1. The emerging role of Mobile in Online Employment Services
Natasha Zurnamer – CEO SMS ME JOBS Pty Ltd

2. “We are more likely to miss a plane for a business trip than leave our mobile at home…”

3. Psychology of a Job Seeker
Active Job Seekers in the USA (Unemployed)
1 in 5 spend + 2 hours per day job searching
They job search mainly between 8am – Noon
They will generally apply for more jobs than an employed person and apply for roles that meet and exceed their experience and knowledge
Currently applies to approx 1:10 Americans

4. Psychology of a Job Seeker
Passive Job Seekers in the USA
Will target their search if they are curious
Weigh up opportunities heavily before making contact
Apply for significantly less jobs than the unemployed, if at all
Will tend to apply for jobs above their present capability but generally have the experience to do them
Rarely if ever search from work
Rarely if ever use their work to receive alerts
Network without job seeking intentions
Find being headhunted attractive

5. Employers :: What they want!
Outcomes for the Employer
Simple and fast recruitment process
Quality over quantity of applications
Minimize vacancy time
Employ knowledge and the right attitude
A solution that delivers, is cost effective and targeted

6. Where is engagement headed?
Print Job Advertising
Online Job Sites & Social Networking
Online Job sites, Social Networking and Mobile

7. The Future Partnership
Job sites
Social Networking
TXT and .Mobi
Mobile

8. EMAIL :: It’s no longer getting our attention
WHY?
Quality
Relevance
Volume

9. Connecting Job seekers with Employers
New Opportunities
.Mobi Sites
Social Networking and Txt Messaging
Job Sites and Txt Messaging
Smart Phones and Apps

10. .Mobi Invest in it Has to be searchable Keep them there
Make your .mobi a target product
You only have seconds to make an impression
A bad impression can last a long time

11. .Mobi… capturing the best!
Step into a point of difference
Salary Survey
Today’s New Jobs
Advice Articles
‘Join us’ Member Attraction
A premium position for National Employment Campaigns - Revenue

12. .Mobi… You have time…
“15% of the cell phone market was made up of smart phones in early 2009”
“69% of the cell phone market is made up of iPhones”
Source CTIA & Harris Interactive Report also backed up by the NPD Group

13. Txt in the USA – what happened?
Why are US Mobile users late adopters to TXT? Simple… It cost MONEY! “If iTunes charged at the same rate per byte as a US Telco did for downloading a song, each song would cost +$5,500”

14. Teenagers… Our next clients…
4 out of 5 carry a mobile phone (17 Million)
80% say their cell phone provides them with a sense of security
Texting is replacing talk with many teenagers saying they spend equal time texting and talking each month
47% said their social life would end or be worsened without text (female 54% V Males 40%)
1 billion texts are sent in the USA each day
At the top end of the wish list respondents said that security of data was important to them with only 80% of them realising the security of Text
Harris Interactive Report CTIA

15. Job Sites & Txt Text Alerts have their place!
Investigate products available in the market
Incorporate some level of text contact within every marketing communication…
Compliance… the fines are huge if you don’t!

16. “PUSH Technology” Create a compelling Valuable Proposition to Engage
CLIENT
ONLY engage back on the basis as requested
YOU
LOYAL Engagement
Technology
PUSH

17. BMI Telecommunications Report Q3 2009
Mobile Subscribers
2008
2009 forecast
USA
270,525,000
285,658,000 UK
76,876,000
78,237,000
BMI Telecommunications Report Q3 2009

18. Text Message Facts
Text messages sent in the USA in June 2009 totals 1.36 trillion
(CTIA – The Wireless Association)
Text messages sent in the UK in 2008 totals 53 billion in the first three quarters
(BMI UK Telecommunications Report Q3 2009)

19. Computer Facts USA UK Internet Users 2008 2009 forecast Internet Users
BMI Telecommunications Report Q3 2009
2008
211,874,000
2009 forecast
214,908,000 UK
Internet Users
BMI Telecommunications Report Q3 2009
2008
45,255,000
2009 forecast
45,585,000

20. TXT and the Double Chance!
“unlike …. We delete our text messages”

21. Smart Phones & Apps You have time
Make it bite size, specific and relevant
Create a value add to keep your brand top of mind

22. Marketing Mobile Communicate it on your site
Make sure it is part of print, online and visual and audio outdoor campaigns
Capture people thru mobile responses

23. $$$ Mobile! Mobile communication has value!
Premium Push technology for Advertisers
Relevant information for Job seekers they will pay!

24. Thx ;-)
Natasha Zurnamer USA Office :: Los Angeles