1. Join thousands of Scouts from across the country for the largest Scouting fundraiser in Canada.

3. Why Fundraise with Scout Popcorn?
Through selling Scout Popcorn you can fund big adventures
60% funds raised from Scout Popcorn go directly back to Scouting
Youth gain valuable business skills and learn to set and achieve goals
Youth learn the value of Planning, Doing and Reviewing
Post Secondary Scholarship program
Youth who sell $2,500 in popcorn will receive 6% of their total sales invested into their own post-secondary! 

4. Fundraiser Comparisons
Bottle Drive
Scout Popcorn
Cookies
Profit per bottle?
5c – 10c
Selling cost?
$15 - $65
Selling cost?
$5 per box
How many bottles to raise $100 for your Group?
Profit per unit?
$6 - $36
Profit per box? $1
Around 2000 bottles
As little as 20 bags of popcorn!
Around 2000 boxes

5. Let’s get started! 1 It’s as easy as 1, 2, 3!
Set your goals! Identify the adventure you want to fund. 2
Identify and/or recruit a Group Popcorn Coordinator
Or:
Coordinate a team and identify individual responsibilities, expectations and your goals 3
Put together a budget and a calendar. The main fundraising campaign takes place from September to October so your calendar should reflect this. See the budget and the calendar page, plus links, for more ideas.
Quick Tip: Groups should ideally have this operating budget in place before September 1st, 2016.

6. Set yourself up for success!
Plan your budget
Set yourself up for success!
Successful Popcorn fundraising starts with Plan, Do & Review. 
PLAN: Start with planning the big adventure(s) with youth and then figure the cost. Create a budget to reflect this.
DO: Then fundraise for that big adventure(s)! Achieve your goal.
REVIEW: Finally, review with your youth what they learned or experienced. Here are some helpful questions:
What do you know now that you did not know before?
Were you successful at meeting your goals?
What worked? What didn’t work?
How did you keep track of your sales?
Did anyone in the Group go over their sales targets?
What would you do differently next year?
Did you know: There is an example template to help you plan your budget and set your goals

7. Placing an order and why Show ‘n’ Sells
Once you’ve fundraised for your big adventure you can order by Group through Trail’s End online system.
Scout Popcorn will be received and paid for via your Council Service Centre.
Why Show ‘n’ Sell?
Show ‘n’ Sells are a great way to get everyone excited to buy popcorn! By having Scout Popcorn on hand, customers are able to sample and purchase products right away!
Good locations for your next Show ‘n’ Sell:
Sears Day
At your local grocery store
In front of a department store
In your local mall
At local events
*Don’t forget to ask for permission to set up your stand in advance

8. 2016 Products

9. Products not available for 2016
Chocolate Caramel crunch
Chocolate triple delight
Kettle corn microwave 

10. 2016 Popcorn Recognition Prizes
Sell 1 item receive a crest
Sell 250 receive $10 gift card
Sell 500 receive $25 gift card
Sell 750 receive $35 gift card
Sell 1,000 receive $50 gift card
Sell 1,500 receive $75 gift card
Sell 2,000 receive $100 gift card
Sell 2,500 Trails End Scholarship program

11. 2016 Trail’s End six part crest (youth only)

12. 2016 Trail’s End six part crest
Sell 1 item: Participation Patch
Fill It Up an entire order sheet
Be a member of the Top Seller Club: $650
Sell 1 of each item featured on order form
Make a military sale
Top selling scout in your group or sell $1000
6. Be the Top Seller pin

13. 2016 Scout Popcorn crest
Youth and Adult that sell one item will receive this crest.

14. Logistics Shipping, Storage and Tracking Shipping Storage Tracking
Work with your Council Service Centre to arrange the pick-up or shipment of your popcorn. If your Group is far from the Service Centre, extra charges will apply and should be included in your budget.
Storage
Next step will be storing your popcorn. Find a volunteer who can store the popcorn. This should be planned out prior to ordering
Tracking
Tracking your popcorn supplies and orders properly and efficiently will be very important for a smooth fundraiser. Use a spreadsheet or checklist to keep organized. Encouraging your youth to use spreadsheets for this purpose will be great youth experience!

15. Fundraising Tips and Suggestions
Many ways to fundraise with Scout Popcorn!
Take Order
Go door-to-door with an order form.
Collect the money when the customer places the order and confirm delivery date
Advantage: Connects you with your customer. Tell them about the adventures you are planning with the funds raised.
*Hot Tip – use a ‘Square’ credit card reader, your customer may not have cash on hand. Groups who have used this have reported big increases in sales!
Show and Sell/Deliver
Bring some Scout Popcorn along with you when you’re fundraising.
When your customer orders something off the order form, check the products you have with you to see if you can deliver the product immediately.
Advantage: No return trip required for product delivery and money collection.

16. Fundraising Tips and Suggestions
Show and Sell
Get permission to fundraise in front of a local store or mall
Set up a display with Scout Popcorn for people to purchase as they walk by. Samples are always a good idea – people love to snack!
Advantages: Selecting to sell in a high traffic area increases your ability to fundraise for your big adventure
Fundraise at Work
Ask your mom, dad or guardian to bring an order form to work.
Advantage: Expands your customer base, and who doesn’t want a snack at work?
Photo credit: 35/37th Toronto Scout Group

17. Great tactics to help YOU fundraise!
Plan your tactics
Great tactics to help YOU fundraise!
Explain to potential buyers how you’re fundraising for your big adventure rather than ‘selling popcorn’
Order popcorn samples early to use as a ‘Show & Sell’
Advertise your fundraiser in the neighbourhood
Consider accepting credit card payment by using a Square Credit Card Reader
Wear your uniform so people know you are fundraising for Scouting adventures
Have fun! Fundraising is a great way to have fun as a Section, Group or team
Photo credit: Andrew Wallwork

18. Practice your pitch “Hi, my name is and I’m with the Scouts Group.
We are fundraising for an event (describe) by selling popcorn. The popcorn is delicious and there are many different kinds to choose from.
Will you please help support me by buying some popcorn?”
If you receive a rejection for the following reasons, try using these lines:
“The price is too high”
We are fundraising for our big adventure, around 60% of proceeds go to local Scouting and you get a tasty treat out of your donation!
“Popcorn is not healthy”
Some of our popcorn is meant to be a treat, but we do have plain kernels that are trans-fat free and high in fiber. If you don’t want to purchase popcorn for yourself, you can also choose to donate some to the Canadian Armed Forces – they love treats!

19. We Are Selling ADVENTURES!

20. Safety and Scout Popcorn
Youth safety is a priority for Scouts Canada, make sure your Scouters are well informed on safety tips such as the following:
NEVER enter anyone's home
NEVER sell after dark unless you are with an adult
NEVER carry large amounts of cash with you
NEVER give personal information
NEVER sell in front of stores or malls without permission. A responsible adult must be present
NEVER sell at stop lights or street corners
NEVER go to dimly lit areas or places where you are not clearly visible
ALWAYS walk on the sidewalk and driveway
ALWAYS sell with another Scout or with an adult you know
ALWAYS notify your parent or group leader of any strange activity immediately
ALWAYS walk away from any dangerous or uncomfortable situations
ALWAYS fundraise in areas you know

21. Group Strategies Before September 1st
Get your Popcorn Coordinator (Kernel) in place in the spring
Engage key Section Scouters in August
Prepare sales maps that show houses and/or street numbers. Each map should represent roughly 100 houses
TIP: You can repurpose maps created for other fundraisers (e.g. bottle drives)
Your local Area Popcorn Coordinator can assist you with your Blitz and delivery days; this should be communicated to your Section and Group
Photo credit: 35/37th Toronto Scout Group

22. Group Strategies In September
Hold a parent orientation night in early September
Present some of the big adventures the youth have planned for the year and show how much it is going cost
Tell parents that you intend to cover the cost of this program through one fundraiser: Scout Popcorn
Youth learn valuable skills like budgeting, sales, and the value of money
Present the popcorn scholarship through Trail’s End
How we make sure kids stay safe while selling door-to-door
Engage Section Leadership Teams
Spend at least one meeting practicing sales pitches with youth. Use roleplaying and the sales pitch flow chart.
Photo Credit: Ben Segall

23. Group Strategies In October Popcorn Blitz Day!
Youth should operate in small teams (Patrols) and take one sales map per team
Each team knocks on every door of their sales home and records if:
The sale was made/declined
No one home/come back later
Collect payment on site and let customers know when you are going to deliver the product
Best practice: Leave a note with a Group that people can contact to buy popcorn
Individual sales: If youth want to sell product individually, give them a sales map that can be their territory for the rest of the campaign
Popcorn Blitz night! If you didn’t meet your targets during the Blitz day, or want just want to sell more, take one meeting night to do more door-to-door sales
Remind people of the sales deadline and get in your last minute orders
Double check and hen submit your final sales order online

24. Group Strategies In November
Collect your Scout Popcorn from your local distribution centre
Delivery day ending with a Popcorn Campaign wrap-up party!
Review your successes as a Section or Group
What do you know now that you did not know before?
Were you successful at meeting your goals?
What worked? What didn’t work?
How did you keep track of your sales?
Did anyone in the Group go over their sales targets?
What would you do differently next year?
Photo credit: 35/37th Toronto Scout Group

25. Group Payment
Payment will be done by direct deposit similar to last year.
Groups will need to have their payment to their Area Coordinator no later than November 8th.
The Area Coordinator will submit the payment on Wednesday November 9th

26. Resources Scouts Canada http://www.scouts.ca/popcorn/
White Pine Council
Trails End system

27. Keys Dates October 22 Sears Day
October 30 Group Orders into the Trails End system
(Area Coordinators may set an earlier date)
October 31 Area Coordinators review Group orders
November 1 Council approves the order
November 9 All payments to be received by the COSC.
November 16 Delivery from Trails End
November Delivery and Pick of Group orders
November 21 – 30 Delivery to consumers

28. Contact Information
Scouts Canada Emilie Preston
WPC Popcorn Coordinator Victor Woodburne
Algonquinte Julie Kimmett
Kawartha Waterways Bev Reid
Lakeshore Ridge Angelique Ball
Oshawa Brenda Swain
Owasco Ute Sack
Trillium Highlands Elizabeth Peeters
Whitby Sandie Barnes