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4. HAFTA.

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Presentation on theme: "4. HAFTA."— Presentation transcript:

1 4. HAFTA

2 Business Letter Writing: Claim Letters
Useful Key Phrases As someone who has worked with ... We were very disappointed to find / see / have discovered ... As our written agreement stipulated, we expected ... I think you will agree that a communication problem exists. We would like you to ..., or provide us with a refund.

3 Example Letter Drivers Co. 3489 Greene Ave. Olympia, WA 98502
August 17, 2001 Richard Brown, President Document Makers Salem, MA 34588 Dear Mr. Brown: As someone who has worked with your company for over 3 years, we were very disappointed to see the documents you produced for our latest Drivers Co. publicity campaign. As our written agreement stipulated, we expected full color leaflets with fancy explanatory texts, but instead, we found that black and white photos had been included in the prepared leaflets. I think you will agree that a communication problem exists. We would like you to send out a photographer to provide us with the promised color coverage, or provide us with a refund. Yours truly, (signature here) Thomas R. Smith, Director

4 Business Letter Writing: Claim Adjustment Letters Useful Key Phrases
I was very disappointed to read your letter of ... dealing with ... As someone who values your business, I have already ... Also, we will deduct another X percent of the bill for the misunderstanding. Thank you for your patience.

5 Example Letter Document Makers 2398 Red Street Salem, MA 34588
March 10, 2001 Thomas R. Smith Drivers Co Greene Ave. Olympia, WA 98502 Dear Mr. Smith: I was very disappointed to read your letter of August 17 dealing with the issue of incorrectly produced publicity leaflets. As someone who values your business, I have already begun to find a solution to resolve this problem. My top photographer will call you to arrange an appointment at your earliest possible convenience to re-take photos in full color. Also, we will deduct another 15 percent of the bill for the misunderstanding. Thank you for your patience. Sincerely, (signature here) Richard Brown President

6 Important Language to Remember
Business Letter Writing: Inquiries - Asking for Information We write an inquiry when we want to ask for more information concerning a product, service or other information about a product or service that interests us. These letters are often written in response to an advertisement that we have seen in the paper, a magazine, a commercial on television when we are interested in purchasing a product, but would like more information before making a decision. Remember to place your or your company's address at the top of the letter followed by the address of the company you are writing to. The date can either be placed double spaced down or to the right. Important Language to Remember The Start: Dear Sir or Madam To Whom It May Concern - (very formal as you do not know the person to whom you are writing) Giving Reference: With reference to your advertisement (ad) in... Regarding your advertisement (ad) in ... Requesting a Catalog, Brochure, Etc.: After the reference, add a comma and continue , would (Could) you please send me ... Requesting Further Information: I would also like to know ... Could you tell me whether ... Signature: Yours faithfully - (very formal as you do not know the person to whom you are writing)

7 Example Letter Kenneth Beare 2520 Visita Avenue Olympia, WA 98501
Jackson Brothers rd Street New York, NY 12009 September 12, 2000 To Whom It May Concern With reference to your advertisement in yesterday's New York Times, could you please send me a copy of your latest catalog. I would also like to know if it is possible to make purchases online. Yours faithfully (Signature) Kenneth Beare Administrative Director English Learners & Company

8 Business Letter Writing: Responding to Inquiries and Requests for Information
It is very important to make a good impression when responding to inquiries from potential customers. Of course, the best impression will be made by providing the materials or information that the perspective client has asked for, this positive impression will be improved by a well written response. Remember to place your or your company's address at the top of the letter followed by the address of the company you are writing to. The date can either be placed double spaced down or to the right. You can also include a reference number for correspondence.

9 Important Language to Remember The Start: Dear Mr, Ms (Mrs, Miss VERY IMPORTANT use Ms for women unless asked to use Mrs or Miss) Thanking the Potential Customer for His/Her Interest: Thank you for your letter of ... inquiring (asking for information) about ... We would like to thank you for your letter of ... inquiring (asking for information) about ... Providing Requested Materials: We are pleased to enclose ... Enclosed you will find ... We enclose ... Providing Additional Information: We would also like to inform you ... Regarding your question about ... In answer to your question (inquiry) about ... Closing a Letter Hoping for Future Business: We look forward to ... hearing from you / receiving your order / welcoming you as our client (customer). Signature: Yours sincerely (remember use 'Yours faithfully' when you don't know the name of the person you are writing and 'Yours sincerely' when you do.

10 Example Letter Jackson Brothers 3487 23rd Street New York, NY 12009
Kenneth Beare Administrative Director English Learners Company 2520 Visita Avenue Olympia, WA 98501 September 12, 2000 Dear Mr Beare Thank you for your inquiry of 12 September asking for the latest edition of our catalogue. We are pleased to enclose our latest brochure. We would also like to inform you that it is possible to make purchases online at We look forward to welcoming you as our customer. Yours sincerely (Signature) Dennis Jackson Marketing Director Jackson Brothers

11 Business Letter Writing: Sales Letters
The following letters introduce products for sales. Useful Key Phrases Are you having trouble ... This is why it is important to have ... At X, we have the skills and experience to ... May we stop by and offer you a FREE estimate of how much it would cost to ... If so, give us a call at X and set up and appointment with one of your friendly operators.

12 Example Letter Document Makers 2398 Red Street Salem, MA March 10, 2001 Thomas R. Smith Drivers Co Greene Ave. Olympia, WA Dear Mr. Smith: Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents. At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up and appointment with one of your friendly operators. Sincerely, (signature here) Richard Brown President

13 Business Letter Writing: Letters of Acknowledgment
Useful Key Phrases I hereby acknowledge the receipt of the following documents... I am acknowledging receipt of... It will be brought to his attention immediately upon his return. If I may be of any assistance..., please do not hesitate to call.

14 Example Letters Acknowledgment Of Receipt
[date] ACKNOWLEDGMENT OF RECEIPT I hereby acknowledge the receipt of the following documents from the firm of [firm] : ____________________________ [Signature of Client] Acknowledgment Of Letter Dear ______ Because ______ is out of the office for the next two weeks I am acknowledging receipt of your letter dated May 20, l983. It will be brought to his attention immediately upon his return. If I may be of any assistance during Mr. Jones' absence, please do not hesitate to call. Yours Sincerely,

15 Business Letter Writing: Placing Orders
The following letters place product orders. Useful Key Phrases Would you please send ... According to your website / magazine / leaflet, ... COD (cash on delivery)

16 Example Letters May 23, 1999 Mr. Jack Brown, Director Used Books Online Seattle, WA 98795 Dear Mr. Brown: Would you please send me the following used books via COD? According to your Web site, orders need to include the title, author, and publisher. Title: "Driving Home" Author: Peter Lawford Publisher: Jackson and Co. Title: "Landscaping for Fun" Author: Janet Patterson Publisher: Nature Ltd. Title: "Christmas Myth" Author: Margaret Smith Publisher: Smoothers Thank you very much, (signature here) Fred Finkleham, Professor, OUS

17 ACADEMIC WRITING Case study : örnek olay inceleme
Research paper : araştırma raporu Book report : kitap raporu Essay paper : deneme Term paper : seminer çalışması

18 How to Write a Research Paper (logical steps to writing a good research paper)

19 STEP 1. CHOOSE A TOPIC Choose a topic which interests and challenges you. Your attitude towards the topic may well determine the amount of effort and enthusiasm you put into your research. Select a subject you can manage. Avoid subjects that are too technical, learned, or specialized. Avoid topics that have only a very narrow range of source materials.

20 STEP 2. FIND INFORMATION For general or background information, check out useful URLs, general information online, almanacs or encyclopedias online. Use Search Engines and other search tools as a starting point. Pay attention to domain name extensions, e.g., .edu (educational institution), .gov (government), or .org (non-profit organization). These sites represent institutions and tend to be more reliable, Be selective of .com (commercial) sites. Many .com sites are excellent; however, a large number of them contain advertisements for products and nothing else.

21 As you gather your resources, write down full bibliographical information (author, title, place of publication, publisher, date of publication, page numbers, URLs, creation or modification dates on Web pages, and your date of access) on your work sheet, printout, or enter the information on your laptop or desktop computer for later retrieval.

22 STEP 3. STATE YOUR THESIS Do some critical thinking and write your thesis statement down in one sentence. Your thesis statement is like a declaration of your belief. The main portion of your essay will consist of arguments to support and defend this belief.

23 STEP 4. MAKE A DRAFT OF OUTLINE
The purpose of an outline is to help you think through your topic carefully and organize it logically before you start writing. A good outline is the most important step in writing a good paper. Check your outline to make sure that the points covered flow logically from one to the other. Include in your outline an INTRODUCTION, a BODY, and a CONCLUSION. Make the first outline DRAFT.

24 INTRODUCTION - State your thesis and the purpose of your research paper clearly. What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you plan to cover in your paper and why readers should be interested in your topic.

25 BODY - This is where you present your arguments to support your thesis statement. Remember the Rule of 3, i.e. find 3 supporting arguments for each position you take. Begin with a strong argument, then use a stronger one, and end with the strongest argument for your final point.

26 CONCLUSION - Restate or reword your thesis. Summarize your arguments. Explain why you have come to this particular conclusion.

27 STEP 5. ORGANIZE YOUR NOTES
Organize all the information you have gathered according to your outline. Do not include any information that is not relevant to your topic, and do not include information that you do not understand. Make sure the information that you have noted is carefully recorded and in your own words, if possible. Plagiarism is definitely out of the question. Document all ideas borrowed or quotes used very accurately. As you organize your notes, jot down detailed bibliographical information for each cited paragraph

28 STEP 6. WRITE YOUR FIRST DRAFT
Start with the first topic in your outline. Read all the relevant notes you have gathered that have been marked

29 STEP 7. REVISE YOUR OUTLINE AND DRAFT
Arrange and rearrange ideas to follow your outline. Reorganize your outline if necessary, but always keep the purpose of your paper and your readers in mind. CHECKLIST ONE: 1. Is my thesis statement concise and clear? 2. Did I follow my outline? Did I miss anything? 3. Are my arguments presented in a logical sequence? 4. Are all sources properly cited to ensure that I am not plagiarizing? 5. Have I proved my thesis with strong supporting arguments? 6. Have I made my intentions and points clear in the essay?

30 Re-read your paper for grammatical errors. Use a dictionary as needed
Re-read your paper for grammatical errors. Use a dictionary as needed. Do a spell check. Get someone else to read it over. Sometimes a second pair of eyes can see mistakes that you missed. CHECKLIST TWO: 1. Did I begin each paragraph with a proper topic sentence? 2. Have I supported my arguments with documented proof or examples? 3. Any unfinished sentences? 4. Any unnecessary or repetitious words? 5. Varying lengths of sentences? 6. Does one paragraph or idea flow smoothly into the next? 7. Any spelling or grammatical errors? 8. Quotes accurate in source, spelling, and punctuation? 9. Are all my citations accurate and in correct format? 10. Did I avoid using contractions? Use "cannot" instead of "can't", "do not" instead of "don't"? 11. Did I use third person as much as possible? Avoid using phrases such as "I think", "I guess", "I suppose" 12. Have I made my points clear and interesting but remained objective? 13. Did I leave a sense of completion for my reader(s) at the end of the paper?


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