1. GMA Kickoff Meeting
11/08/16

2. About Me - Sneh Srivastava
1st year MBA, concentrating in Digital Marketing Strategy
B.S. in Marketing; ~3 years of Marketing experience
SEO
Marketing Analytics
Project Management
Connect with me on LinkedIn:

3. Survey Results (out of 15 responses)
Work on consulting projects 10
67%
Hold internship/job search workshops 8
53%
Shadow companies
Go to networking events 6
40%
Participate in competitions 5
33%
Go to conferences 3
20%
Bring in speakers 2
13%
Host a marketing-specific career fair
Participate in charity/volunteering events 1 7%
- 9 people said they were open for leadership positions

4. Conferences & Competitions

5. Conferences AMA International Collegiate Conference
NSH Annual Student Sales & Marketing Conference
Seattle Interactive Conference

6. AMA International Collegiate Conference
Mar. 16th – 18th, 2017 in New Orleans
Run by American Marketing Association for 38 years
Primarily for undergrad, but has many case competitions and speakers
Early-bird pricing until Feb 9th - $247 for non-members, $200 for members
URL: International-Collegiate-Conference.aspx

7. NSH Annual Student Sales & Marketing
Sep. 16th – 18th, 2017 in Atlanta
One of the only conferences just for students (undergrad & grad)
Has workshops, case competitions, mentoring and interviews
Full scholarship (airfare, hotel, meals & registration) given for accepted applicants – due Feb 28th, 2017
URL:

8. Seattle Interactive Oct 17th – 18th, 2017 in Seattle
Tech marketing conference
Big names like Amazon, Facebook, Spotify
Early bird pricing is only $99 with valid student ID
URL:

9. Competitions IDM Student Marketing Competition
Google Online Marketing Challenge
Collegiate ECHO
Wake Forest Marketing Analytics Summit

10. IDM Student Marketing Competition
Submissions due May 5th, 2017
Students work in teams of 3-6 under supervision
Pitch a real campaign idea to a big brand
Top 3 teams will deliver their pitch in London to brand execs
Free to enter
URL: students/idm-student-marketing-competition

11. Google Online Marketing Challenge
Submissions due April 5th, 2017
Teams of 3-6 under verified faculty member (also needs to register)
Create a real Adwords campaign for a real organization over 3 weeks
Judged by top marketing professors & professionals
Free to enter
URL:

12. Wake Forest Market Analytics Summit
Semifinals take place in April 2017
8 grad teams compete for prize of $50,000
Register in February; business case sent to select teams in March
Semifinals take place in April at Wake Forest University (NC)
Free to enter, applications will open soon - submit your for info
URL:

13. Wake Forest Market Analytics Summit
Semifinals take place in April 2017
8 grad teams compete for prize of $50,000
Register in February; business case sent to select teams in March
Semifinals take place in April at Wake Forest University (NC)
Free to enter, applications will open soon - submit your for info
URL:

14. Upcoming Events

15. Consulting Opportunity - BeatYesterday
November 14th, 1pm – 3pm, Room 306
Bookkeeping software used by Trader Joe’s, Sears, Hallmark & more
Brian Jessurun is looking for students to help develop & market
Great resume-booster
URL: