1. Latitude 10 The tablet that’s built for business
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2. Lesson roadmap 1 2 3 4 5 Explain the value proposition of this product
By the end of this module, you will be able to: 1
Explain the value proposition of this product 2
Position this product to target customers 3
Describe the key selling points 4
List the key product features 5
Compare with existing Dell products

3. Describe the key selling points
Latitude 10 1
Describe the key selling points
Explain the value proposition
Value proposition
The tablet you need to easily and securely snap into your business environment…
Top 3 takeaways:
Enterprise-class security and management with proven configuration and support services
Windows 8 touch experience and integration into existing Windows® environments, with support for new and legacy apps
Mobile and in-office productivity with flexible configuration options

4. Describe the key selling points
Latitude 10 1
Describe the key selling points
Explain the value proposition
Value proposition
The versatile Latitude 10 tablet offers 3 configuration options, so your customer can choose the one best suited to their needs:
Essentials (available 2013)
Essential features for basic productivity and collaboration
Standard
Richer feature set, and configured for all-day productivity
Enhanced Security (available 2013)
Configured for all-day productivity, plus extra security features

5. Position to target customers
Latitude 10 2
Position to target customers
Target customer: IT decision makers
The Latitude 10 is targeted to IT decision makers who prioritize security, management, support, and tablet productivity for end users.
Primary needs:
Seamless integration into existing Windows® environment
Enterprise-class security and management
Business device for productivity - on the road or docked in the office

6. Position to target customers
Latitude 10 2
Position to target customers
Need: Seamless integration into existing Windows® environment
Features to emphasize:
Management
Easily managed (just like any other PC in your environment) using your existing systems management
Integration
Seamless connection to enterprise domain for access to network resources and printers
Windows 8 experience
Support for your legacy Windows applications as well as modern Windows 8 apps

7. Position to target customers
Latitude 10 2
Position to target customers
Need: Enterprise-class security and management
Features to emphasize:
Security
Intel® Platform Trust Technology
Enabled hardware TPM 1.2† *
Smart card + fingerprint reader combo††
Dell Data Protection | Access*
Management
Fully manageable with Dell KACE appliances or existing management console, such as SCCM
Services and support
Configuration and support services from Dell, a global partner you know and trust
† “Standard” & “Enhanced Security” configs
†† “Enhanced Security” configuration only
* See “legal disclosures” slide

8. Position to target customers
Latitude 10 2
Position to target customers
Need: Productivity on the road or docked in the office
Features to emphasize:
Productivity
Convenient, swappable battery† and easy charging on-the- go with micro-USB charging port†
Versatility
Optional docking solution for desktop-like productivity along with wide range of available accessories
Connect
Full-size USB port for no-hassle plug-and-play connection with printers and other peripherals
† “Standard” & “Enhanced Security” configurations

9. Position to target customers
Latitude 10 2
Position to target customers
Usage scenarios
Mobile and office productivity: transfer content from the road to the office with ease
Education: easy-to-manage and durable learning device with…
Education ISV certifications
Adobe® Flash® capabilities
Plug-n-play for classroom learning
Healthcare: ultra-mobile tablet with healthcare ISV certifications
Government:
Enhanced Security configuration
Durable and ultra-mobile for use in the field

10. Position to target customers
Latitude 10 2
Position to target customers
Review
The Latitude 10 was designed to meet the primary needs of IT decision makers….
Integration into existing Windows® environment
Easily managed - just like any other PC in your environment
Legacy Windows apps support
Windows 8 experience
Enterprise-class security and management
Service and support options
Dell Data Protection | Encryption† * (optional)
Manageable with Dell KACE, SCCM, etc.
Discuss
How would you position the features of the Latitude 10 to meet these customer needs?
Productivity on the road and in the office
Swappable battery††
Docking solution (optional)
Full-size USB port
† Optional on all configurations; available 2013
†† Available on “Standard” & “Enhanced Security” configurations
* See “legal disclosures” slide

11. Describe the key selling points
Latitude 10 3
Describe the key selling points
Inspired design
Business-rugged:
Corning® Gorilla® Glass
Reinforced magnesium alloy frame
Optional docking station for in-office, desktop-like productivity
Versatile business tablet – choose from a range of configurations to meet your productivity and budget needs

12. Describe the key selling points
Latitude 10 3
Describe the key selling points
Go-anywhere productivity
Support for your legacy Windows® applications
Convenient, swappable battery† for all-day productivity
Full-size USB port for no-hassle connection with peripherals
Easy charging on-the-go with micro-USB charging port†
ISV certifications for healthcare and education
† “Standard” & “Enhanced Security” configurations

13. Describe the key selling points
Latitude 10 3
Describe the key selling points
Business-class control
Easily managed - just like any other PC in your environment
Security:
Dell Data Protection | Access
Intel Platform Trust Technology
Enabled TPM 1.2†† *
Dell Data Protection | Encryption††† (optional)
Smart card + fingerprint reader combo††††
Wide range of customizable service and support options
Support for desktop virtualization solutions
†† “Standard” & “Enhanced Security” configs
††† Optional on all configs; available early 2013
†††† “Enhanced Security” configuration only
* See “legal disclosures” slide

14. Describe the key selling points
Latitude 10 3
Describe the key selling points
Review
Latitude 10 key selling points:
Inspired design
Go-anywhere productivity
Business-class control
Why the Latitude 10 is built for business:
Business-rugged with versatile configuration options and optional docking solution
Windows 8 touch experience enhanced by swappable battery† and convenient ports
Security features backed by integrated solutions and
world-class service and support
† “Standard” & “Enhanced Security” configurations

15. List the key product features
Latitude 10 4
List the key product features
3 versatile configuration options to fit your needs – whether you’re in the field, in the classroom, in the office, or on-the-go….
Essentials: configured with sealed battery and essential features for productivity and collaboration
Standard: configured with rich features for all-day productivity
Enhanced Security: configured with smart card + fingerprint reader combo for ultimate control
Ideal for: education and more budget-conscious customers
Ideal for: mobile workforces in small businesses to large enterprises
Ideal for: government, healthcare, banking and other industries with sophisticated security requirements
Available early 2013
Available early 2013

16. List the key product features
Latitude 10 4
List the key product features
Versatile options to fit your needs
Latitude 10
Essentials†
Standard
Enhanced Security†
Processor
Intel® Atom™ processor Z GHz with Intel® Burst Technology, 1.5GHz HFM, 600MHz LFM
Memory
2 GB* DDR2 SDRAM (800MHz) integrated
Storage
Up to 64 GB*
32, 64, 128 GB* options
64 and 128 GB* options
Graphics
Intel® integrated graphics
Wireless*
Wi-Fi and Bluetooth
Mobile broadband (optional)
Battery
30 WHr sealed
30/60 WHr swappable
Display
10.1-inch IPS (1366 X 768) wide view angle LED with Corning® Gorilla® Glass, supporting 10-finger touch
Cameras
Integrated 720p HD front video webcam, 2MP front-facing camera, plus 8MP rear camera
Stylus
Passive stylus (optional)
Active Wacom stylus (optional)
CFI/TAA
Not offered
Configuration services*
TAA* (optional)
† Config available early 2013
* See “legal disclosures” slide

17. List the key product features
Latitude 10 4
List the key product features
Versatile options to fit your needs
Latitude 10
Essentials†
Standard
Enhanced Security†
Security
Lock slot
Dell Data Protection | Access
Dell Data Protection | Encryption (optional)
Intel Platform Trust Technology
Dell Data Protection | Encryption†† (optional)
Intel Platform Trust Technology and enabled hardware TPM 1.2*
Smart card + fingerprint reader combo
Ports/slots
Full-size USB 2.0
Full-size SD memory card reader
Docking connector
Stereo headphone/microphone combo jack
micro-USB charging port
mini-HDMI
micro-SIM (WWAN only)
Docking
Optional: productivity dock (4 USB 2.0 ports, HDMI, audio output, power input)
† Available early 2013 †† System ships without the feature, but customers will receive access in early * See “legal disclosures” slide

18. List the key product features
Latitude 10 4
List the key product features
Product details
Dimensions
Latitude 10 offers a starting weight of 668g* (Standard config with 2-cell battery).
Essentials
Standard
Enhanced Security
Height
10.5 mm
13.44 mm
Width
274 mm
Depth
176.6 mm
Enhanced Security config is slightly thicker because it includes a smart card reader.
* See “legal disclosures” slide

19. List the key product features
Latitude 10 4
List the key product features
Windows 8
Windows 8 tablets bring better web, , and people integration via:
Immersive browsing (high resolution screen, full desktop sites, malware and phishing protection)
Adobe® Flash® and Java support (x86)
Windows® mail app and full Microsoft Outlook (x86)
Connects to social networks (Facebook, LinkedIn, Twitter)
Windows 8 Start Screen with Live Tiles… constantly updates automatically with information

20. List the key product features
Latitude 10 4
List the key product features
Right view
The full-size USB port offers a hassle-free connection with external storage and peripherals.
“Standard” and “Enhanced Security” configurations include a mini-HDMI port.
Essentials (available early 2013)
USB
Audio
10.5mm
Mini HDMI
USB
Audio
Standard
10.5mm
Mini HDMI
Enhanced Security (available early 2013)
USB
Audio
13.44mm

21. List the key product features
Latitude 10
List the key product features
Front view
Business-rugged, with:
Corning® Gorilla® Glass
Reinforced magnesium alloy frame
Natural interaction, with:
HD (1366 X 768) capacitive multi-touch display
Optional active† or passive†† stylus
Corning® Gorilla® Glass
HD display
† Available with “Standard” & “Enhanced Security” configurations
†† Available with “Essentials” configuration

22. List the key product features
Latitude 10 4
List the key product features
Rear view
Fingerprint reader†††
“Standard” and “Enhanced Security” configs include a swappable battery with choice of two battery sizes.
The “Essentials” configuration features a sealed battery.
Camera lens†
Enhanced Security (available early 2013)
Swappable battery††
Release latch††
Standard
† Included on all configs
†† “Standard” & “Enhanced Security” configs only
††† “Enhanced Security” config only
Essentials
(available early 2013)

23. List the key product features
Latitude 10 4
List the key product features
Bottom interface
Micro-USB charging port† is compatible with industry-standard auto/air adapters.
Dock connector
micro-USB
charge port†††
† “Standard” & “Enhanced Security” configurations only

24. List the key product features
Latitude 10 4
List the key product features
Left view
The left side of all three configurations include:
Volume control
Lock slot
Volume
control
Lock slot

25. List the key product features
Latitude 10 4
List the key product features
Top/right view
Full-size USB port
The top/right view of “Enhanced Security” config (shown here) contains a smart card reader.† This not included on the other configs.
Only the “Standard” and “Enhanced Security” configs have a mini-HDMI port.
Smart card reader††
Audio port
Array mics
mini-HDMI†
Screen rotate lock
SD card
Power
† “Standard” & “Enhanced Security” configurations only
†† “Enhanced Security” configuration only

26. Compare with existing Dell products
Latitude 10
Compare with existing Dell products 5
Positioning the Latitude 10 vs. XPS 10
XPS 10
Latitude 10
Latitude 10: Built for business
Best tablet for medium to large organizations looking for enhanced security, management, and durability
Windows RT
Mobile keyboard dock and bundled Microsoft® Office 15
All-day(+) battery life and sleek portable design
Built-in, out-of-the-box security/encryption and device drivers
Windows 8 supports legacy applications
Optional productivity dock for desktop-like productivity
Swappable battery† and choice of battery sizes (select configurations)
Enabled TPM 1.2† *, optional DDP|E†† *, and smart card + fingerprint reader††† (select configurations)
XPS 10: Designed for BYOD
The only tablet optimized for organizations enabling Bring-Your-Own-Device with sleek design and security features
Productivity
and security
† “Standard” & “Enhanced Security” configurations only
†† Optional on all configurations; available early 2013
††† “Enhanced Security” configuration only
* See legal disclosures slide

27. Compare with existing Dell products
Latitude 10
Compare with existing Dell products 5
Key improvements: Latitude 10 vs. Latitude ST
Latitude ST
Latitude 10
Benefits
Windows 7
Up to 6 hours* of battery life
Windows 8
Longer battery life on 2-cell
Fully experience Windows® 8 touch apps
Longer battery life, plus two swappable† battery options (select configurations)
Intel® Atom™ single-core
Intel® Atom™ dual-core
Dual-core Intel® Atom™ processor = improved performance, graphics, and battery life
Chemically-strengthened glass
Corning® Gorilla® Glass and mag-alloy frame
Thinner/lighter
Purposeful design made to last
Thinner and lighter, with more robust features
TPM
DDP|E (optional)
Enabled TPM 1.2† *
DDP|E* (optional)
SC/FP reader †
Enhanced security options†† for ultimate data protection (select configurations)
† “Enhanced Security” configuration only
†† “Enhanced Security” configuration; available early 2013
* See legal disclosures slide

28. Please note the important legal information to the right.
Latitude 10
Legal disclosures
Battery life
Based on testing using the Mobile Mark 2007 Productivity battery life benchmark test. For more information about this benchmark test, visit Test results should be used only to compare one product with another and are not a guarantee you will experience the same battery life. Battery life may be significantly less than the test results and varies depending on your product’s configuration, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time and use.
Hard drives
GB means 1 billion bytes and TB equals 1trillion bytes; actual capacity varies with preloaded material and operating environment and will be less.
Mobile broadband
Subject to wireless provider’s broadband subscription and coverage area; additional charges apply
Photography
Final product photos were not available when this content was published. Product imagery in this document is for illustrative and training purposes only.
Preliminary weight
Based on Dell lab testing. Weights vary depending on configuration and manufacturing variability.
Services
Availability and terms of Dell Services vary by region. For more information, visit
System memory and graphics
Significant system memory may be used to support graphics, depending on system memory size and other factors
Trusted Platform Module (TPM)
TPM is not available in all regions or on all configurations.
Wireless connectivity
Where wireless access is available. Additional access charges apply in some locations.
Please note the important legal information to the right.

29. Compare with existing Dell products
Latitude 10
Compare with existing Dell products 5
Review
The Latitude 10 offers these key advantages over the Latitude ST:
Longer battery life
Thinner, lighter, more durable design
Better performance with Intel® Atom™ dual-core processor
Swappable battery† on select configurations
Enhanced security features††
Latitude 10 is built for business:
XPS 10 is designed for BYOD:
Positioning the Latitude 10 vs. XPS 10
Enhanced security and manageability
Integration into legacy apps
Sleek, portable design with keyboard dock
Out-of-the-box security features
† “Standard” & “Enhanced Security” configurations
†† “Enhanced Security” configuration; available 2013

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31. Lesson review Why Dell developed Key selling points
Latitude 10
Lesson review
Why Dell developed
Enterprise-class security and management
Windows 8 experience
In-office and mobile productivity
Key selling points
Versatile configuration options and docking solution
Touch experience, swappable battery†, and convenient ports
Security features, integrated solutions, service and support
How it compares to the Latitude ST
Longer battery life and swappable battery†
Improved performance with dual-core processor
Enhanced security options††
Thinner, lighter, and more durable
Target customers
IT decision makers
Key product features
Configuration options to fit your needs, including:
Swappable battery† for all-day productivity
micro-USB charge port†
Enhanced security†† and management features
Full-size USB port for hassle-free connection with peripherals
Corning® Gorilla® Glass and magnesium alloy
Windows 8 touch experience
† “Standard” & “Enhanced Security” configs
†† “Enhanced Security” configuration

32. Revision history Latitude 10 product training Requestor Owner Date
Global Commercial Sales
Training & Development
Owner
Andressa Nozue
Date
October 2012
Changes
Information from AD# G
Reviewed by
Anna-Lee Muck (PG)
Lydia Cummings
Holly Waldren
Approved by