1. 2016 popcorn kickoff

2. The How & the why
Tonight we are going to show you how to sell popcorn and why it is matters

3. Why is our Unit selling popcorn?

4. Popcorn = program

5. program costs money
We have to raise the money needed to fund our scouting program

6. Our unit’S program
parents: what’s in it for you!

7. Handout
Our upcoming program and the costs

8. why your son should participate in popcorn sales
He learns to “earn his own way”
Quality program for the entire unit
No out-of-pocket expense for parents!

9. unit goal per-scout goal
$12,000
$550
hit this – then your son’s scouting is free for the year!

11. How are we going to sell popcorn?
A few things to ensure selling success…

12. Scout salesmanship We have to take the proper approach
Let’s role-play!

13. Scout salesmanship
Do not say “do you want to buy some popcorn ?” right at the start
That gives the customer an easy way to say “no !”

14. Scout salesmanship Instead, try this approach….
Hi ! My name is ________ .
We’re trying to fund our way to camp by selling popcorn .
Will you help me ?

15. How = where to sell Store front – show n sell
Door-to-door in your neighborhood
Parents’ office / workplace
Businesses in your area
Online at

16. Who likes prizes ? Council-sponsored prize program
Goal-based extra incentives
Additional unit incentives
Trail’s end scholarship

17. Nuts & bolts of our sale Campaign Dates Commissions
Turn in orders and product pick up

18. Who’s up for some fun ?

19. Have fun & good luck this fall !
Stick around for “behind the scenes” to make your unit’s 2016 popcorn sale a success !

20. To be successful , tie the popcorn sale directly to your scouting program
Do the “ideal year of scouting”

21. The ideal year of scouting approach
4. COMMUNICATE
1. PLAN
5. TRAIN
2. BUDGET
6. DELIVER
3. GOAL SET

22. The ideal year of scouting : PLANNING
GET WITH UNIT LEADERSHIP
DETERMINE THE UPCOMING PROGRAM
FEEDBACK FROM SCOUTS & FAMILIES IS SUGGESTED

23. The ideal year of scouting : BUDGETING
ASSIGN A COST TO EACH ACTIVITY
ADVANCEMENTS, UNIFORMS, ETC. CAN BE INCLUDED
YOU CAN BUDGET FOR LEADER EXPENSES AS WELL
ADD IT UP AND MULTIPLY FOR EVERY SCOUT IN THE UNIT
NOW YOU KNOW THE COST OF THE ENTIRE UPCOMING PROGRAM

24. The ideal year of scouting : GOAL SETTING

25. The ideal year of scouting : COMMUNCIATE
PRIMARY COMMUNICATION WILL TAKE PLACE AT THE KICKOFF
KICKOFF IS FIRST EXPOSURE TO POPCORN FOR MANY SCOUTS & THEIR FAMILES
KICKOFF SHOULD BE A SEPARATE EVENT THAT IS FUN & INFORMATIVE !

26. The ideal year of scouting : COMMUNCIATE
Illustrate to parents & scouts the how and the why
Parents must understand “ what’s in it for me “
Scouts must be trained how to properly sell

27. The ideal year of scouting : TRAINING YOUR SALES FORCE
The hardest sale to make is the 1st one !
Have the scouts “make their 1st sale“ by role playing with their unit leader during the kickoff
This is essential to their selling success
Make sure this takes place at the kickoff

28. The ideal year of scouting : TRAINING YOUR SALES FORCE
hi ! My name is ______ .
I’m a cub/boy scout in pack/troop __ .
We’re selling trail’s end gourmet popcorn to go to ___ .
Will you help us get there ?
Great salesmen aren’t born –they’re made !

29. The ideal year of scouting : DELIVER THE PROGRAM
Keep the campaign in front of the parents & scouts
Remind them weekly of the goals and the benefits once they are reached
Celebrate successes
Deliver the program to the scouts and their families !

30. Thanks for your time & attention !
That’s all folks !