1. Positioning Statements
for Market Research

2. There are a lot of diet plans out there, and you’ve probably tried a number of these oversold, under delivering diets. Maybe you’ve even had some short-term success, but odds are they couldn’t really help you maintain that weight loss. When you get tired of those diet plans, it’s “Time to Go with the Professionals.”
Based on 30 years of professional experience, Program X is a weight management program that has been tested in a clinic-based environment where it is administered by doctors and healthcare professionals. That empowering and transforming “pro level” efficiency and “decision-free” weight management is now available to everyone.
Over 40 clinical studies on this have produced results not seen elsewhere. 60% of patients achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks! Our unique combination of a healthy diet, exercise, coaching, support and accountability achieves the kind of professional results that prove to be most durable over the long- term.

3. How do you deal with eating healthy food while enjoying events where empty calories are the norm and regular exercise is the first thing to go off a schedule that’s already way too full? Over the last 30 years, Program X has helped people learn how to live a full life while eating low-calorie foods and exercising regularly.  
Decades of research show that Program X offers the precise kind of coaching, support and accountability that lead to weight management success, even for the busiest, most chaotic lifestyles. Our expertise lets us fine-tune your program to work with your lifestyle. In the process, this support helps you change your behavior—AND changing behavior is at the very core of “breaking the cycle” and finally achieving long- term weight loss.
Get real. On average with Program X, 60% of patients achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks! You’ll be pleasantly surprised at how losing just 10% of your weight can make a very real difference in your world.

4. If diets work, why are there thousands of them and millions of people who have failed at them? Program X isn’t a diet. It’s a clinic- based weight management program that has created an innovative way to expand beyond the clinic so it can now be available to everyone. Program X works by “rewiring” old behaviors into the success behaviors you desire. It utilizes compassionate coaching to help train your brain (and your body) so you think, feel and behave positively towards diet, exercise and goal-tracking. By providing you with this proven, structured weight management system AND the support and feedback you need to stay with it, Program X helps you lose weight quickly, safely and long-term. 60% of people achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks! With 30 years of expertise and over 40 clinical studies, Program X can help you say “goodbye” to diets and say “hello” to serious weight management that’s seriously effective long-term.

5. For some people, it’s not just about being able to fit into a certain outfit or look better for an event. It’s about achieving measurably better health. Small goals such as being able to climb the stairs without being out of breath. Big goals such as being able to enjoy watching your children grow up. Measurable goals such as controlling blood pressure, diabetes and cholesterol—often to the point of discontinuing some medications.
Program X is a popular extension of a clinic-based program that has proven for over 30 years to help even the most diet-resistant people get much more control over their weight/health. In fact, 60% of participants achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks! Program X is a behavior-modifying approach to greater health that is too important to be limited to clinics. That’s why we’re now making this degree of control over weight/health available to everyone.
With Program X, you not only lose weight quickly and safely, but you learn to keep it off. Imagine how much healthier and vibrant you would be if you could truly learn to live a lifestyle where a healthy diet, exercise and accountability were solid, dependable, part of your everyday life.

6. You’re successful in so many areas of your life, but why is it that you continually fail at keeping weight off? Did you ever stop and think… Maybe it’s not my fault? Maybe I should stop blaming myself and look at the world around me. Most work now involves spending long hours siting at desks in front of computer screens or sitting in meetings. Most of our meal options include restaurants, prepared foods or take-out food where portion sizes and calories have increased and nutritional value has gone down. We live in an “obesogenic” environment. Should it be a surprise that 70% of Americans are now overweight or obese?
With Program X, you don’t have to go it alone. Empathetic and understanding coaching and knowledgeable support helps you to “rewire” your behavior so you actually learn to enjoy living a lifestyle based around nutrition-rich foods, regular exercise and goal tracking.
Program X is based on 30 years of in-clinic weight management experience. We’ve learned what works for people day-in, day-out. 60% of participants achieve 10% or greater weight loss (23lbs.) just within the first 12 weeks. We can’t promise you’ll never get off track, but we can promise you’ll learn how to get right back on your path to greater health.

7. Have you ever had the thoughts like, “I’m just naturally a fat person
Have you ever had the thoughts like, “I’m just naturally a fat person. It’s just how I am. I should just learn to accept that about myself.” We understand those thoughts. We see it a lot. AND we respectfully but strongly disagree with them. At Program X, we’ve helped so many people who had those misguided notions about themselves to break through to the person they really are. Some of our coaches and counselors were once in that place themselves. But now they understand how to help you “rewire” those self-defeating thoughts and behaviors, and transform them in to ongoing, successful beliefs about eating healthy, exercising regularly and tracking to long-term weight management goals. If you’re in that self-defeating cycle of “I’m fat, and that’s that,” then yes, you may continue to be correct if you don’t change it. But remember, Program X is rooted in three decades of helping people “rewire” their thoughts, feelings and actions to far more successful ones. In fact, on average, 60% of participants achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks!

8. Back-Up Positioning Statements

9. You’re tired of having two sets of different size clothes
You’re tired of having two sets of different size clothes. And you absolutely know which set you want to get rid of. But you’re afraid, because you’ve been through this cycle before. (Maybe a number of times.) Program X can teach you to “Say No to the Yo-Yo.” Program X will help you finally learn how to manage your hunger with low-calorie foods, daily exercise and goal-tracking based on the support, feedback, tips and tools from your coaches. With this proven, long-term approach, you can start thinking about where you’re going to donate your ‟other” wardrobe, since you probably won’t be needing it in the long run. We understand how motivating losing weight quickly can be. On average, 60% of participants achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks! We also teach you ‟how to keep going once you start plateauing.” By giving you the tools you need, you start to incorporate into your daily life all the elements of weight management that are known to work long-term.

10. If you’ve ever felt like you’re in a lonely, head-to-head battle with your weight, maybe what you need is an empowering coach who’s on your side. Someone who will champion you through the inevitable struggles of losing weight and keeping it off long-term. No one has a better understanding of what you’re going through than the coaches and counselors at Program X. They give you the kind of support (in-clinic, at home or by phone) it will take to help you move through that stuck place to where you want to be. Our research shows a direct correlation between the amount of support provided and the amount of weight you lose. You no longer have to “go it alone.” 60% of patients achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks! (Of course, more time on the program results in more weight loss.) Now available to everyone via the phone and online, Program X was born out of a clinic-based weight management program where caring professionals help make the proven elements of weight management a powerful and natural part of your everyday life.

11. If you’re a veteran dieter, it’s time someone was direct with you
If you’re a veteran dieter, it’s time someone was direct with you. Losing weight and keeping it off isn’t always going to be easy, but that doesn’t mean it can’t be simple. Program X is designed to be so simple, weight management becomes almost second nature. For real long-term weight loss, isn’t that what you really want? Program X takes the guesswork out of weight loss. Expert coaching and empowering support help you fine-tune the amount of low- calorie foods you eat and the amount of daily exercise you get, based on goal-tracking. For 30 years, in clinics across America, this behavior- modifying support has been successful for some of the most diet- weary among us. Program X is finally available to everyone, everywhere. Now get the support you need from the convenience of your home, your office or simply your smartphone—no clinic necessary. With Program X, 60% of people achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks! Why complicate things? Simplicity and precision are the proven keys to long-term durable weight loss.

12. You’ve probably experienced that moment where you’re eating something that you know isn’t good for you, but you continue eating it anyway. Or that portion of time when you know that going out for a walk would be the best thing to do, but after an exhausting and stress-filled day, you just want to relax in front of the TV. Could it be that you are living in a world that is out of control all around you? A world where you’re constantly tempted by high-fat, bad-carb, low-nutrition food and where most jobs involve sitting for hours on end?
With Program X, you can finally learn to control yourself, even if you can’t control the tasty temptations around you. Coaching and support can help you modify your attitude and your behavior so you actually learn to live a lifestyle based on healthy foods, regular exercise and goal-tracking. It’s not that you won’t ever get off track, but you will learn to get back on track and stay on track like never before.
Program X has been helping people learn to be more in control for over 30 years. That’s why 60% of participants achieve 10% or greater weight loss on average, losing 23 lbs. within the first 12 weeks. If you’re tired of hearing people say “it’s all in your mind,” then that’s the place to learn to control what goes on inside of you, even if you can’t control what goes on outside of you.