1. The Board Buy-in: Presenting the sustainability business case to the board
Gareth Kane
Terra Infirma Ltd

2. Who is Gareth?

3. Sustainability Maturity Model
Compliance
Lip Service
One or two projects
Greenwash
No strategy
No staff buy-in
Bundle of Projects
Lots of projects
Limited/ad-hoc resourcing
Driven by enthusiasts
Limited staff buy-in
Management System
Environmental management system in place
Responsibility defined and resources provided
Short term targets and projects
Activity in a silo
Full Integration
Clear commitment and leadership
Strategy in place
Long term goals
All systems and operations aligned to strategy
Total buy-in

4. Understanding the Business Case…
…as it applies to your business

5. Staff Recruitment & Retention
The Business Case
New Markets
Winning Business
Staff Recruitment & Retention
Cost Savings &
Asset Value
Compliance

6. Reference: Carbon Reduction Strategy for England, NHS SDU, Jan 2009

7. Carbon Footprint - NHS England

8. Marks & Spencer

9. Case Study: EAE Ltd

10. Conclusion #1: ‘Go green, save money’ is for amateurs – the big opportunity is winning more business

11. New & Emerging Markets

12. Low Carbon Economy Technology Supply Chain Services Vehicles
Renewables
Buildings
Consumer Goods
Telecoms
Digital Goods
Supply Chain
Components
Software
Fuels
Materials
Processes
Services
Design
Marketing
Installation
Maintenance
Repair
Training
Legal
Financial
Disposal

13. Conclusion #2: The Low Carbon Economy is a very broad church – plenty of room for all?

14. Doing It Properly
Walk the walk!

15. We commit to… We will… We have… ✔

16. Targets: Incremental
Time

17. Targets: Stretch
Time

18. Case Study: Diageo

19. P&G: Ariel Excel Gel

20. Dealing With Resistance

21. Green Jujitsu

22. Use of Language Green Language Jujitsu Language Green Save the world
Climate change
CSR
Responsibility
Doing the right thing
Cost pressures
Risk
Future proofing
Legislation
Brand protection
Competitive advantage
Market demands
Efficiency

23. The power of questions?

24. Conclusions
Sustainability is fast becoming a key source of competitive advantage
or disadvantage for laggards
“Go green save money” is for amateurs
New markets opening up
Lip service no longer enough
must address the big issues
Use “green jujitsu” techniques to overcome resistance

25. For free resources: www. terrainfirma. co
For free resources: and click on: “Gareth’s Blog” and/or “Free Resources”
Gareth Kane
Terra Infirma Ltd