1. SWACHH: Swachhata Augmentation through Corporate Helping Hands
Swadha Dev Singh
Asst. Secretary
Ministry of Urban Development

2. Our Urban Sanitation & Waste Management Reality…
USD Billion
100,000
12%
21.5%
India loses USD 54 Billion per year due to inadequate sanitation (health related, access, tourism)
Poor sanitation and hygiene cause 100,000 child deaths per year in India
Over 12% Urban households in India defecate in the open
Only 21.5% of Solid Waste generated in of India is processed
Sources: World Bank, JICA

3. Swachh Bharat Mission – A Jan Andolan has taken shape!

4. Communities Contribute when efforts are most visible…
Sectoral CSR Contribution ( )
Swachh Bharat Kosh
Poverty & Health Care
Environment
Skill & Livelihood

5. Introducing SWACHH: re-imbibing the spirit of Jan Andolan
Corporate
Urban Local Body
Citizens
Donate
Upload Project
Monitor Progress
Sign Agreement
Transact through SWACHH
Execute on own

6. How SWACHH portal promotes Jan Bhagidaari..
Expands definition of CSR beyond financial contribution 1
Corporates supports projects in its own Cities, Localities 2
Integrated Financial & Volunteering contribution 3
Direct connect between Corporates & ULB 4

7. SWACHH has already gained Traction… Corporates are READY !
300+ ULBs already registered
22 Projects from 6 Cities uploaded
12 companies already registered including L&T, Hero MotorCorp and Bajaj Auto
Development Partners:

9. The Road Ahead Extend to Citizen Participation - Crowd-funding
Viability Gap Funding
Project Dashboards & Analytics for Transparency
Engage NRI Community for Global Outreach

10. Development Partners: