1. Welcome

2. Social Networking in Ireland
84.2% of all Irish Internet users used social networks in December This is up 8.1% on December 2009 (Comscore)
The average Irish person spends 18 hours and 7 minutes online each month (Comscore)

3. Facebook in Ireland
77% of all Irish internet users use Facebook (Comscore)
That average Irish person spends 4hours 10 minutes on Facebook per month (Comscore)
1.75 million or 50% of the entire Irish population, over the age of 15 years, use Facebook.
175,000 new Irish users joined the site in the last six months.

4. Facebook in Ireland
90% of those aged 15 – 24 years use Facebook, and two thirds of those use it every day.
20% of those aged 55 – 64 years use Facebook, and 35% of those check their account daily.

5. Twitter in Ireland
245,000 people over the age of 15 have a Twitter account. That’s 7% of the total population. (Ipsos MRBI)
This figure remains static with little to no growth, however the numbers who check their Twitter account daily have risen considerably from 18% to 30%. (Ipsos MRBI)

6. LinkedIn Ireland
In August % of the entire Irish population were using LinkedIn. (Ipsos MRBI)
This figure increased to 9% of the Irish population by February 2011, pushing it ahead of Twitter in the number of users.  (Ipsos MRBI)
According to LinkedIn’s own figures there are almost 420,000 Irish accounts on the network.

7. Social Networking & Social Media Marketing
Traditional Marketing vs. Marketing Today
Social Media
Web Portfolio
Social Media Marketing / Conversation Marketing
Facebook

8. Traditional Marketing
(Outbound)

9. Marketing Today
(Inbound)

10. What is social media? Media created through social interaction.
Social media uses Internet technology to transform broadcast media monologues (one to many) into social media dialogues (many to many).
Transforming people from content consumers into content producers.

11. Citizen Journalism

12. Evolution of the Web into Social Media
Multi Web Presence Portfolio
Social Networking
Blogs
Customer Interaction
Text Ads
Single Web Presence
Banner Ads
E-commerce
Brochure Website
Time

13. Social Media Marketing / Conversation Marketing
Social media marketing programs
attract attention
generates online conversations
encourages readers to share it with their social networks.
The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

14. Definition of Social Media Marketing
Getting to know people through people you know
Getting to new customers through customers you know
Getting consumers to market your business for you.

15. Social Media Marketing / Conversation Marketing
Permission Based
Conversation Led
New customers hear about you from people they trust
Online word of mouth

17. Setting the Scene Over 600 million people on Facebook worldwide
1.9 million people on Facebook in Ireland
60% Female – 40% Male
1.3 million people log in every day
83% log in every week

18. “you would like people to your business”

24. News Feed – Top News vs. Most Recent
Top News = most interesting i.e. Items people are talking about most
Most Recent = everything in real time

26. A Personal Profile vs. A Business Page (‘Fan’ Page)
For people
For business
Approve friends
Don’t have to approve Fans (Likes)
Send messages to friends
Can only send updates to fans
No statistics
Statistics on age, gender, page views
FB could close page down
n/a
5000 friend limit
No limit for no. of fans
Set privacy
Public (like a website)
Can’t be customised
Can be customised
FREE

27. Setting up a Company Page
Go to
Click on Create Page

28. Choose a Group

29. Choose a Category
Example – Local Business
Enter Business Name
Fill in Address
Zip code can be 0000

31. Customise
200 pixels X
600 pixels
Landing Tab
520 pixels X
600 pixels

32. Customise contd. Search for Static HTML iframe tabs
Click ‘Add to Page’

36. Converse Post Updates Ask Questions Add Images Add Videos Add Links
Add Value

37. Points to note
Your wall posts appear in people’s news feed NOT on their page
People do not get a message to their Facebook Inbox or an
People see friends/companies that they interact more
Fans of your company are not automatically your friends
You need an account but fans cannot see your connected or profile
Facebook is changing constantly but unlikely to go away

38. Customising your Page Static HTML iframe tabs App Add to Page
Simply type a message
Use HTML to improve layout, appearance and add links
Set as landing page
Upload an image and use this code
<a href=“PUT YOUR WEBSITE ADDRESS HERE”> <img src=“PUT YOUR IMAGE ADDRESS HERE"> </a>

39. Points to Note Linking to your website – badge, Like button
You can import your blog to update Facebook Wall.
Vanity URL with 25 Fans – facebook.com/CompanyName
Connecting page to Twitter (
Use Events where possible
Use Surveys

40. Linking to your website – badge, Like button

41. Vanity URL – Facebook Business Page Address
You can only do this when you have 25 Likes.
Go to
Select your Page from the Page Name drop down menu
Enter your company name in ‘Enter desired username’ box e.g. McGuiresCottages - no spaces

42. Switch to use Facebook as a business page – Option 1

43. Switch to use Facebook as a business page – Option 2

44. When logged in as a Business Page
Your Business Page can Like other Business Pages
All your comments will be from your Business Page
Choose Top 5 Pages you Like

45. Consider an ad campaign..
Design a creative slogan with image
Choose target audience e.g. Age, Gender, Location, Marital Status
Choose budget and duration
Ads are seen for free, company only charged when ad clicked
Set up second ad campaign with different criteria
Monitor and adjust
Click Through Rate (CTR%) = 0.04%

46. “give people a reason to assist with your marketing”

47. Q & A
Open Forum