1. Scotch® Brand Packaging Tape

2. Agenda Industry Trends – Mega Trends & Recycled Corrugate
Target Consumers/Users
New Claims and Trade dress to Educate Consumers on Key Benefits
New Positioning
IDC Assets

3. Mega Trends E- Commerce Moving Small & Home Office Shipping Trends
Businesses with fewer than 500 employees make up 48.4% of all total employment in the US
Shipping Trends
Non-Retail Small Business Enterprises
89%
Small Enterprises
(20-99) 7%
Medium Enterprises
( ) 1%
Enterprises in the US with fewer than 500 employees
Retail Enterprises with fewer than 500 employees

4. Focus on key target consumers for shipping/moving/storing behavior
Administrative Assistants
Small Business Owners
Office/Mailroom Managers

5. Recycle Box Talking Points
Typically, recycle ranges from 35% to 65% recycle content
Current recycle average is believed to be ~50%
Most consumer boxes contain some recycle

6. Recycle Box Talking Points
Each time a Paper Fiber is recycled, it becomes shorter and weaker
Paper Fiber Life is eight (8) recycles before decomposing
100% Recycled Boxes require higher levels of Starch
100% Recycled Boxes may see additional Chemical Processing
100% Recycled Liner Fluting may cause tall Ridges 1/3 inch apart, so tapes ride the top of the peaks and may not touch the valleys
Retailers promote “100% Recycle” to participate in Environmental and Sustainability Mega Trends
US Sales of Consumer Retail Boxes is $50MM

7. Recycle Box Talking Points
Inks, Labels, and Tapes often do not adhere well to 100% Recycle Boxes
Surface Energies are lower for 100% Recycle Boxes
100% Recycle Boxes Fibers are very smooth and flat, pressed into starch, there are fewer loose fibers and lower porosity for adhesives to flow into and flow around
Home Depot
100% recycled material
Typical Recycle Box
49% recycled fiber
0% Recycle Box
100% virgin fiber at face

8. Educate the Consumer on Key Benefits –
New Claims and Strengthened Trade Dress

11. Products Include: 3850 and 142

12. Products Include: 3750 and 3750G

13. Products Include: 3450 and 145

14. Products Include:
3500 series
Launch Spring of 2017
Will present to Wholesalers

15. Products Include: 3650

16. Packaging Tape Type Guide
Scotch®
Extreme
Scotch® Reinforced Strength
Strapping
Secures up to 80 lbs
for tough jobs
Long Lasting
Commercial Grade
For extreme jobs
Strongest holding power
Good Value Offer
Tough Grip on all box types, including hard-to-stick to 100% Recycled boxes
Holds in extreme temperatures
Industrial Strength
40X Stronger than
Acrylic Tapes
Super strong for ultimate security
General purpose packaging tape
Crystal Clear
Smooth & Quiet Unwind
Designed for protection in storage
Secure Seal on all box types, including 100% Recycled boxes
Reinforced with bi-directional fibers
Reinforced with fiberglass strands
Appearance:
Cloudy
Clear to the Core
Cloudy yellowish
Appearance: White reinforced with fibers
White reinforced with fibers
Scotch®
Magic™
Scotch®
Removable
Scotch® Tough Grip Moving
Scotch® Long Lasting Storage
Scotch® Commercial Grade
Scotch® Heavy Duty Shipping
Scotch® Ultra Clear
Scotch®
Packaging 3350
Scotch® Brand Package Protection
Scotch® Sure Start Packaging Tape also continuing at this time

17. Moving Season – Integrated Campaign 2017
Paid Digital
Scotchbrand.com
Public Relations & Influencers
Social Media, Paid Search, Coupons &
Tips & Tricks for Moving
How-to’s from Key Influencers

18. Grow the Core: Scotch® Packaging Tapes
Sales Tools
Samples/Offers
On-line
Brand OTT/Insights
Adjacency Recommendations
First in Search Recommendations
Two New Claims to Highlight
40X Stronger
Guaranteed to Stay Sealed!*
Applies to 3850/142/3750/G