1. Epson WorkForce Pro
Lineup

2. Workforce Pro in one sentence:
50 % lower running cost +
80 % energy saving =
100 % Workforce Pro

3. Laser-like design, performance and reliabilty with up to 50 % lower running cost1 EPSON WORKFORCE PRO WP-4000/4500 SERIES White edition 2

4. Laser-like design, performance and reliabilty with up to 50 % lower running cost1 EPSON WORKFORCE PRO WP-4000/4500 SERIES black edition

5. WorkForce Pro Product concept
SF and multifunction (depending on the country)
Laser speed for half the cost*
Quick 1st page
L, XL und XXL* cartridges with up to pages
Up to 80 % energy saving versus conventional laser printers
Network and Duplex as standard
Duplex-Scan (4-in-1 models)
GDI und PDL Varianten
WLAN (black models only)
* Actual cost saving is depending on the individual set of products compared
** XXL cartridges for white models only

6. Target group (actual strategy may vary on country and market)
Sales channel (primary)
Retail, tactical
Retail, business mail order
Business reseller
IT reseller, system house, copy dealer
End user (primary)
Small Office / Office at home
SME, workgroup
Sales sensitivity
Hardware Street price
TCO
Purchase decision
Price/visibility
Quick sales approach
Value for business customers
Sales argumentation (demo, presentation)
Competitor (primary)
HP OJ Pro Series
Colour laser (SFP & MFP)
Sales arguments (primary)
Black (office) design, WLAN,
Duplex, quick 1st page
Designed for the office and business specs:
Up to 50 % lower running cost and 80 % lower energy cost. LAN, Duplex print & scan, (PCL6, PS3), Speed & quick 1st page (no warm up)
Confidential – not for external use

7. EPSON OFFICE PRINTER: LINEUP WORKFORCE PRO*
WP-4515 DN (3-in-1)
A4 26/24 ppm
Print, Copy, Scan
Duplex
LAN
L, XL, XXL (3.400)
WP-4525 DNF (4-in-1)
Print, Copy, Scan, Fax
L, XL, XXL
WP-4535 DWF (4-in-1)
LAN, WLAN
L, XL (2.400)
WP-4545 DTWF (4-in-1)
Touch panel
2ter Papierschacht
L, XL
WP-4595 DNF (4-in-1)
PCL, PostScript
WP-4015 DN
A4 26/24 ppm (16/11 IPM)
Print
Duplex
LAN
L, XL, XXL
WP-4025 DW
A4 26/24 ppm
WLAN + LAN
L, XL
WP-4095 DN
PCL, PostScript
B-310N
A4 33/11 ppm
PCL (3)
SC (L), HC (XL), (3.400)
B-510DN
SC (L), HC (XL), Extra-HC (XXL) (8.000)
Models:
WP-4000 Series (single function, A4, colour):
WP-4015 DN (duplex and network as standard)
WP-4025 DW (duplex, network and Wi-Fi as standard)
WP-4095 DN (PDL, duplex and network as standard)
WP-4500 Series (all-in-one, A4, colour):
WP-4515 DN (duplex and network as standard)
WP-4525 DNF (duplex, network and fax as standard)
WP-4535 DWF (duplex, network, Wi-Fi and fax as standard)
WP-4545 DTWF (duplex, network, Wi-Fi, fax, touch panel and additional paper tray as standard)
WP-4595 DNF (PDL, duplex, network and fax as standard)
Lineup varies in countries

8. Workfore Pro vs. competition
Epson Workforce Pro versus laser:
Quick first page
Low TCO due to lower CPP and up to 80% energy saving
Less consumables
Epson Workforce versus normal office inkjet:
Faster in simplex and duplex printing
Higher ink capacity, lower cpp
„Designed for Business“

9. Some considerations We have to fight against pre-requisits:
Millions of marketing dollars have been spent on explaining customers that ink is expensive and not suitable for the office.
Inkjet printers cannot cope with the requirements in the office:
Paper management
1st class (b/w) print quality
Reliability
Tenders are typically designed for laser printers
Key to counter this will be to demonstrate and explain our WFP as well as to influence tender specs at an early stage.

10. Thank you for your attention