1. Health & Wellness Organization: The Diet Center
ASSIGNMENT 2 PHED 1112: Physical Education, Section 201

2. Outline: Introduction Nature of the Business Health and Wellness
Marketing Strategy of the Business
Success Rate of the Business
Conclusion

3. Introduction
Their Mission…
No Excuses!

4. Nature of their Business
Founded in Lebanon in 1990
The first weight loss center in the Middle East
We visited the branch in Fuad Center, Al Khobar
They target obese youth

5. Nature of their Business
Nutritional consultants set diet and health plans
Boot Camp
Guarantee weight loss in 4 weeks
They spread healthy lifestyle principles through education and awareness

6. Health & Wellness
Personalized programs teach how to make healthier meal choices
Most popular program that Diet Center offers is called “Exclusively You”
Diet Center offers readymade meals, healthy snacks and food supplements
The client must first have a medical checkup before starting the program.

7. Health & Wellness
Their menu offers great tasting food throughout their shops, and fine dining restaurants and cafes including outside catering.

8. Health & Wellness Other programs are: NDC Full Nutrition Program
The Easy Diet Program
Flexible Diet
Healthy Start
Executive Meal Program
Bariatric Program

9. Bonus Customer Service
Diet Center App

10. Marketing Strategy of the Business
Social network:
Facebook:
Print Media: Brochures
Annual campaign

11. Diet Center’s Actual Market:
Males and females
All ages
Lose weight and live healthy

12. Success Rate of the Business
What are the health benefits?
Diabetes
High blood pressure
Better breathing
Sleep apnea
Chance of survival

13. The Diet Center’s Motto:
Conclusion
The Diet Center’s Motto:
“help people in achieving their ideal weight by healthy ways and under proper guidance of educated consultants.”

14. Conclusion Prepare low calorie food
Provide ready-made meals and snacks
Tailored diet programs