1. DLA Webinar Series February 10, 2016, 2:00pm ET
Using the Donate Life Transplant Games to Increase Donor Registrations Before, During and After Cleveland
DLA Webinar Series February 10, 2016, 2:00pm ET

2. DLA Updates Donate Life Registry Updates
Q3 Donor Designation Data Available
Pinnacle Award Deadline, Feb 23rd

3. Donate Life TGA Webinar Speakers
Kirsten Heintz, MBA Director of Public Relations & Education Louisiana Organ Procurement Agency Kandis Schwartz Assistant Director Intermountain Medical Center Laura Dempsey Communications and Development Coordinator New England Organ Bank Maria Sanders Community Relations Manager New Mexico Donor Services

4. Every two years, the Donate Life Transplant Games of America brings together organ, eye, tissue and bone marrow recipients; living donors; donor families; and donation and transplant professionals to celebrate the success of transplantation; honor the lasting legacy of donors; provide hope to those who continue to wait; and promote donor registration.

6. Using the Transplant Games of America to Inspire Donor Registrations
Capturing the Stories
Using the Transplant Games of America to Inspire Donor Registrations

7. Joined the planning committee in 2014
Team Louisiana
Louisiana didn’t have a team in the games for many years and LOPA had never been directly involved with the teams
Joined the planning committee in 2014
2 LOPA staff went to document stories & cheer team on
One staff member back home making sure posts were scheduled & monitored

8. Already had a Canon Rebel T3i & tripod
Equipment
Already had a Canon Rebel T3i & tripod
Purchased a boom mic, portable light, extra batteries and a small portable mixer
Laptop to download and edit
Personal camera for pictures

9. Secret Weapon - Troy
Troy is in our IT department, but is a jack of all trades and very creative.

10. 5 other videos including a thank you
Results/Benefits
We created 8 individual athlete videos, 2 with their donor families and one of a living donor couple
5 other videos including a thank you
Most popular was Jamie’s – Facebook data:
119,744 post reach
217,865 impressions
2,576 likes and 566 shares

11. Jamie’s Video

12. Results/Benefits
July registry numbers increased 8.06% from the prior year
Connected with athletes in a very meaningful way and many became active volunteers
Strengthened relationships with our transplant center partners
Use videos in various education settings
Sponsors felt personally connected to TGA and committed to give again
July 2013 – 73,223
July 2014 – 79,128
No new campaign going on at that time

13. Need more staff to capture all athletes and help with editing
Changes for 2016
Need more staff to capture all athletes and help with editing
Bring someone to interview athletes
Talk to athletes before games to find out what’s special about their story
New outlets - use interviews for our podcast

14. Thank You! Kirsten Heintz, MBA
Director of Public Relations & Education
Louisiana Organ Procurement Agency

15. Transplant Games of America Team Utah Idaho
getting transplant centers & opos involved

16. Team Utah Idaho Steering Committee
Pacific Northwest Transplant Bank
Team Utah Idaho Steering Committee
University of Utah Medical Center
Intermountain Medical Center
Who are we?
Primary Children’s Hospital
Intermountain Donor Services
Utah Lions Eye Bank

17. National Kidney Foundation of Utah and Idaho began hosting the biennial US Transplant Games in 1990
Team managers were transplant recipients
Focus was small number of athletes
Minimal “team” involvement
2010 Restructuring and new vision for Team Utah Idaho
NKF became team manager
Goal: Bring public awareness to organ donation
Result: Need to do more
Team Utah Idaho
History

18. Team Utah Idaho Transplant Steering Committee The Games
Fundraising and sponsorship
Focus on inclusivity – team mentality
Invite Transplant Center involvement
The Games
There is no ‘I’ in team
Launch of social media
Team Cup Winners
Team Utah Idaho
Transplant Games of America Grand Rapids, Michigan

19. 2012 Transplant Games of America
Team Utah Idaho - Team cup winners

20. Team Utah Idaho Something to brag about 
Media, media, media
Stories
Increased interest by public, recipients, and living donors
National Kidney Foundation – No longer partner for Games
Transplant Center Team Manager
Bigger team = more awareness
Tissue recipients eligible
Team Utah Idaho
What now….

21. 2014 Transplant Games of America
Team Utah Idaho - Team cup winners

22. Transplant Games of America
Something to brag about 
Media, media, media
Increased interest by public, recipients, and living donors
Organ donation and transplantation takes us all
Give back to them….the heroes
Celebrating the gift of life is an easy message to share
A part of something BIG!!
Answers the question….Why we do what we do!
Transplant Games of America
Get Involved

23. Questions??

24. Team New England History
Team Mid-New England – pre Houston
Team New England 2014 structure
volunteer leadership
NEOB involvement – staff support

25. Team New England Changes for 2016 New Structure/ Leadership
Team Mission/ Goals

26. Team New England Mission
To illustrate the life-saving and life-changing benefits of organ and tissue donation and encourage our communities to register as donors through participation at the Donate Life Transplant Games of America. 
Goals:
To educate our communities about the importance of registering as an organ and tissue donor
To help increase the number of designated donors in our communities
To honor deceased donors, living donors and donor families and their generous decision to donate life

27. Team New England Campaign Page

28. Goals for Campaign
Set goal of 250 registrations – TGA set minimum of 150
Give team concrete goal that is achievable
Sense of ownership for the mission

29. Questions?

30. Goal – 100 new registrations!!

31. Passionate Team Members OPO/Tissue & Eye Bank
Team New Mexico
Passionate Team Members
OPO/Tissue & Eye Bank
Positive donation & transplant stories
Community involvement & fundraising

32. Flag Signing Event Localize Transplant Games
Invite past, present & potential team members
Invite State Team members (potential members)
Eye bank, tissue bank
Transplant centers, donor hospitals
DMV partners

35. Inspirational Stories

36. #TGAflag @DonateLifeNM

37. Q&A + Thank You
Thank you to our speakers, HRSA for providing the phone line for our webinar today, and to all of you for joining the call!
Next DLA Webinar:
March 9, 2016, 2:00pm ET
1st Annual National DMV Appreciation Week: Planning to Give Thanks to Our Partners