1. Rethinking After-school Recreation
What to do when everything is changing.

2. Vying for Their Attention
Program Competition
School-based afterschool programs: ASES/ASART (900+ part.); Woodcraft Rangers (approx. 1,200 part.)
Other agencies: Asian Pacific Family Center, Rosemead Youth Leadership, My Spot, etc.
Other school-based activities: Muscatel Science Olympiad, Rythmax, Savannah Choir, etc.
Rosemead Library
Academic Services
Private tutoring agencies
Centers in Rosemead: Advance Tutoring Center, Midpath Academy, Gateway Education Center, iKids Learning Center
In-home: Tutoringsangabriel.com, Care.com
Chinese Schools

3. Vying for Their Attention (cont.)
Technology
Cable TV (hundreds of channels)
Internet (ever increasing access to information)
Video Games/Internet gaming
Social media (i.e., Facebook, Twitter, Snapchat, Skype, Meebo, Digg, IM)
Web-based video/radio (i.e., Spotify, Youtube, Vimeo, Pandora, Last FM)
Proliferation of cell phones, computers, and digital devices
Web-based tutoring: Khan Academy, LA County Library Helpline, Tutor.com), etc.

4. Biggest Bang for the Buck (and other resources)
Recreation Department Resources
Budget
2008: $3.41 Million
2014: $2.32 Million
Staffing
2008: 12 FT; 18 3-Q; 145 PT
2014: 10* FT; 7 3-Q; 78 PT

5. We’re Changing Too Recreation Department Program Changes (2008 – 2014)
Afterschool Recreation 12 school sites (24 staff) to 3 park sites* (12 staff)
Preschool: 4 (8 staff) sites to 2 (4 staff)
Expanded use of RAC (year-round) and Splash (summer) as a result of renovations
Expanded the number of instructional class offerings
Initiated picnic shelter rentals
Initiated Tiny Tot Sports
Additional annual events: Lunar New Year, July 4th Parade, summer concerts (4), Fall Fiesta, Christmas Tree Lighting, Young Americans, Summer Survival Campout
* Part-time staff costs for current program: $44,800/yr.

6. What We’re Seeing
The numbers aren’t what they used to be…

7. Average Daily Attendance
Sports Complex
Garvey Park
Rosemead Park
Sep 9 19 20
Oct 24 22
Nov 23 21 17
Dec 13
Jan 11 16 14
Feb 7
Daily Avg. 18
Average Daily Attendance
Current registered attendance (Spring):
Rosemead Park (8)
Garvey Park (9)
Sports Complex: (6)
PT Costs: $249/day

8. Community Survey 280 Respondents Languages: 141 residents
105 non-residents
34 Declined to state
Languages:
183 English
63 Chinese
30 Spanish
4 Vietnamese

9. Q.2 Where respondents participate
Activity
Participated
Aquatics (swim class, lap swim, swim team) 51
Youth sports (Tiny Tots, Afterschool) 33
Instructional Class (dance, art, etc.) 30
Adult sports 27
Senior lunch program/class/club/event 53
Afterschool recreation program 18
Rosemead Preschool 20
Garvey Preschool 11
Other: Tutoring, excursions 17

10. Q.10 Respondents needs and their importance
Activity
Yes No
Most important activity
1st
2nd
3rd
Youth learn to swim programs 90 44 30 6 3
Adult learn to swim programs 67 53 20 5
Water fitness programs 61 46 22 10
Preschool programs 50 55 18 4
Before and after school programs 59 51 8 1
School break programs 56 14
Youth athletic programs 16 12
Youth fitness and wellness programs 7
Youth gymnastics programs 49 52 9
Programs for teens 48
Youth art, dance, performing arts
Adult art, dance, performing arts 63
Adult organized athletic programs
Adult continuing education programs 69 42 11
Adult day and weekend travel programs 77 39
Programs for people with disabilities 45
Indoor space for small events (parties/meetings)
Special events (i.e. concerts, movies, parades) 74 38
Outdoor public art 58
Athletic special events (track meets, tournaments) 27 2
Nature programs/environmental education 65 41 15
Farmers’ Markets
120 28 34

11. What We Propose
Changing with the Community

12. After-school Recreation—Reduce to 1 Site
Civic Center/RCRC
Monday – Friday, 3 to 5 p.m.
Variety of indoor/outdoor activities including recreation, academic (computer lab, volunteer tutors, etc.), and social
Benefits
Variety of amenities: RCRC Youth Room, Computer Lab, Library, Splash Pad, Open Space
Continues to provide afterschool recreation services
Addresses changes in and needs of community including academics and technology
Better focuses limited resources
No cost (some exceptions)
Reduces current program expenditures by $30,000

13. After-school Recreation—Reduce to 2 Sites
Rosemead and Garvey Parks
Monday – Thursday, 3 – 5 p.m.
Variety of traditional activities
Benefits
No cost
Continues to provide afterschool recreation services
Better focuses limited resources
Reduces current program expenditures by $15,000

14. City-wide Sports Offer 4 to 5 seasons of varied sports
May include skills workshops and camps
Hosted at parks and gyms in Rosemead
Monday–Thursday evenings and Saturdays
2-3 days weekly participation (practices and games)

15. City-wide Sports (cont.)
Benefits
Low cost ($40 residents)
Includes season, shirt/jersey, and award
Compare to AYSO ($90 – $145); RYA ($85 – $145+); Rebels Football ($125 or $175)
Increased parent/family involvement (volunteer dependent)
2 Coaches and Team Mom per team and 2 team events per season
Provides broad and flexible athletic/fitness opportunities—Basketball, Flag Football, T- Ball/Softball, Indoor/Outdoor Soccer, Volleyball, Splash Ball/Water Polo, Badminton
Schedule avoids conflicts with other programs and gives all Rosemead youth program access
More playing time
10-game regular season with minimum 50% mandated playing time
Focuses on learning/de-emphasizes competition
Costs one-third of current after-school recreation program and generates revenue

16. Tiny Tot Sports Sport 2012 2013 2014 Soccer 48 54 44 Splash Ball 2727
Volleyball 4 6
T-Ball 29 43
Football 14 20
Basketball 30
Tiny Tot Sports
What ‘s next?

17. Any Questions?