1. The Fine Art of Arguing

2. What is argumentative writing?
Argument/persuasive writing is a chance to get people to think the way you do about something.
Some common forms of persuasion are:
advertisements, editorials, and even a simple letter.

3. Name calling Glittering Transfer Testimonial Plain Folk Card Stacking
There are seven forms of
persuasion/arguing
Name calling
Glittering
Transfer
Testimonial
Plain Folk
Card Stacking
Bandwagon

4. Name Calling Giving an idea a negative label
Used to make us reject and criticize something without even really thinking about it first.

5. An Example of Name Calling:
Hate Trash Disasters? DON'T GET MAD. GET GLAD®. GLAD® Trash Bags help you avoid trash disasters that other bags cause because they are the only trash bags with 3-ply strength. Clean up quickly and move on to other things. Handling garbage has never been so easy.

6. Glittering!
Used to make us accept and approve something without really thinking about it first.
Often “virtue words” are used
Examples of virtue words: best, new, love, improved, baby, science, dentist, doctor, expert, health.

7. Examples of Glittering:

8. Transfer
Carries the authority and reputation of someone respected over to merchandise in order to make the product acceptable.
An example of this would be, “Dermatologist recommended.”

9. An Example of Transfer:

10. Testimonial Example: A celebrity endorsement
Consists of having some respected or famous person say that something is good.
Example: A celebrity endorsement

11. Examples of Testimonials:
Michael Jordan
Lebron James
Brad Pitt

12. Plain Folks
The method by which a speaker attempts to convince the audience that his ideas are good because they are “of the people,” the common, or “plain folks.”
Politicians trying to seem like regular people.
Commercials showing average Americans to promote a product.

13. Plain Folks

14. Card Stacking
The selection and use of information in order to give the best or worst possible case for an idea, program, person, or product.
“Get a home security system because the world is not a safe place!”

15. Card Stacking RÉSOLUTION D-CONTRAXOl
Laughing, frowning, squinting...15,000 daily facial movements create lines that deepen over time, known as dermo-creases. Lancôme leads a revolution against wrinkles with an exclusive dermo-smoothing complex: D-Contraxol™. RESULT : Immediately, skin is smooth. Within 4 weeks, the number and size of wrinkles are significantly reduced.

16. Band Wagon
Attempts to convince that all members of a group we belong to are accepting this and we must also.
Example: “Everybody is doing it. So follow the crowd and jump on the band wagon.”

17. Band Wagon
The following picture is an image from the Governor of California’s Website.

18. Name that form of persuasion game!
Look at it
Think about it
In your notebook, write the form of persuasion you think it is (it could be more than one form)

19. Name the form of persuasion
Card stacking

20. What form of persuasion is it?
NAME CALLING

21. Identify the Type of Persuasion:
Glittering

22. Identify the type of persuasion:
Plain Folks

23. What form of persuasion is it?
testimonial

24. What form of persuasion is it?
Name
calling

25. Identify the types of persuasion:
Transfer and
Glittering
ADT: America’s #1 home and business security company.

26. Identify the type of persuasion:
BAND WAGON

27. Identify the type of persuasion:
GLITTERING

28. Identify the type of persuasion:
TESTIMONIAL

29. Identify the type of persuasion:
TRANSFER

30. Identify the type of persuasion:
GLITTERING

31. Name the form of persuasion
Card stacking