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A203IAE – Making Money Online

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1 A203IAE – Making Money Online
Dr Simon Hill

2 Evolution of E-Businesses
Timetable / Topics Title Introduction Evolution of E-Businesses PPC and E-Marketing The E-Business Model Operational Issues in E-Businesses Online Productivity and Payment E-Commerce Social Media The future of online trading Recap / Revision

3 Activity

4 History of the Internet
- First cable under the ocean between USA and Europe (completed 1866) Advanced Research Projects Agency Network (ARPANET) 1969 – ARPANET sends data between 4 Universities (l – o – g – i – n) 1973 – University College of London 1st Int. member of ARPANET (and first mobile phone launched) 1974 – Launch of the IP address and IP system 1976 – invented 1978 – First SPAM message sent by Gary Thuerk on May 3rd

5 The Internet How does it work then…

6 1982 – First use of :-( and :-) by Scott Fahlman 1984 – Launch of JANET (Joint Academic NETwork) in UK and the DNS arrives 1985 – Domain names are introduced: symbolics.com is first domain ever 1986 – Launch of News Groups combining local software with online content – First Virus / Worm used (no damage but 60,000 machine affected) 1989 – Creation of the WWW 1993 – First Web browser released “mosaic” – introducing HTML 1994 – Internet Magazine launches publishing list of 100 websites 1994 – First online payment transaction takes place and first online advert appears

7 Data Cables

8 History of the Internet
Jerry and David's Guide to the World Wide Web renamed Yahoo! & receives 100,000 visitors – Alta Vista launched (crawls sites for first time), Amazon.com and eBay Launched 1996 – Macromedia Flash 1.0 launched 1997 – RSS feeds launched allowing syndication of data to many devices and sites 1998 – Google launched adding ranking to search results and first PPC ads by goto.com 1999 – Napster born allowing peer to peer file transfer 2000 – The “dotcom” bust (and Google Adwords arrives) See:

9 2002 – Blackberry launched offering mobile – 47% UK connected or have access to the WWW 2004 – Kodak stop selling reloadable film cameras, Flikr is born 2004 – Facebook is born by Mark Zuckerberg at Harvard University 2005 – Skype is born and YouTube appears 2006 – Twitter arrives 2007 – iPlayer arrives in UK and the iPhone is born 2008 – Jack Sheng is first person to sell 1 million items on ebay

10 History of e-commerce 1979: Michael Aldrich invented online shopping 1981: Thomson Holidays, UK is first B2B online shopping 1982: Minitel was introduced in France by France Telecom and used for online ordering. 1984: Gateshead SIS/Tesco is first B2C online shopping 1985: Nissan UK sells cars and finance with credit checking to customers (dealer network) online. 1994: Pizza Hut offers online ordering on its Web page. The first online bank opens. Attempts to offer flower delivery and magazine subscriptions online. Adult materials also become commercially available. Netscape 1.0 is introduced in late 1994 SSL encryption that made transactions secure. See:

11 2002: eBay acquires PayPal for $1. 5 billion
2002: eBay acquires PayPal for $1.5 billion. Niche retail companies CSN Stores and NetShops are founded with the concept of selling products through several targeted domains, rather than a central portal. 2003: Amazon.com posts first yearly profit. 2007: Business.com acquired by R.H. Donnelley for $345 million. 2010: US eCommerce and Online Retail sales projected to reach $173 billion, an increase of 7 percent over 2009.

12 Web 1.0 Simple readable content Web 2.0 User interaction increased Web 3.0 User interaction with automated actions undertaken by applications

13 The Internet Giants History? Profits? Statistics?
eBay SkyScanner Amazon YouTube Facebook Twitter Yahoo Paypal Dropbox Uber Vimeo Snapchat Instagram Linkedin History? Profits? Statistics? How would you grow it?

14 What is E-Business? ?

15 Components of E-Business
Webmail Desktop Computing Laptops Tablet Computing Teleconferences Desktop Software Cloud Software Integrated services (stock management etc) API (Application Programming Interface) RSS (Really Simple Syndication) Peer-2-Peer file sharing Electronic Payment Processing Apps VoIP Servers (internal) Websites Intranet Cloud Storage Telesales Broadband Wireless Data Transmission Mobile Phones SMS / MMS GPS / Satellite Tracking

16 Browsers What browsers are available?
Why is it important to understand the difference between browsers? What are the differences? Which is the best? Which should an e-business focus on?

17 ?

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