1. Hot Topics in Trademark Law from around the Globe
44th Annual Meeting
New York, September 11-13, 2016
Trademarks
Hot Topics in Trademark Law from around the Globe
Latin America: Plain Packaging Status
Buenos Aires-Argentina
Santiago R. O’Conor
Partner

2. AGENDA :
Uruguay
Ecuador
Chile

3. GENERAL REMARKS: PP IN LatAm Health and sustainability conscience
Latin America’s population: millions

4. SPECIFIC REFERENCE TO TOBACCO AND
LatAm is not set apart from the
two global positions:
MORE
“Hands Off Our Packs” (
“Plain Packs Protect” (

5. PLAIN PACKAGING
Packages less attractive
Increase effectiveness of health warnings
Prevent the use of misleading and deceptive colours
Remove possitive association

6. NON-PLAIN PACKAGING
Strong Limitations to IP Rights.
Violates IP Intl. Treaties
Move away the investment in IP
which is the engine of commerce
Prosperity for people and countries
Develops counterfeiting
Tax issues
Do consumers need a Nanny?

7. COUNTRIES INVOLVED Preliminary Status: Advanced Status: Argentina
Colombia
Mexico
Peru
Brazil
Cuba
Advanced Status:
Chile
Ecuador
Uruguay

8. PRELIMINARY STATUS
Argentina: - Law Nº
- Advertising of Tobacco Products
Brazil: - Federal Law Nº 9.294/1996
- PP Bill Nº 103/2014 (Pending)
- ABPI: Strong Rejection
Colombia: - Law Nº 1335/2009
- Resolution Nº 3961/2009

9. PRELIMINARY STATUS
Cuba: - No Legislation
- WTO Panel – (Cuba, Dominican Republic, Honduras, Indonesia and Ukraine)
Mexico: - Tobacco Control Law (2008)
- Two Bills on PP (2013 and 2016) (Pending)
Peru: - No PP Bill
- Andean Pact Country: Art 134
- Plaguicides

10. ADVANCED STATUS
Chile: - Tobacco Law Nº
- Bill Nº (Major Changes)
- Food Labelling

11. ADVANCED STATUS
Ecuador: - No PP regulation
- High Impact Legislation on Tobacco advertising
- Risk of PP on Pharmaceutical
Industry  “Generics”
Uruguay: - ICSID Philips Morris vs. Uruguay
- Preliminary Status
- PP as from 2017
- And More  Food and Alcohol Labelling

12. LIMITS TO IP

13. LIMITS TO IP

14. LIMITS TO IP

15. LIMITS TO IP

16. EQUILIBRIUM SOLUTION TO A POSSIBLE ENDLESS SITUATION
Educational Campaigns!
Health Warnings
Tax Increases (?)

17. Joy and pride of Cuban Cigars
POSITIVE IDEAS
Joy and pride of Cuban Cigars
Concentration and Thought
Victory!
Good Laugh!

18. Equilibrium and Stand by Positive Ideas and not drastic measures for a solution not to affect IP rights and thus countries development and progress

19. THANK YOU! ¡MUCHAS GRACIAS!
San Martín 663, Piso 9 | (C1004AAM) | Buenos Aires | Argentina
Tel/Fax. (5411) | (5411) /3 |