1. The Sociological Imagination
What is Sociology?

2. Common Sense Vs Sociology
Sociology is generally about trying to find insights into the world that an ordinary person would not see. Lots of people are interested in social life, in fact, probably everyone is interested in social life. We are all interacting and seeking to understand meaning constantly. However, what separates sociology from this “person in the street” (PITS) view, is that generally PITS are basing opinions on common sense and personal experience. Sociologists reject these as they are inadequate ways of explaining society.

3. Common sense and personal experience are usually based on our own limited and biased opinions – our gut instinct, which overrides our objectivity. In research bias can affect the results when a researcher’s opinions affect the way they carry out the research. Instead sociologists claim that the best way to study society is to conduct research which uncovers patterns that would normally remain hidden. This research should be based on facts rather than opinions

4. But the research isn’t enough, you can’t just stop at making tables of data. It is a sociologist’s role to interpret the data – to draw conclusions (like you did in Modern Studies). They are looking for patterns, and seeking relationships between phenomena. The process of conducting explanations for the social patterns is known as “theorising”.

5. What are Theories?
A theory is a way of understanding things about the world in which we live. Theories stem from ideas that have been or could be tested through research. In social sciences theories are only seen as having significance if they are backed by objective research.
In sociology there were two broad categories of types of theories, structural theories and social action theories

6. Common Sense vs Sociology
Sociological Approach
What is common sense for one person, is not common sense for another
Research is based on evidence
Common sense derives from personal experience, and people have limited experience
Research can be conducted in areas where most people have little experience
Common sense is not objective (it is subjective)
Research is objective
Commons sense can be based on false beliefs and information
Research can be tested
Common sense is often based on memories, which can be faulty
Research can compare memories with other evidence to check their accuracy

7. The Sociological Imagination
The American Sociologist C Wright Mills believed that if we are to truly understand the world around us we have to adopt what he called the “sociological imagination”, which is a different way of looking at society.
Making the familiar strange – like putting on a new pair of glasses and seeing things completely differently. We take daily activities – things we do all the time and take for granted, and really think about them from a different perspective – so we remove the common sense view of things.
For example – eating food. We often think about the biological imperative to eat food, but food is much more than that. Food is often a way of bringing people together, a way of teaching children about the world, a way of having power over someone else. Food can also affect health and the environment.

8. Personal troubles/ Public Issues
Another aspect of the sociological imagination is recognising that although we may experience issues as individuals – “personal troubles”, all of these issues are placed in a public context.
So, an individual might face money troubles which can affect their life in a particular way, but that individual is actually experiencing a social issue – inequality, poverty – something which is a part of social life, a problem for the whole of society. We don’t just look at the individual, we look for a trend or a pattern.

9. When we have studied social issues in Modern Studies, or terrorism, we have been using the sociological imagination to look at the issues broadly and look at causes and effects on the whole of society. We learn about all the relationships- the links between, we don’t just look at it from an emotional perspective. We attempt to remove the common sense viewpoint and apply scientific thinking and methodology.

10. The sociological imagination is the concept of being able to “think ourselves away” from the familiar routines of our daily lives in order to look at them anew. Mills defined sociological imagination as “the vivid awareness of the relationship between experience and the wider society": it is the ability to see things socially and how they interact and influence each other. To have a sociological imagination, a person must be able to pull away from the situation and think from an alternative point of view. This ability is central to one's development of a sociological perspective on the world.

11. Drinking a cup of coffee
Social aspect – bringing people together
Daily ritual which helps to maintain bonds in family and friendship or workplace
Drug addiction – caffeine – why is caffeine not considered an illegal drug?
Global trade – social and economic relations – linking different parts of the world, power relationships
Coffee snobbery - status
History and cultural change – why has Britain moved from tea to coffee?

12. Sociology not only helps us analyse current and existing patterns of social life, but it also helps us to see some of the possible futures open to us. Through the sociological imagination, we can see not only what is real, but also what could become real should we desire to make it that way.