1. Introduction to Business & Marketing
Writing
Introduction to Business & Marketing

2. Review Review the following concepts: Communication
Personal communication
Professional communication
Listening
Verbal v. Non-verbal communication

3. What Is Writing?
Writing: “permanent record of communication”

4. What To Know Before Writing:
Know your audience
i.e. writing a lesson for high school v. college
Know your purpose
i.e. introduction speaker or keynote speaker
Know your subject
i.e. science in general or Organic Chemistry formula
Why is knowing these simple things important?

5. Write With “POWER” Step 1: Plan Step 2: Organize Step 3: Write
Step 4: Edit
Step 5: Revise

6. Step 1: Plan Have a clear understanding of the topic
Know exactly what you want to write about
Brainstorm and list all the ideas you know about your topic:
Make a list of ideas you need to get more information on
Gather the information from different sources

7. Step 2: Organize Create an outline A great outline highlights:
Bullet points
Statement of main topics
A great outline highlights:
what you’re going to talk about
how you’re going to talk about it
what else the reader can expect

8. Step 3: Write Create A Draft
Use your outline notes from Planning (step 1)
Begin to put your notes on paper in sentence form
Pay no attention to mistakes at this point
Ensure that your paper includes:
all the ideas that you want
ideas are clearly stated

9. Step 4: Edit
Check all spelling, capitalization, punctuation, and grammar (F7 key)
Ensure that your ideas makes sense - check each sentence for accuracy

10. Step 5: Revise Make all of your editing changes
Read your paper one final time before sending/submitting
Read your paper aloud as a way of checking for errors
Submit your POWERfully written document

11. Forms of Writing Email Letters (cover, resignation, thank you) Memo
Business report
Company publication (brochure, online post)

12. Email Most common form of written business communication
Business professionals use s to:
send documents
set up meetings
confirm appointments
contact job candidates
What do the following mean in an
CAPS are used
Descriptive subject line
Misspellings

13. Letters Business letters produce a permanent record EXAMPLES:
Cover letter: introduces that another document is attached/accompanying (resume, sales report)
Resignation letter: announces the writer’s intent to leave a current position (typically given two-weeks prior)

14. Memo Memos are commonly used for internal business EXAMPLES:
Money transfers
Company policy changes
What could happen to an employee if they fail to read a memo from their boss?

15. Business Report
Companies use reports to inform employees about various aspects of the business
EXAMPLE:
Sales report
What can an employee learn about the company from reading their sales report?

16. Company Publication
A message, statement, or text produced by the company
audio, video, print, electronically
EXAMPLE:
Brochures (literature that feature your products and services)
Why are brochures used/successful?

17. Review Writing POWER Forms: Email
Letters (cover, resignation, thank you)
Memo
Business report
Company publication (brochure, online post)

18. Class Activity Write a memo to me about your Winter break
Make sure to use the following outline:
Proper headings
Three paragraphs:
Paragraph 1: about your Winter break (activities that you did, places you visited, items you bought, movies you saw, etc.)
Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Winter break (Product, Place, Price, Promotion)
Paragraph 3: Apply the 6 Marketing Functions to your Winter break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

19. MEMO
TO: Ms. VanDyke, Marketing Teacher
FROM: Your name
DATE: Thursday, January 12, 2017
SUBJECT: My Winter Break
PARAGRAPH 1: about your Winter break (activities that you did, places you visited, items you bought, movies you saw, etc)
PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Winter break (Product, Place, Price, Promotion)
PARAGRAPH 3: Apply the 6 Marketing Functions to your Winter break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.