1. PG Tips The challenge What we did The results Green Tea
PG wanted to reach an affluent and health conscious audience to promote and drive trial of their green tea.
What we did
Green tea samples, with a 50p off coupon mechanic, were distributed to our health club network. Individual clubs used their social media platforms to draw further attention to the promotion.
The results
Over 500,000 green tea samples were trialed by their target audience and PG are repeating the campaign this year.
Environment: Health Club
Media: Mixed
Campaign: National