1. KOM5111 COMMUNICATION THEORY
FIRST MEETING
First Semester, 2013/2014
Saturday, 7th September 2013

2. List of Communication Theories that can be
used for Assignment 1
1. Adaptive Structuration Theory
2. Argumentation Theory
3. Attitude Formation Theory
4. Attribution Theory
5. Diffusion of Innovation Theory
6. Early Rhetorical Theory
7. Elaboration Likelihood Theory
8. Equity Theory
9. Expectancy Value Theory

3. 10. Hirokawa Faulty Group Decision Making Theory
11. Hypodermic Needle Theory
12. Information Theory
13. Integrative Theory/Structural Functional Theory
14. Language Expectancy Theory
15. Likert’s Four Systems Theory
16. Magic Bullet Theory
17. Marxist Media Theory 3

4. 21. Problematic Integration Theory
18. Media Equation Theory
19. Media Richness Theory
20. Muted Group Theory
21. Problematic Integration Theory
22. Social Learning and Violence Theories
23. Social Penetration Theory
24. Social Presence Theory
25. Symbolic Convergence Theory 4

5. 26. Theories of Active Audience
27. Theory of Interpersonal Relationship
28. Theory of Planned Behaviour
29. Weick’s Theory of Organizing
That’s all the Communication Theories that can be used for Assignment 1 5

6. List of Communication Theories that CANNOT be used for Assignment 1
1. Agenda Setting Theory
2. Aristotle’s Theory of Persuasion
3. Attitude Change Theory
4. Attraction Theories and Relational Development
5. Berger’s Uncertainty Reduction Theory
6. Berlo’s SMCR Model of Communication
7. Cahn’s Theory of Perceived
Understanding
8. Cognitive Dissonance Theory 6

7. 10. Interpersonal Goal-Oriented Theory
9. Cultivation Theory
10. Interpersonal Goal-Oriented Theory
11. McCroskey Theory of Communication
12. Media Effects Theories
13. Predicted Outcome Value Theory
14. Reinforcement Theory
15. Ruesch and Bateson Theory of
Communication
16. Rules Theory of Interpersonal Communication and Relationship Development Theory 7

8. 17. Schramm Theory of Communication 18. Social Exchange Theory
19. Systems Theory of Communication
20. Two Step Flow Theory of Communication
21. Uses and Gratification Theory
22. Westley-MacLean Theory of Communication
That’s all the Communication Theories that CANNOT be used for Assignment 1 8