1. YOUR VITAMIN AND SUPPLEMENTS AISLE: WHAT DO SHOPPERS NEED TO KNOW
YOUR VITAMIN AND SUPPLEMENTS AISLE: WHAT DO SHOPPERS NEED TO KNOW? Presented by Judy Blatman, senior vice president, communications, CRN Nancy Weindruch, vice president, communications, CRN April 25, 2017

2. ABOUT THE COUNCIL FOR RESPONSIBLE NUTRITION

3. COMPANIES & BRANDS WE REPRESENT

4. DIETARY SUPPLEMENT PRODUCT REGISTRY AN INDUSTRY-WIDE, SELF-REGULATORY INITIATIVE
Will help create a rich and more complete picture of the marketplace for regulators, retailers, and industry
Visit:
FREE WEBINAR
“Introducing: The Supplement OWL
Dietary Supplement Product Registry”
May 31, 1 – 2 PM EDT
To register: bit.ly/SupplementOWL

5. SAVE THE DATE WEDNESDAY, JUNE 14, 2 - 3 PM EDT
Webinar with CRN Scientists
us your
questions in advance!
Judy Blatman
Duffy MacKay, N.D.
Senior Vice President
Scientific & Regulatory Affairs
Andrea Wong, Ph.D.
Vice President
Scientific & Regulatory Affairs

6. THE DIETARY SUPPLEMENT CONSUMER
Latest Insights & Data

7. ABOUT OUR SURVEY “THE CRN CONSUMER SURVEY ON DIETARY SUPPLEMENTS”
Proprietary
Fielded online annually by Ipsos Public Affairs
n= ~2000 U.S. Adults
Results weighted to the U.S. Census

8. 71 percent of Americans take dietary supplements
U.S. Adults (n = 2,007)
Source: 2016 CRN Consumer Survey on Dietary Supplements

9. ABOUT THE SUPPLEMENT CONSUMER
PERCENTAGE OF WOMEN WHO TAKE SUPPLEMENTS VS. MEN
TOP THREE REASONS SUPPLEMENT USERS TAKE DIETARY SUPPLEMENTS
MOST POPULAR SUPPLEMENTS
Multivitamin Vitamin D Vitamin C Calcium Vitamin B/B Complex Omega 3/Fatty Acids Vitamin E Fiber Magnesium Protein Probiotics Green Tea
Overall health & wellness benefits
Energy
To fill nutrient gaps in the diet
77%
65%
U.S. Adults (n = 2,007)
Source: 2016 CRN Consumer Survey on Dietary Supplements

10. HEALTHY HABITS Supplement users vs. non-users

11. SUPPLEMENT USERS TEND TO ENGAGE IN OTHER HEALTHY HABITS MORE THAN NON-USERS
U.S. Adults (n = 2,007); Supplement Users (n = 1,430)
Source: 2016 CRN Consumer Survey on Dietary Supplements

12. PURCHASES Where are they buying their supplements?

13. WHERE SUPPLEMENT USERS BUY SUPPLEMENTS TOP PLACES – OVERALL
tied
Supplement Users (n = 1,430)
Source: 2016 CRN Consumer Survey on Dietary Supplements

14. WHERE SUPPLEMENT USERS BUY SUPPLEMENTS TOP PLACES – BY GENDER
Supplement Users (n = 1,430)
Source: 2016 CRN Consumer Survey on Dietary Supplements

15. WHERE SUPPLEMENT USERS BUY SUPPLEMENTS TOP PLACES – BY AGE
Percentage of supplement users (by age)
Supplement Users (n = 1,430)
Source: 2016 CRN Consumer Survey on Dietary Supplements

16. Percentage of supplement users who take supplements in each category
WHERE SUPPLEMENT USERS BUY SUPPLEMENTS TOP PLACES – BY SUPPLEMENT CATEGORY
Percentage of supplement users who take supplements in each category
Supplement Users (n = 1,430)
Source: 2016 CRN Consumer Survey on Dietary Supplements

17. SUPPLEMENT SHOPPING AT SUPERMARKETS PAST FIVE YEARS – BY AGE
Percentage of supplement users who have purchased supplements at supermarkets over past year (by age)
Supplement Users (n = 1,430)
Source: 2016 CRN Consumer Survey on Dietary Supplements

18. Percentage of supplement users who take supplements in each category
SUPPLEMENT SHOPPING AT SUPERMARKETS
PAST FIVE YEARS – BY SUPPLEMENT CATEGORY
Percentage of supplement users who take supplements in each category
Supplement Users (n = 1,430)
Source: 2016 CRN Consumer Survey on Dietary Supplements

19. RELIABLE INFORMATION
Trustworthy Resources

20. DIETARY SUPPLEMENT RESOURCES
Council for Responsible Nutrition (CRN)
NIH Office of Dietary Supplements
FDA
National Center for Complementary and Integrative Health (NCCIH)
Therapeutic Research Center’s Natural Medicines
Dietitians in Integrative and Functional Medicine Practice Group (DIFM)
American Botanical Council (ABC)
Excerpted from “Combining Food and Supplement Advice,” by  Shari Steinbach, MS RDN, RDBA, published on Retail Dietitians Business Alliance website on April 5, 2017

21. THANK YOU! www.crnusa.org Judy Blatman Nancy Weindruch
Nancy Weindruch