1. The best of the vine Introducing 2016 Monterey Rosé

2. La Crema Monterey Rosé Introducing Crisp. Classic.
Set to make a splash.

3. How Did Rosé Become so Hot?
The U.S. / French Revolution Impact On Premise Rosé Menu Trends
French Rosé BTG grows +107% - average menu price $10/glass
French Rosé BTB grows +85% - average menu price $52/bottle
Winemetrics 2015 US On Premise Distribution Report, Rosé/Blush
Total BTB Rosé +19%
Menu: BTB $25-$ %
Menu: BTB $40-$ %
Total BTG Rosé +6%
Menu: BTG $12-$ %
Winemetrics 2015 US On Premise Luxury & Fine Dining Distribution Report, Rosé
Source: Wine Intelligence, Vinitrac® US, Oct 2015, n=2,029 US regular wine drinkers 3

4. The Big Rosé Picture Rosé is not a fad!
The US is the 2nd largest Rosé consuming country behind France
Both ON and OFF-premise trends are positive
+26%
Key Competitors
Whispering Angel
Cases: 41.3K
$ Vol: $10.3M
Price: $20.84
Miraval
Cases: 17.7K
$ Vol: $5.2M
Price: $24.01
Source: IRI, 52 weeks ending 11/27/16; Off-premise $Vol estimated, assuming IRI represents 60% of total Off-premise

5. Why Rosé Blossoms in America
Casual / Friendly
Rosé goes with our more casual lifestyle, our emphasis on friendliness over formality. And this drier style means we can be easy-going with no loss of elegance.
Perfectly Paired
Rosé goes with our simpler, less structured way of dining. It’s just as appropriate a la carte as it is with snacks, small plates, and whole meals.
Culturally Acceptable
With its affinity to a wide array of flavors and spices, Rosé goes great with America’s melting pot cuisine. 5

6. How Did Rosé Become so Hot?
Snap Shot of Heavy Rosé Drinkers
High spending, engaged and adventurous younger drinkers
Source: Wine Intelligence, Vinitrac® US, Oct 2015, n=2,029 US regular wine drinkers 6

7. Setting Trends in Wine Brand Overview
Our original name was “La Crema Vinera,” meaning the Best of the Vine. Our family-owned and operated winery focuses exclusively on cool-climate appellations. With our new Pinot Noir Rosé, we’re starting with Pinot Noir, our forté, and crafting it into something truly unique—a beautifully delicate, casually elegant Pinot Noir Rosé that’s the perfect accessory for every season.
Setting Trends in Wine

8. Introducing La Crema Monterey Rosé
Ripe for the New World
in a style of the Old World
National launch: February, 2017!
Aromas & Flavors
With aromas of raspberry, strawberry, and hints of fresh citrus. Flavors of red berries, watermelon, and mandarin oranges are complimented by undertones of minerality.
About Monterey - A long, long valley, both pastoral and austere. On one end, the Monterey Bay—dramatically deep, unusually cold. Throughout, a brisk, ever-present breeze that rises from the ocean and cools expansive, rolling vineyards. This is Monterey—rocky, windswept and unrestrained.
Strawberry
Watermelon
Raspberry
Mandarin Oranges
Minerality
Personality: Smooth, elegant, and a little wild
Character: Vibrant

9. Beauty in a Bottle Packaging Winemaking Techniques
Pearlescent Screw Cap
Luxurious, ultra-premium color
Simple quick for service
Pearlescent Front Label
Luminescent and stylishly striking
Differentiated, unique to La Crema
Rosé Wine Color:
Lean, soft hues of mango and mandarin
Winemaking Techniques
Grapes were gently pressed before the juice was 100 percent stainless steel fermented at cool temperatures to preserve the fresh fruit characteristics. 9

10. Case Card and Glorifier
POS
Necker
Case Card and Glorifier
Necker