1. EVALUATING ENVIRONMENTAL INITIATIVES OF GERMAN HOTELS
Prof. Dr. Joseph Chen
Mr. Willy Legrand
Mr. Philip Sloan
Dr. Josephine Zhou
Department of Hospitality Management
01th of July 2004

2. ENVIRONMENTAL BENEFITS
Why not more sustainable German hotels?
ENVIRONMENTAL BENEFITS
Design
Energy
Water
Waste
Refurbishment
Sourcing
BUSINESS BENEFITS
Customers
Staff loyalty
Legal compliance
Company image
Risk management
Social progress

3. Research Objective
To investigate the differences between environmentally certified and non-certified hotels regarding operational practices?
Why?

4. METHODOLOGY

5. Sample Population Type of Hotels Sampled: Size of Hotels Sampled:
Independently-owned properties
Size of Hotels Sampled:
100 to 500 rooms
Category of Hotels Sampled:
3 to 5 stars DEHOGA (Deutsche Hotel & Gaststätten Verband) Rating
Location of Hotels Sampled:
Germany

6. Research Approach Survey Number of Hotels Contacted
with attachment
Follow-up (Phone Calls)
One and two weeks after
Number of Hotels Contacted
250

7. Study Instrument Questionnaire Development Two-stage approach
Focus group survey and in-depth interviews
Pilot test with 10 hoteliers from cities of Bonn and Cologne
Reliability and Validity
Pilot test
Focus group survey and expert interviews

8. FINDINGS

9. Key Findings Laundry and Housekeeping Services
Kitchen and Restaurant Operations
Guest and Training Issues

13. DISCUSSION

14. Key Discussion Point To certify or not to certify?
Value to decision makers
Perception/Awareness
Cost/Investment
Education/Communication

15. FUTURE RESEARCH

16. Suggestions for Future Study
Cost-benefit analysis of environmental certification
Consumer perception/Eco-product image

17. Thank you for your attention
Prof. Dr. Joseph Chen
Mr. Willy Legrand
Mr. Philip Sloan
Dr. Josephine Zhou
Department of Hospitality Management
01th of July 2004