling/holiday
Attitude toward particular topics
With our research, marketers gain valuable information that can be used for their event or promotion plans and CRM programs.
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19. Price Sensitivity Analysis
This is a study specially designed to measure the impact of product/service features on consumers’ acceptance of a change in price.
In product development plans, marketers always need to make decisions with regards to adjusting some product features. Our study supports the decision-making by providing information that highlights the most suitable product features where changes could lead to a highly acceptable price adjustment. Therefore, the designed product development plan would become more effective.
To analyze the information, we normally use the advanced statistical test called "Conjoint Analysis."
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Results Management Group

20. Consumer Satisfaction Measurement
The study aims to measure customer satisfaction towards both products and services. Since the customer satisfaction level is very important for every business, marketers always need to measure the level of satisfaction in order to control business operations and to design future marketing plans.
Our advanced statistical analysis lets us showcase not only the overall satisfaction index, but also the factors influencing customer satisfaction levels. The factors can also be classified into determinant factors, satisfaction variables, and dissatisfaction variables.
Marketing Research Services
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21. Innovative Data Visualization Interactive Selection of Data
Data Mining
Our comprehensive data mining enables customers to have access to
Statistical Analysis
Innovative Data Visualization
Interactive Selection of Data
Document Mining
Data Mining
Interactive Selection of Data
Data Mining
Document Mining
Innovative Data Visualization
Statistical Analysis
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Results Management Group

22. Marketing Consulting Services
Industry overview
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing
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Results Management Group

23. Industry overview Industry overview Brand Management
Research into industry insight including market opportunities as well as challenges
Identify strengths and weaknesses of all players
Locate your company's current position and future strategic alternatives
Industry overview
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Marketing Consulting Services
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Results Management Group

24. Brand Management Industry overview Brand Management
Create your brand values (brand equity)
Creation of brand identity, which characterized by attributes in your consumers’ consideration set
Leading your brand to the top of customers’ minds
Revitalize your brand in order to keep your brand portfolio fresh all the time
Strategic branding solutions for continuous growth of market share
Industry overview
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Marketing Consulting Services
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Results Management Group

25. Market Segmentation Industry overview Brand Management
Locate and identify your potential and profitable customers
Divide market into homogeneous segments for ease and effectiveness of marketing activity
Match your offerings with what your customers desires
Industry overview
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Marketing Consulting Services
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Results Management Group

26. Market Repositioning Industry overview Brand Management
Creation of image for customers’ association
Bring your brand back on track
Achieve highest possible position in values chain
Industry overview
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Marketing Consulting Services
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Results Management Group

27. Direct Marketing Consulting Services
Industry overview
We offer Consulting Services and strategic planning for Telemarketing business, Direct Marketing, and Network Marketing.
We also provide business with strong
database handling solutions.
Brand Management
Market Segmentation
Market Repositioning
Direct Marketing Consulting
Results Management Group

28. Clients Whose Trust We Cherish…
Advertising Agency
Insurance Broker
Real Estates
Hotel &
Accommodations
Automobiles
Consultancy
Results Management Group

29. Clients Whose Trust We Cherish…
Exhibition Center
Software Systems
Others
And much more !!!
Results Management Group

30. Results Management Group
Contact Us
Charkorn Tayapiwatana
Executive Director
369/73 Jaroengrung 107,Jaroengrung Rd., Bangkholaem, BKK Thailand 10120
Tel: +66 (0)
Mail:
Results Management Group