2. Agenda Wednesday, April 12th 2016 Review
Overview of Survey (available in Scouting Life)
What’s new and our goals for the 2017 campaign
Regional Seminars
Product Mix
Campaign Kits
Incentive Program
Scout Popcorn website
What’s returning in 2017?
Thursday, April 20th
The importance of Kick Offs and Info-Sessions
Ordering and Delivery
Show and Sell
Cases vs. container
Council Financial Reconciliation
How to plan your Council budget
Action Items

3. 2016 in Review Survey conducted in December 2016
Over 4,300 respondents
Group Feedback
49% do not set a sales goal
59% did not use the Scout Popcorn website… therefore relied on information to flow from Councils
ASM Feedback
71% talk about popcorn year round
A number of comments mentioned improved communication from Scouts Canada this year

4. 2016 in Review Youth Feedback Parent Feedback
60% spend between 1-5 hours fundraising
Does your participation contribute to your goals and adventures?
55% yes
45% no
Parent Feedback
Are prizes/incentives important to participation?
45% not at all
21% a bit
59% not aware of scholarship program

5. What’s new and our goals
How are we addressing top issues and stakeholder feedback?
Product lineup, pricing and “look” (+tins)
Reimagined national incentive program
Increase availability of support materials
Direct Group-level engagement
Improved point of sale system
Increase regional training for Councils and Groups
Continue improvements to communication

6. Regional Seminars Increase regional training for Councils and Groups
Similar to the Spring seminars conducted in pre-2015
The focus will be on sales techniques, how to run a great Kick Off and what is new for the 2017 campaign
Who’s invited? Mainly for Council Coordinators however Groups will be encouraged to attend as well. There will be a e-blast for registration.
When? Various locations across Canada from June 5th to June 17th

7. Regional Seminar Dates
City
Date
Councils
St John’s, Newfoundland
June 5th PM
Newfoundland Council
Halifax, Nova Scotia
June 6th , PM
NS, NB, PEI Council Coordinators
London, Ontario
June 7th, PM
Battlefields and Tri-Shores Council Coordinators and Groups
Toronto, Ontario
June 8th , PM
CEC, GTC, SWC and WPC and NOC Council Coordinators and Groups
Victoria, BC
June 10th , AM
Cascadia Council Coordinator and Groups
Vancouver, BC
June 11th , AM
Cascadia, PCC and FVC Council Coordinators and Groups within Vancouver Area
Calgary, Alberta
June 14th, PM
Chinook Council Coordination Team and Groups within the area
Edmonton, Alberta
June 15th , PM
NLC Council Coordination team and Groups within the area
Regina, Saskatchewan
June 16th , PM
Saskatchewan and Manitoba Council Coordination Teams and Groups
Ottawa, Ontario
June 17th AM
Ottawa and Quebec Councils

8. Product for 2017 Campaign
Chocolate Lover’s tin
Cheese Lover’s Collection Box
Salted Caramel Corn Tin
Chocolate Caramel Crunch tin
Trail Mix
Caramel Corn with Almonds, Cashews and Pecans
Unbelievable Butter Microwave Popcorn
White Cheddar
Cheddar Cheese and Jalapeno
Popping Corn
$30 Scouts and Canadian Forces donation
Return to Scouting is based on dollars and no longer on percentages
Updated packaging including tins
5 products under $20

9. Campaign Starter Kits Provide more support materials direct to Group
Groups will sign up using Trail’s End’s new Group tracker through the month of May
Kits will be mailed early June
Kits will be mailed out to Area Coordinators or Area Commissioners (to be decided at the Council level)
For Scouters and Scouts
Goal setting sheets
Canadian path goal sheet
Incentive sheet
Order form
Incentives
Leave behind cards
Thank you cards
How to use Square
For Marketing and Promotion
Posters
8.5 x 11 & 8.5 x 14
For Parents
Scout Popcorn Group Info sheet
Scholarship information
Scholarship form

10. Incentive Program
45% of parents report that Scouts Canada’s current incentive program does not motivate their child
Average sale per youth = $182
First threshold to reach incentive program in 2016 = $250
A new national incentive program that serves two purposes:
Performance and goal-oriented rewards distributed on an on-going basis during the campaign. No required threshold and every youth is rewarded
Rewards top performing youth (threshold $2,500) by engaging and providing recognition

11. Goal-oriented rewards
Lanyard and buttons
No threshold
All youth are eligible
Ship directly to Areas making them more accessible to Groups
Included in Campaign kits shipped early June
Goal-oriented prizes:
First sale
Top seller in your section
Made a plan: made a plan on how you are going to reach your goal
Reached your goal: set your goal and achieve it!
Sold one of each: sold one of each product including a military donation
Fill a sheet
Weekly top performer: this can be set by the Group whether it’s most improved, highest fundraiser etc.

13. Incentive - Top sellers recognition program
Scout Popcorn Adventure Club
Reward and engages top selling youth nationally
Provides recognition to not only to the top seller in Councils but to all youth who reach over $2,500
Quarterly gear box shipped direct to youth throughout the year
All products in box can be found at Scout Shop
Over $150 worth of gear every quarter
Universally age appropriate
…And cool!

14. Scout Popcorn Adventure Club – Gear Box

15. New Scoutpopcorn.ca website!
June 2017
The current Scoutpopcorn.ca is being remodeled as a marketing tool for external facing to promote Scout Popcorn
Where will you be able to find all the documents needed for the campaign?
My Scouts
Campaign kits

16. What’s returning in 2017? Community thank you kits
Canada’s highest fundraising Group stewardship
Weekly communications and increased opportunities for Q&A
Scout Popcorn on the Hill
Participation at CJ

17. Questions?

18. Our next call is: Thursday April 20th 7pm-9pm EST

19. Agenda Wednesday, April 12th 2016 Review
Overview of Survey (available in Scouting Life)
What’s new and our goals for the 2017 campaign
Regional Seminars
Product Mix
Campaign Kits
Incentive Program
Scout Popcorn website
What’s returning in 2017?
Questions?
Thursday, April 20th
Trail’s End - Recruitment Tracker Webinar
The importance of Kick Offs and Info-Sessions
Ordering and Delivery
Show and Sell
Cases vs. container
Council Financial Reconciliation
How to plan your Council budget
Action Items

20. Recruitment Tracker Webinar

21. The importance of Area Kick Offs
Engage with Groups
Provide one-on-one time
Looking for some ideas?
Central Escarpment Council : Reached out to Groups to see who was interested in extra help to grow their sale.
Shining Waters Council: Invite a Youth Spokesperson or Youth Commissioner to your Area Kick Offs to offer a first-hand experience of fundraising with Scout Popcorn

22. Ordering and Delivery
Do Groups in your Council want to do a Show and Sell?
Will your Council be ordering by Case or Container?
Councils delivery dates must be confirmed by May 31st
Tasting Kits will be available
No layering for Councils

23. Council Financial Reconciliation
You will be working with your Councils assigned Popcorn Accountant of Operation Manager
Mandatory: Packing Slips
The paperwork that comes with the delivered product
Scan and to Michelle Taylor and Emilie Preston

24. How to plan your Council Budget
Promotion, sales and Area Kick Offs
Plan the budget with your Council Key 3
Budget numbers are split in sales and logistics
Note: Budget numbers will be shared after this call

25. Quarterly - Important Dates & Deadlines
Task
Deadline
Determine Show & Sell interest in your Council
May 15th
Determine Popcorn delivery date(s) and location(s)
May 31st
Plan Scout Popcorn budget with CK3
Plan locations and dates of Area Kick Offs
Determine Order sheet needs
Introduce yourself to Groups and make sure they know you’re your Council’s point of contact for Scout Popcorn
April 30th
Familiarize yourself with new My Scouts page and Scoutpopcorn.ca (once live mid-June)
June 30th

26. Questions?