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Instore Campaign Banner of Campaign (E.g. Chinese New Year)

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Presentation on theme: "Instore Campaign Banner of Campaign (E.g. Chinese New Year)"— Presentation transcript:

0 PostNord Tmall Global Store
Translation in English

1 Instore Campaign Banner of Campaign (E.g. Chinese New Year)
Genuine Guarantee Direct Mail from Denmark All products Top products Exclusives Nordic Stories Front Page New Products Nordic Gourmet Banner of Campaign (E.g. Chinese New Year)

2 Intro of Nordics and Fairytale of H.C. Andersen
Fairytale of Andersen Purest Nordics Denmark is pioneering in organic and natural food. Denmark was the 1st country in the world that pass the relevant laws for organic food. There is clean air, drinkable underground water, clean lakes & rivers, and unpolluted soil. There is no heavy industry, polluted chemical or mining industry. These made a good foundation for Danish organic food.

3 Brand into - PostNord PostNord is a public LLc, with the head quarter in Sweden. Sweden owns 40% and Denmark 60% share. PostNord offes service of mail, logistic and communication for the Nordic region. In 2015, PostNord delivered 5.2 billion mails & goods and 13 mio parcels to 25 mio private and 2 mio business. PostNord offers products and service with Nordic value, so the valuable products can enter Chinese market. On flagship shops on Tmall Global, PostNord guarantee 100% genuine products and service with high quality and standard.

4 Shopping process on Tmall Global
1. Guarantee 100% genuine from abroad. 2. Return in China, save return cost 3. Mailing directly from abroad

5 VIP products in the store
Page – All products VIP products in the store New products Price Total Sales Reviews sales Amountof “saved” Reviews

6 Product page example Purchase now Add to cart
Danish brand, supplied from abroad Product Name (Marketing descriptions) Tmall Voucher applicable to use Product price Import tax: Merchant pays Shipping: Denmark to Chinese Customer, freight charge 0,00 rmb Monthly sales: 2pcs Accumulated reviews: 7pcs Purchase quantity Instock quantity Purchase now Add to cart Promised service Genuine Guarantee Save this product (43 saved) share


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