2. KEY TAKEAWAYS KEY TAKEAWAYS
Multi-tiered program catering to affluent influencers with an affinity for grooming, style, and music
First-ever CraveOnline “Valentine’s Day” singles bash
Custom sponsorships/alignment with lifestyle and music editorial content
Top notch music event coverage with unparalleled access (SxSW or WMC)
Sampling opportunities to maximize awareness for Nivea Men’s brand amongst music event attendees
Social Integrations
Creative and interactive social experiences
Social Media promotion across CraveOnline and affiliate sites
KEY TAKEAWAYS
Syndication & Distribution
Creative solutions syndicated and distributed throughout key CraveOnline sites
High impact executions to create awareness for Nivea Men’s brand
Award-winning creative
Promotion & Awareness
Monitors at event allow users to share their augmented reality experience on Facebook and Twitter
Promotion across CraveOnline Facebook and Twitter pages
Homepage call-outs across key sites
Multi-platform reach

3. PROGRAM OVERVIEW
PROGRAM OVERVIEW
Educate Nivea Men’s core audience to sample and adopt a new skin care regimen, further establishing that shaving isn’t all there is to keep their skin healthy.
**ADD TITLE IN BLACK HEADER: “PERFORMANCE”

4. THE ALL NEW CRAVEONLINE
Expanded reach!
Content organized in a more user- friendly, navigable way
Beefed up content from respected and renown editorial contributors
New IAB friendly ad opportunities such as super billboards that are HTML5 ready
Enhanced video offering with professional content, branded entertainment and original programming tied with partnerships through ICM Talent
More Pre-roll opportunities

5. THE POWER OF BLUE DESTINATION
CUSTOM DESTINATION
THE POWER OF BLUE DESTINATION
Before that jaw line of yours can be brooding and rugged, you need a little Nivea Men skin care products to get that sexiness to its fullest potential. We’re giving users grooming challenges, guides to style and more!
THE GROOMING CHALLENGE HOT SPOT CALENDAR
Interactive hot spot calendar giving guys grooming challenges
Month challenge for our Mr. Down to Earth
CUSTOM EDITORIAL SERIES AND EVENT COVERAGE
Our editorial team covers CraveOnline’s Valentine Day bash + chosen music event (SXSW or WMC)
Guide to grooming
Relive App – photos and images from event
Custom Twitter hash tags (#bluepower) and encourage users to use these hashtags when tweeting

6. THE GROOMING CHALLENGE HOT SPOT CALENDAR
CRAVE “FASHION”
THE GROOMING CHALLENGE HOT SPOT CALENDAR
Custom and interactive hub featured within CraveOnline’s Life and Style section
Our editorial team and Mr. Down to Earth (aka a suave, ladies man that has his grooming style on point and exudes charisma from every pore) take on these daily challenges.
Each day reveals a blurb, grooming guide advice and suggestions/short video “challenges”.
Social share (via FB tools) allowing the users to virally seed out engagement
Fully branded environment with roadblocks and syndication units
Hub promoted via drop down sponsored nav

7. CRAVEONLINE’S “SEXY SINGLES VALENTINE’S DAY BASH”
CRAVE “FASHION”
CRAVEONLINE’S “SEXY SINGLES VALENTINE’S DAY BASH”
Valentine’s Day sexy and smooth singles bash hosted at one of LA’s hottest, upscale lounges (or swanky hotel venue such as The Standard or The W)
Performance from known musician or popular band
Attractive and fashionably dressed female models distributing branded merchandise and alcohol beverages
Fashion show partnering with one of LA’s top/rising fashion designers (or possibly partnering with a celeb with a clothing line or boutique in LA)
Fashions modeled to be tasteful, elegant, evening wear and high class style

8. CRAVEONLINE’S “SEXY SINGLES VALENTINE’S DAY BASH” (CONTD)
CRAVE “FASHION”
CRAVEONLINE’S “SEXY SINGLES VALENTINE’S DAY BASH” (CONTD)
Client sponsorship opportunities to include the following:
On-site “Nivea Men’s The Power of Blue” blue carpet ushering in attendees and guests into the event
“The Power of Blue” Grooming Station sponsored by “Nivea Men”
Fully branded client environment
Monitors allow users to upload their face. Through the use of a filter, they’ll be able to add on damaging effects to their face caused by UV rays and age
Monitor shows users the aftermath of using Nivea Men and how suave they could look by using the products (FB share tools included)
Sexy ladies at booth passing out swag featuring Nivea Men’s products

9. RELIVE APP Mobile App Web CRAVE “FASHION”
CraveOnline invites you to “relive” your Music Event Experience!
Our Music event coverage (SXSW or WMC) will tie-in the mobile app, Relive, allowing users to share photos and memories
Attendees of the music event will be urged to use the mobile app to share their photos
Relive photo event link/gallery will be promoted via co-brands driving to our event coverage hub
All images will be shared on a custom CraveOnline live link
Mobile App
Web

10. HIGH IMPACT CREATIVE SOLUTIONS
DUD TO STUD COMPLEX OVERLAY
User has the ability to clean up a guy’s sun beaten face with Nivea Men’s skin care products.
By clicking and running their mouse over the face, it’ll erase the signs of aging, revealing a suave, sexy and absolute ladies man
Fully branded environment with custom experience
Includes client trailer with video player + buy now buttons and social click outs

11. INgage UNIT BRANDED CANVAS SYNDICATION & DISTRIBUTION
CraveOnline will utilize various interactive products to distribute and syndicate custom content throughout our portfolio of sites.
INgage UNIT
BRANDED CANVAS
Unit mirrors the look of the site it’s running on
Integrate within content that thematically fits highlighting the “Ultimate Influencers”
Complete social experience
Aggregation of editorial content from multiple sites and hub
Store locator and coupon download
:15 sec snack video featured in 300x250
Single and multi-video capabilities
Fully branded environment
HTML 5 Ready
Social Click Outs

12. +5MM +1MM +15MM PROMOTION & AWARENESS
Custom hub will feature Facebook share tools
Homepage presence and exposure across multiple sites
Facebook and Twitter shout-outs on key CraveOnline sites
Navigation bar inclusion on CraveOnline
Co-branded promotional units across CraveOnline properties
Cross-platform reach and promotion

13. SWIPER GALLERY SWIPER GALLERY DEMO SWIPER GALLERY
User sees a picture of a guy’s face with accentuated UV skin damage
Prompt above image drives user to “Rub finger over face to Reveal the Power of Blue”
As the user rubs his finger over the image, the signs of aging/UV damage are erased revealing to the user the true “Power of Blue” in Nivea Men’s skin care products
Fully branded environment
ADDITIONAL CREATIVE SOLUTIONS:
Mobile Animated Banner
Mobile Overlay
Mobile Countdown Clock
Mobile Anchor/Adhesion Unit
DEMO

14. The premium male lifestyle publisher
CRAVEONLINE’S MALE OFFERING
The premium male lifestyle publisher
Premium OWNED & OPERATED websites

15. 64% more time watching video than our competition
CRAVEONLINE AUDIENCE
ENGAGEMENT & CONSUMPTION
28.5M
698M
UNIQUE VISITORS
PAGE VIEWS
30% more pages
than our competition
65%
27+
MALE 18-34
PAGES TURNED
64% more time watching video than our competition
16.5+
12+
MINUTES SPENT
VIDEOS WATCHED
Source: comScore, Q3 2012

16. 9x AUDIENCE HABITS AND CONSUMPTION 607 530 573 536 430 449
CRAVEONLINE AUDIENCE
AUDIENCE HABITS AND CONSUMPTION
607
530
Consider themselves trendsetters in fashion
Spender rather than saver
573
536 9x
Constantly engages in physical activity
Spend $100+ on grooming
430
449
Frequently advises friends on fashion
Consider themselves fashion conscious
Source: comScore, Q3 2012

17. CRAVEONLINE’S MALE SITES OFFER THE HIGHEST REACH
COMPETITIVE COMPARISON
CRAVEONLINE’S MALE SITES OFFER THE HIGHEST REACH
**ADD TITLE IN BLACK HEADER: “THE PROGRAM”
23M
17M
13M
10M 3M
Source: comScore, Q3 2012

18. AWARD WINNING CREATIVE ACHIEVEMENTS
APPENDIX
AWARD WINNING CREATIVE
ACHIEVEMENTS
Best creative
Best in-banner video
Best video sponsorship
Cross video offline to online campaign
Best use of display advertising
TRANSFORMERS
RESIDENT EVIL
EA MMA

19. David Amdur Account Executive (646) 461.9060 x2408