1. Application Platform Migration
Solution pitch deck

2. System Center Marketing
Transform with data
System Center Marketing
12/3/2017
Your customers
Your
business
Engage your customers
Optimize your business
Transform your products
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Don’t struggle to get more from your data on another platform
Limited insights from data
High price / performance
Security and compliance burdens
Barriers to portability
Restrictive long-term contracts and “lock-ins”

4. Microsoft is an industry leader
Industry Leader in Business Intelligence and Analytics Platforms
As of February 2016
CHALLENGERS
LEADERS
NICHE PLAYERS
VISIONARIES
Ability to execute
Completeness of vision
Microsoft
Tableau
Qlik
Alteryx
SAS
SAP
MicroStrategy
IBM
ClearStory Data
Logi Analytics
Pentaho
TIBCO Software
BeyondCore
Birst
Domo
GoodData
Salesforce
Board International
Sisense
Information Builders
Pyramid Analytics
Yellowfin
Platfora
Datawatch
Industry Leader in Data Warehouse and Data Management for Analytics
As of February 2016
CHALLENGERS
LEADERS
NICHE PLAYERS
VISIONARIES
Ability to execute
Completeness of vision
Oracle
Microsoft
Amazon Web Services
IBM
SAP
Teradata
MongoDB
Kognitio
Hitachi
Actian
Exasol
Infobright
MarkLogic
1010data
HPE
Cloudera
MapR Technologies
Transwarp
Hortonworks
Pivotal
MemSQL
Visionary Leader in Advanced Analytics Platforms
As of February 2016
CHALLENGERS
LEADERS
NICHE PLAYERS
VISIONARIES
Ability to execute
Completeness of vision
SAS
IBM
KNIME
RapidMiner
Dell
Microsoft
Alteryx
Predixion Software
Alpine Data
FICO
Angoss
SAP
Lavastorm
Megaputer
Prognoz
Accenture
Industry Leader in Operational Database Management Systems
As of October 2015
CHALLENGERS
LEADERS
NICHE PLAYERS
VISIONARIES
Ability to execute
Completeness of vision
Oracle
Microsoft
Amazon Web Services
IBM
SAP
MongoDB
DataStax
EnterpriseDB
InterSystems
Redis Labs
Couchbase
MarkLogic
MariaDB
Percona
FairCom
Cloudera
MapR
Fujitsu
MemSQL
NuoDB
Neo Technology
Altibase
VoltDB
Basho Technologies
TmaxSoft
Clustrix
Actian
Aerospike
Hortonworks
Orient Technologies
McObject

5. System Center Marketing
SQL Server: everything built in
System Center Marketing
12/3/2017
Most secure database
7 years in a row
least vulnerable
Highest performing data warehouse
#1 performance
SQL Server
End-to-end mobile BI on any device
Microsoft
Oracle
$120
$2,230
A fraction of the cost
Self-service
BI per user
In-database Advanced Analytics
R + in-memory
at massive scale
Hybrid capabilities
Consistent experience from on-premises to cloud
In-memory across all workloads
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
TPC-H 10TB non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively.
National Institute of Standards and Technology Comprehensive Vulnerability Database update 2016
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Server & Tools Business
Most secure database
Server & Tools Business
12/3/2017
Layers of protection
Least vulnerable 6 years
in a row and most utilized
Monitor activity
Advanced Threat Analytics
SQL Server auditing
NEW 
Control access
Windows Authentication
Row-level security
Dynamic data masking
NEW 
NEW 
Protect data
Always Encrypted
Transparent data encryption
NEW 
National Institute of Standards and Technology Comprehensive Vulnerability Database update 5/4/2015
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. SQL Server 2016 1 Delivers unparalleled performance #1 #1 #1
OLTP Performance #1
DW Performance #1
Price/Performance
Unparalleled
App Performance
Leader in TPC-E
#1 in 30TB, 3TB, 1TB TPC-H Windows Server 2016
#1 in TPC-E & 1TB, 3TB, 10TB, 30TB TPC-H Windows Server 2016
1000x faster scoring 1 1 1
7x faster throughput
34x faster queries
3.6x faster reporting
Performance gains just by upgrading
TPC results as of April

8. Record-breaking performance
Leader in OLTP price/performance
Leader in DW performance & price/performance
#1 in TPC-E price/perf (44 cores)
Windows Server 2012 R2
#2 in TPC-E price/perf (44 cores)
#1 in TPC-H 30TB (144 cores) Windows Server 2016
38% faster TPC-H 3TB (72 cores) Windows Server 2012 R2
#1 and 40% faster in TPC-H 1TB (44 cores) Windows Server 2012 R2
Performance gains just by upgrading
Game-changing app performance
Faster queries
Faster operations
Faster throughput
3.6x faster DW queries on AlwaysOn replicas
19x faster Spatial native
Functions
10x faster
In-Memory temp objects
7-10x faster
DBCC CheckDB
7x faster throughput
AlwaysOn
PROS
1000%
faster scoring
KPMG
250%
faster execution
Global ERP
700%
faster queries
Tableau
190%
15x faster queries Table valued parameters
3x faster Spatial index/ queries up to
20% faster
Auto NUMA partitioning
20x faster
Indirect checkpoint
2.7x faster
Batch request per sec
271x faster queries Spatial line string
2.6x faster DW queries with new CE
10x faster
XEvent reader
100x faster Batch/Bulk operations
34x faster queries In-memory Columnstore
TPC results as of April

9. Server & Tools Business
Industry-leading TCO
Server & Tools Business
12/3/2017
Built-in with SQL Server vs. expensive add-ons with Oracle
Complete mobile BI built-in
In-memory built-in
End-to-end security built-in
Advanced Analytics built-in
IN-DB ADVANCED ANALYTICS
R SERVER
Everything built-in
$320K
BUSINESS INTELLIGENCE
MOBILE BI & SELF-SERVICE BI
#1 TPC-H—DW
INDUSTRY LEADER—OLTP
BUILT-IN ETL
SQL Server 2016
DATA WAREHOUSING
11.7x more
ETL
$640,000
$1,272,000
$803,000
$3,433,000
$3,745,000
OLTP
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Migrate your databases to the leading data solution
Data Driven
Free SQL Server licenses when you migrate from Oracle
12/3/2017 9:59 PM
Migrate your databases to the leading data solution
Our migration offer makes it even easier to break free from Oracle:
Free SQL Server licenses (Software Assurance subscription required)
Free migration tools that are easier to use than ever
Subsidized deployment services to kick-start migration1
Free training -- SQL Server Essentials for the Oracle Database Administrator1
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Server & Tools Business
12/3/2017
Over 1,300 businesses have migrated tier 1 workloads from Oracle to SQL Server
BMW
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. SQL Server The platform of choice { } Linux Any data Any application
T-SQL
Java
C/C++
C#/VB.NET
PHP
Node.js
Python
Ruby
{ }
SQL Server
The platform of choice
Any data
Any application
Linux
Anywhere
Choice of platform

14. Top ISV solutions in Application Platform Migration
Applications Anywhere
We help ISVs and Corporate IT re-purpose classic Windows XP or browser-dependent applications for deployment onto Windows 10 devices and Azure or hybrid cloud. We’re different because our patented container technology was designed to plug the gaps in the Microsoft solution stack for Windows 10 and Azure application management.
Key Use Cases/ Benefits
Immediate ‘lift & shift’ of any application to Windows 10 or Azure
Enables apps tied to IE 6/7/8/9/10 to be deployed to WIN 10 or Azure
Turns IE into a runtime component, thereby reducing vulnerability threat
Enables application management as a service, at scale, from Azure
Availability: Global
Server 12
By incorporating the automation and DevOps functionalities that Chef offers with Azure, enterprises can transform their IT organizations to be more agile. Chef helps customers light up their Azure platform to migrate existing workloads to Azure, enable web-scale IT, and maximize their usage of Azure.
Key Use Cases/ Benefits
Adjust IT to meet dynamic business needs without disruption or delay
Integrates with Azure to provide a fully automated experience
Bring speed to configuration and implementation saving time and money
Web-based management console lets you view and customize your Chef installation
Availability: Global
Average Deal Revenue: $22K

15. SQL Server 2016
Azure SQL Database
DocumentDB
Customer
momentum