1. From Social Media sites: Sources of traffic to mtyhd.org
2016 QUARTERLY REPORT
April 1, June 30, 2016
Breadth… How many people are connecting with MCHD on our social media channels?
Twitter: Our followers grew 12% to 756. On average, tweets reached 669 people per day totaling 60,900 impressions
Facebook: The number of Facebook page likes grew from 301 to 345
YouTube: Total number of minutes watched of MCHDPEP videos reached 12,507 during this period
Direct Engagement… What content did people interact with on social media?
Busy week here at the Health Department. TWO FREE EVENTS! Friday (5/ am to 1:30 pm) is the annual EMS Celebration - Salinas Soccer Fields - Fire trucks, HazMat Vehicles……….(cont.)
Yesterday in the face of tragedy one of our own displayed courage and compassion. Thank you Officer Cathy Stanley
Good message and a cute puppy! #smile #eatyourvegetables
40 Likes/Shares/Comments
reaching 557 people
43 Total engagements, 224 Impressions
46,472 Impressions, 2 Likes, 1 Retweet, 1 Detail Expands
Depth… Did people click through to our website?
Top
From Social Media sites:
From Mass Media sites: 80 41
Sources of traffic to mtyhd.org
494 from Facebook
72 from Twitter
80 from cdph.ca.gov
41 from thecalifornian.com
STAY CONNECTED WITH US!
TWITTER twitter.com/mchdpio
FACEBOOK facebook.com/mtyhd
YOUTUBE youtube.com/mchdpep

2. Loyalty… Which social networking sites sent the most repeat visitors to mtyhd.org?30
144
FROM
FROM
The Buzz… What are people saying about us on social media?
@MCoSheriff We're hoping you can share what you learn with
@MCoSheriff
April 6, 2016
@MontereyCoPubHealth
May 25, 2016
@COPA_IAF
June 24, 2016
Broad distribution of easy-to-understand flyers with take-home contact phone number… on free
Teens - @CSUMB
Campaigns… How did our coordinated social media projects perform?
Plugged In is a new communications strategy to help Monterey County Health Department react in real time to inject germane Health Department work (reports, testimonies, images, and other products) into public conversations about breaking news. We will have media liaisons in each Bureau to support this social media approach with the goal of more coordinated social media messaging from across the Health Department.
Strategic Outcomes… How did our social media communication affect our organization?
This quarter we posted information on a wide variety of topics, including STDs, mental health, Zika virus, immunizations and community clean up events
This quarter we have focused on messages Monterey County residents can act on to improve not only their health but also the community's health
We better serve Monterey County residents and maintain our relevance, by providing them information on commonly used social media platforms
QUESTIONS? COMMENTS? MORE INFORMATION?
Contact Public Information Officer Karen Smith for more information
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