1. Intro to Kinian technology
Kinian | Smart Retail Technologies, Business Process Automation and Analytics

2. 01. Kinian Solutions | Overview
Kinian makes the b2c communication automatic and personal, allowing banks and other large companies to accurately identify those customers who are nearby now or even visiting specific web page. This info can be further used to establish a real-time communication with the customer.
Kinian ID
Kinian Analytics
Technologies
Data enrichment through partners’ network
Custom firmware for monitoring devices
Identifying customer geo-location
Mobile SDK
Customers / noncustomer
location tracking
Data analysis, consulting services, benchmarking
System Integration Tools

3. 01. Kinian Solutions | Business case
Increase in customer activity. Navigation in communication channels
Monitoring employees, analyzing the workload
Identification and
customer monitoring
Real-time
communication
Customer Identification
Customer acquisition
to points of presence
Employee
Monitoring
User ID
bindings
Customer / noncustomer monitoring
Offers and communication
from the business
at the right time,
in the right place
Interaction with customers in points of presence
Analysis of congestion of
points of presence
Collecting data on user activity outside Wi-Fi networks

4. 02. Kinian today Our projects and pilots: Completed pilots
Current projects
and pilots
Planned projects
and pilots
Current
Partners
Retail
Banks and Financial companies
Public
Events
Gazgolder
Telecom

5. Business case
Methods and examples of using geo-data

6. 03. Business case | Key Areas
Kinian key project-areas:
Banking & Financial Organizations
Retail & Groceries
Mass Events
Gas Stations

7. 03. Business case | Customer journey
Bank branch
Employee workload monitoring
Getting online the electronic queue number
Navigation on the bank branch. Notifications.
Collect feedback after service
BANK i
Customer device is caught by Kinian
The customer walks past the office
BANK
BANK
Push:
Offer from the bank
Identification of clients of the bank and other partners
Offers based on data: internal and external (collected with the help of Kinian ID)
Collection of additional data, update of current data

8. 03. Business case | Customer journey
If there is nothing to say to the client:
Partner
Компания Холдинга
Аггрегатор
Push:
Advertising

9. 03. Business case | Customer journey
If there is nothing to say to the client:
Holding Company
Компания Холдинга
Аггрегатор
Push: Holding Company offering

10. 03. Business case | Customer journey
If there is nothing to say to the client:
Partner
Компания Холдинга
Аггрегатор
Push:
Targeting

11. 03. Business case | Customer journey
Retail chain
If the person is not a member of loyalty program
The customer leaves the service area to get SMS with feedback request
If the workload is increasing – another cashier can be called automatically
Customer’s wi-fi is detected by Kinian device, and customers Store ID is being passed to the server
You choose the most appropriate offer for this customer
You address the customer via any appropriate channel (sms/push/etc)
The customer walks by the store with phone wi-fi switched on
SMS:
Do you want more generous discounts? Register a loyal customer card.
SMS:
Hi Alex! Today we have a special offer for Rafaello sweets!

12. 03. Business case | Customer journey
Retail chain
If the store does not have the appropriate offer – the offer can be pulled from partners’ network
SMS:
Register a credit card at <...> and get more discounts!

13. 03. Business case | Customer journey
Mass event
The performing artist asks the audience to open the app and turn wi-fi on. Exclusive content can be broadcasted and phone flashlights can be accessed to create more complex show
BAR
The customer leaves the event and gets a feedback request
Kinian Sensor detects him and lets the server know about it
The customer attends the event. His wi-fi is switched on.
You address the customer via any appropriate channel (sms/push/etc)
SMS: Hi Alex! Have a great time at the concert – and don’t forget your free drink at the bar

14. 03. Business case | Customer journey
Mass event
BAR
If no appropriate offers can be sent – they can be pulled from partners’ network
SMS: An offer just for you – a discount for the next show!

15. 03. Business case | Customer journey
Gas station
You address the customer via any appropriate channel (sms/push/etc)
Pay for the gas with your phone
SMS: Hi Alex, respond to this message with “yes” if you want us to bring you coffee and snack
SMS: Would you like to perform a card payment or use loyalty points?

16. 03. Business case | Customer journey
Gas station
The customers leaves the station and gets a feedback request
If the customer is not a member of loyalty program
You choose the best offer for the customer
You address the customer via any appropriate channel (sms/push/etc)
The customer approaches the gas station retail store
Kinian detects his wi-fi and lets the server know
SMS:
Hi Alex! Today we have a special offer for Rafaello sweets!
SMS:
Do you want more generous discounts? Register a loyal customer card.

17. 03. Business Case | Potential Areas
Kinian potential project-areas:

18. 04. Technologies | Integration Model
The first customer connection to the Wi-Fi network, getting the Kinian ID
Business
Kinian ID
Loyalty Card Number
Customer ID
Wi-Fi
Service Provider
Kinian
MAC-address, retail shop location, tech data
Captive portal
SMS
code
Connection to
Wi-Fi,
Landing page

19. 04. Technologies | Integration Model
The customer walks past the retail shop (or other business)
Business
Communication
Kinian ID
Kinian
Monitoring Server
Kinian
MAC-address, retail shop location, tech data

20. 04. Technologies | Important
Kinian database does not and never will contain any personal data about customers
Kinian technologies help global companies automate their customer service
Kinian ID allows companies to exchange data with external systems safely, without breaking any legal boundaries. The external system can represent businesses of any kind: retail, banking and finance, insurance, events, ticketing platforms, gas stations, DSP systems, ad networks etc.
Kinian can be integrated into existing wi-fi network. We do have SDK for mobile apps as well as a variety of web tracking tools.