2. PITCH DECK SKELETON PRESENTATION

3. About this presentation
The skeleton presentation consists the outline of all the key slides required by the task. Please feel free to add more content to this presentation but kindly adhere to basic requirements and presentation size.

4. State your Business/Service Product/Platform name clearly
Mention your Company’s name only if required.
State a tagline ONLY if you really know what your business is about, or it’s an existing, established tagline

5. What is the problem you are addressing?
Clearly state the need or the pain that you have identified.

6. What is the problem you are addressing?
Clearly state the need or the pain that you have identified.

7. Your Insight/s to Solve the Problem
Powerfully & crisply explain how you have thought through a solution of this big pain- point that you have discovered.
This will probably be the most important slide. The problem identified and solution found should be ‘business worthy’ enough to proceed from here on.

8. Visual Reference
At this stage, it would be great if you show the PROBLEM and the SOLUTION visually.
If your Startup is a website/app – set up a live link so that you can present it directly if required.
Investors like to SEE the solution just as much as they can imagine it.
This also sets the stage to prove that you have a prototype built out already!

9. Your Business Proposition
Describe crisply at a high level, what is your business proposition?
What will you offer, to whom, why, for what and the benefits of doing so for you.

10. How does your business work?
In simple language, explain the PROCESS of executing your business. Use a flow chart, a logical sequence of screens or a live example

11. The Market Size and Potential
What is the market opportunity? How LARGE is the market for your solution?!
Describe your vision of the long term market. How and why your solution will remain relevant (and grow) in the next 3-5 years? (Simply said, your concept should be forward looking – not backward thinking.)

12. Competition Mapping
Explain boldly, without fear, who is your competition, what they do, how ahead or near are they to you, who has funded them, has there been any acquisitions in this space?
Clearly state how different you are from the competition.

13. Go to the Market Plan
How will you go to market? What will be your strategy? Who will you go to and how?

14. What is your core strategy?
Without hocus pocus and fancy ‘strategy’ charts, just explain the ‘No brainer’ reason why your business will succeed!
The investor reading this slide should say, “Oh yeah, this makes so much sense!”

15. Financial Modeling
It’s important to discuss HOW to think of revenue MODELING – NOT ‘HOW MUCH’ revenue you will make here.
The investor needs to understand that you get the MODEL right – then assume scale will apply itself.
Having said this have a clear understanding of how large your business can ever become in revenue topline etc (It’s a fav VC question, “How large can this become?”)

16. What are you looking for?
Since it’s usually the money – simply state it! And be clear in your pitch

17. Cash Flows
Dimension the COST of doing business that you want to build here.
Take an month window and detail the COSTS (capex and P&L) here (not revenues) – to demonstrate what will it take to BUILD the business.
Please factor-in some survival salaries for yourself and your partners in this slide.

18. Revenues and Scale
If you have a clear vision, try and tabulate a SIMPLE table to understand Revenue projection.
Please exclude silly calculations like ‘depreciation’ etc – it immediately sends a wrong signal to an investor - that this is a silly academic exercise.

19. Threats/Deaths/Weaknesses
Can you be bold in detailing what could kill your business? What is your darkest nightmare that could come true? What are your weaknesses?
It reassures the investor that you have thought with pessimism as much as with optimism and also saves him/her the time and energy from finding loopholes/pitfalls.

20. Outcome and Exit Strategy
What do you expect your business to become?
I would like to hear realistic ideas of WHO will buy your business and why (if it’s an acquisition etc.).
If you think this is IPO stuff, then prove the companies in your industry who have listed (if any?)

21. The Founders and Team
Present this last. Although some decks present this first to establish credibility
The reason I keep this last, is that in the first few minutes itself, the entrepreneurs and investors discuss what each of them have been up to/done in the past.
Please keep the points interesting and relevant. No one wants to read your bio-data here!

22. Did you have these Questions in mind?
Mention some mock ‘questions’ that may further explain the pitch better.
Use this slide to interact with your investors and ensure removal of any doubt.

23. GUIDELINES
Make this presentation content heavy but use smart arts, images etc. instead of boring texts.
Do not exceed 12 slides.
You will be judged on your creativity, Presentation and Content.
Please adhere to the submission deadlines. No extensions will be provided for this task.