1. GREEN ART
“ Driving Excellence On the Wings of Imagination “
Date of establishment - 27/03/2010

2. Vision and mission Vision Mission
To map unemployed artisans into rural employment of Eco-friendly handicrafts industry.
Promoting Lost Cultural Heritage .
Take our Art Worldwide.
Mission
Creating an environment to promote the skilled but unemployed section of the society. Establishing a good link between real market and regional artisans to live up to their financial expectations.

3. About our product We are committed to produce and promote
fancy, decorative, eco-friendly household items
made up of Rice Straw.
Our Target sectors would be::
INTERIOR DECORATIVES
GIFT ITEMS
CONSUMER GOODS
UTILITY ITEMS

4. Sample Products
from

5. Operation strategy Our Operation will be under the 4 teams::
Supervising Team (consisting 2 members)
Design Team(consisting 3 members)
Workforce Team(consisting 10 members)
Analysis Team(consisting 3 members)
Our teams will be the main resource for the venture. The raw materials(rice straw, natural gum ) are easily available in any part of our country.

6. Operation strategy
The teams will be sharing information among each other in terms of following:
Market Demand
Fusion of Modern Technology
Designs and samples
Quality Assurance
Allocation of resource persons from various institutes
Conducting various promotional events

7. Competitor briefing
The potential competitors in the market are the companies/units which produce gift items or utility items made up of Jute,Plastic,Terracota.
How we are different ?
Our products are
Eco friendly
Renewable
Non Synthetic
Rural Employment Generator
Promoter of handicraft and traditional Artisans

8. Financial calculations
Our Pricing policy would be influenced by many
factors as under :
Raw materials
Expenses on hiring Design team
Market Condition
Demand Supply Proportion
Even after considering various things, the cost of items would be very much lesser than their plastic or Terracotta counterparts.

9. Profit calculation
Depending upon the various factors ,We propose the prices of these items as below:
ITEM
COST PRICE
SELLING PRICE
NET GAIN
(per 1 unit)
Fancy Hand bags
Rs 100
Rs 180
Rs 80
Curtains
Rs 150
Baskets
Rs 50
Rs 30
Showpieces
Rs 25-75 Rs Rs

10. Area of operation Site Area has been considered taking into account:
Availability of raw materials
Growth of Handicraft in that region
Skilled Labor
Market Area
We will be looking forward to City market ,Outlets, Art Centers, Malls and amusement places. We will be incorporating the online trading in near future to promote our country’s handicraft worldwide as it is in huge demand.

11. Thank you Members:: Ajay Kumar (CSE,3rd yr)
Apurba Kumar Mandal(CSE,3rd yr)
Chandan Kumar (CSE,3rd yr)
Mukesh Mahato (CSE,3rd yr)
Partho Thakur(ECE,3rd yr)
Biswanath Garai(EE,2nd yr)