1. Undertaker -What services does an undertaker offer
Undertaker -What services does an undertaker offer? _____________________________________________________________________ -Who would an undertaker offer these services to? _____________________________________________________________________ -When they needed a undertaker-What would they care about? _____________________________________________________________________
Call Opening Questions:
Do you offer Free Initial Consultation?
Do offer after hours appts. or weekends?
In addition to offering specific packages, do you also provide a written itemized list of all costs for services such as: Removal of the deceased from the place of death, preparing, embalming and the cosmetizing of the body (if there is to be a viewing), choice of caskets, urns, monuments, floral arrangements, use of chapel and/or visiting room for viewing including the viewing times available, use of hearse or limousine, obituaries, etc.?
Do you provide a “Pre-Planning” service?
Do you provide cremation services?
Do you provide services for all religions?
Do you coordinate all of the arrangements with the cemetery?
Do you offer any type of grief counseling?
Do you work with hospitals when organ donation is wanted?
Do you provide “transfer services” in the event of someone dying outside of the area (and services provided in your area)?
Do you have references available?
Notes:
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2. Undertakers Needs Analysis Questions:
What are your most desirable types of funerals? (example: full packaged funerals, cremations, specialized religious services, other possible headline)
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What % of your funerals do these represent? What % would you like it to be?
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What other types of funerals do you handle? Would you like more of these cases? (headings)
How many undertakers do have? How many funerals do they handle at one time?
How many more funerals (on average) could they handle? (capacity)
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I know there is probably a pretty wide range, but what is the average worth for one funeral? (ROI)
WHY is your funeral home the best choice for someone? (subheadline)
Do you have access to any florists, limousine companies, videographers, monument companies, cemeteries, printers (for personalized guest books), etc?
How far would someone be willing to travel to use your funeral home? (other directories/reach)
What other ways do you try to promote your funeral home now? (continuity of ad messages)
What is the main theme of your other advertising? Do you have any copies of ads I could look at?
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Note: Continue to ask additional follow-up questions as well as confidence and convenience factor questions