1. The Market Development Introduction for Grabner Products in China
Official website ：
Service hotline ：

2. Who are we ?
RENHE Renhe is the professional and influential scientific instrument agent and solution provider in china
Founded in 1992
Headquartered in Shanghai
Four domestic offices (Beijing, Suzhou, Guangzhou, Chengdu)
More than 40 employees
More than service customers
The assigned region in China see blue part

3. Who are we ?

4. Partner Brand

5. Key Customers

6. Key Customers

7. Grabner Product Marketing Activities
Marketing Events
Attending professional exhibitions and forums
Scheduling Grabner user meeting & product Seminars every year
Demo tour every two months
Close communication with Grabner Team
With Sales team
With Support team
With R&D team
 Multi-media
Shooting Chinese videos
We-chat
Chinese Articles

8. Grabner Product Marketing Activities
What makes us successful:
These are the TOP TEN examples that immediately pop up in my mind as “extraordinary”. Now I can share them with you!
#1 – Analytica China 2016 Exhibition
#2 – 2016 Oil Ability Verification Technology Seminar
#3 – Second Session of Aviation Fuel Supply Technical Seminar 2016
#4 – Grabner Products Technical Seminar 2016
#5 – Grabner Products Instrument Tour Activities
#6 – Customer Visits w/ Grabner
#7 – Setting up testing laboratory for hazardous chemical substances
#8 – Shooting Product Videos and Multi-Media Marketing
#9 – Writing Product Application Articles
#10 – Timely after-sales service

9. Marketing Events
Attending Five Professional Exhibitions and Forums in 2016
Local Refinery Meeting in Xiamen, Apr. 2016
Forum of Emergency Analysis Technology and Equipment for Dangerous Chemicals by Ship, May 2016
Oil Ability Verification Technology Seminar, Sep. 2016
Analytica China, Oct. 2016
Second Session of Aviation Fuel Supply Technical Seminar, in Nov.2016

10. #1 Analytica China 2016 - the biggest exhibition of the year !
Our company used one half of the booth size specifically to show and display Grabner products. Before the exhibition, we sent out a fair invitation and published our booth in related websites, such as Instrument Information Network, WeChat , Baidu Network, etc. During the exhibition, we also invited the media for interviews. After the exhibition, we evalued the success of the exhibition.

11. #1 Analytica China 2016 – Grabner Booth!

12. #1 Analytica China 2016 – Interview Video!

13. #3 User Meetings Grabner User Meeting & Product Seminars every year
Grabner product seminar in Shanghai city, in 2014
Grabner product seminar in Chengdu city, in 2015
Grabner product seminar in Ningbo city, in 2016

14. #4 Grabner Products Seminar
Grabner Technical Seminar, Oct. 2016, Ningbo City.
Organized by Renhe Scientific
Invited relevant customers from Ningbo petrochemical base in China
Invited Dr. Oliver Sauer as a guest speaker
Invited Karen to help with translation work
Introduced all Grabner products
Obtained excellent customer feedback

15. #4 Grabner Products Technical Seminar 2016

16. #5 Grabner Products Demo Tour
Every year we also organize many instrument tours to customer sites. There we show instrument operation and test samples, so that the customers gets a more intuitive understanding for our products.

17. #5 Grabner Products Demo Tour

18. #5 Grabner Products Demo Tour

19. #6 Close communication with Grabner Team
With Sales team
Sales forecast update monthly
Key customer visits with Grabner sales team
Timely communication for new applications
Support Grabner local marketing event
With Support team
Timely contact for service and support
Two service engineers participated for two weeks’ service training at Grabner facility in Vienna in 2016
With R&D team
Support China trip arrangement for Grabner R&D manager in June 2016
Create local sample database in China for IRXpert

20. #6 Customer Visits w/ Grabner
In 2016, we invited Josef Lutz (Grabner R&D Manager) to China to visit customers and collect customer feedback on Grabner products.

21. #6 Customer Visits w/ Grabner

22. #7 Service training @ Grabner

23. #7 Create local database at customer laboratory

24. #8 Shooting Product Videos
In order to facilitate product marketing and to give our customers a more intuitive understanding, we shot some product videos

25. #8 Renhe-Grabner Account in We-chat

26. #9 Writing Product Application Articles
In order to increase the market promotion and publicity in the industry, our application engineer wrote some industrial application articles.
Product Application Articles

27. #10 Timely after-sales service
Timely response, fast repair, regular maintenance
Provide demo units as loaners during service
Timely communication and feedback with the factory
Good communication with Karen
Huge investments into key accounts like Sinopec, PetroChina, CIQ, etc.

28. Thanks