1. Enhancing documents with appropriate typography choices
Making Type Choices
Enhancing documents with appropriate typography choices

2. Typography Typography describes the appearance of type on a page
Includes the style and size of a font
Includes attributes and spacing

3. Fonts
Three basic categories of fonts
Serif
Sans serif
Fancy

4. Serif
Serif fonts have small feet, or serifs, attached to letters
SERIF

5. Arial Sans Serif Do not have serifs or feet
A common sans serif font is Arial
Arial

6. Fancy Fonts
May or may not have serifs, but they are ornate or specialized
Use for headings or special purposes
Fancy

7. Use larger type fonts for headings and titles
Sizing
Use larger type fonts for headings and titles
Use smaller type for subheadings
Use the smallest type for the body of the text

10. Organizing Your Text
Keep in mind that fonts serve to organize text. Too many font styles, sizes and attributes clutter a page and may confuse your reader. No more than three changes in font type should occur on a single page.

11. Organizing Your Text
Keep in mind that fonts serve to organize text. Too many font styles, sizes and attributes clutter a page and may confuse your reader. No more than three changes in font type should occur on a single page

12. Attributes Typographical features such as bold, italic and underline
small caps, shadow and color
Format -> Font
Reverse Type
Uses white text on a dark background
Format -> Borders and Shading -> Shading

13. Spacing The spacing between letters is called kerning
Useful if you need to reduce slightly the width of a line of text so it all fits
Can be used to create a more open appearance to your text
Format -> Font-> Character Spacing

14. Spacing
In desktop publishing, the convention is to use a single space after terminal punctuation
Period or question mark
Leading- the vertical space between lines of body copy
Single, double or 1.5
Format -> Paragraph -> indents and spacing

15. Bullets They add emphasis to a list Bullets can be large dots
Can draw the eye to a list, adding impact
Bullets can be graphical

16. A larger, enhanced first letter of a paragraph
Drop Caps
A larger, enhanced first letter of a paragraph
Indicate the beginning of a new paragraph
Generally used only in the first paragraph of a document.

17. Special Characters
Mathematical symbols, copyright and trademark symbols, fancy bullets, and arrows.
Steps:
1. Insert->symbol

18. Categories of Special Characters
Dingbat
Symbol that is inserted as text but is actually a graphic.
Same as wingdings, symbols and so on 

19. Categories of Special Characters
Diacritical Markings
Indicate how words are pronounced
Letters with symbols attached are found in the symbols font
Résumé

20. Categories of Special Characters
Trademark ™
Registered Trademark ®
Copyright ©
Makes your work look more professional

21. Categories of Special Characters
Smart Quotes “ “
Inserted in word processing programs
Use straight quotes to indicate inches and seconds

22. Font Practice
Practice Identifying Fonts