1. Multimedia Literacy

2. Learning Objectives
Understand how multimedia is transforming business and industry into a global economy
Consider the appropriate uses of point-of-sale kiosks, videoconferencing, and just-in-time training systems
Examine how these technologies are being used in your local community 2

3. Learning Objectives (cont.)
Predict whether digital video will replace the VCR as the primary means of distributing video recordings
Experience what it is like to shop for merchandise on the World Wide Web
Define the term day trading and know why to be careful if you try it 3

4. Produk Multimedia SocMed Siaran TV Siaran Radio? Informasi Rute
Foto, grafik, video, musik
Siaran TV
Siaran Radio?
Informasi Rute
Layanan Iklan
Game Applications
Aplikasi pembelajaran 4

5. Overview Interactive Multimedia Merchandising Videoconferencing
Multimedia Travel Systems
Financial Services
Real Estate
Corporate Training
Day Trading 5

6. Interactive Multimedia Merchandising
Merchandising Kiosks
Video Merchandising
Virtual Shopping
Comparison Shopping 6

7. 7

8. Videoconferencing Reduces travel cost
Reduces time away from the work place
Requires sophisticated equipment
Low-cost alternative: CU-SeeMe
Free videoconferencing: MS NetMeeting 8

9. Multimedia Travel Systems
Fare finders
Travel news
Vacation packages
Online booking
Local entertainment and restaurants 9

10. Financial Services
Financial services industry depends on current events
Includes news feeds from other sources (CNN, Reuters, etc.)
Includes charts,statistics and other images for better visualization 10

11. Real Estate Find realtor and identify lender online
Properties can be visited online
View on-screen photos
Inspect floor plans
Study neighborhood demographics
Limits actual visits to property
Financing plans available 11

12. Corporate Training
78% of training cost is spent on participant time and expenses incurred while attending a training session
Many corporations have adopted
IBT (Internet based training)
CBT (Computer based training) 12

13. Multimedia in Training
Reduces cost
Increases speed at which trainees learn
Boosts employee retention
Can simulate a live situation
Increases employee productivity in general 13

14. Day Trading Uses the Internet to track the value of individual stock
Rapidly buys and sells these stocks
Relies on online financial services
With day trading, it is possible to
Make a lot of money
Loose a lot of money 14