2. Arrowplan Reserva Ambiental tejuacu Project overview pArt 1 Reserva Ambiental tejuacu project

4. Environment: maintain and foster the development of rare forests and species Education: an open site for students and teachers where they have a direct contact with some important works of nature Economic: a new proposal for financing environmental reserves Research: a natural laboratory for universities and the scientific community Reserva Ambiental tejuacu project

5. Mata Atlântica is a set of forest ecosystems, very rich from the ecological, cultural, medicinal, etc, viewpoint; where the common element is the exposition to humid winds from the Atlantic Ocean. Reserva Ambiental tejuacu Mata atlantica

6. Corresponded to over 1 000 000 Km2 (12% of Brazilian territory) and is today reduced to 50 000 Km2 (5% of its initial area) 80% of Brazilians live in its areas generating about 80% of Brazilian GDP Largest biological diversity in the planet 50% to 70% of its plants are found only there Today, any small destruction may mean an irremediable harm. project Reserva Ambiental tejuacu Mata atlantica

7. project Reserva Ambiental tejuacu Mata atlantica

8. Located in Aldeia – Chã da Tábua in the city of São Lourenço da Mata, state of Pernambuco, Northeast of Brazil Over 150 thousand species of trees distributed on over 2 hectares Recognised as a National Reserve part of the National Natural Assets. project Reserva Ambiental tejuacu

9. Maintenance and improvements in the Reserva do Tejuaçu Reserve Education Research project Reserva Ambiental tejuacu objectives

10. Direct Marketing and Public Relations Strategic Co-operative Partnerships The Virtual Reserva do Tejuaçu Reserve project Reserva Ambiental tejuacu strategy

11. Adopt a Tree Program Environmental Tourism Environmental Education and Research Events project Reserva Ambiental tejuacu actions

12. Institutions (schools, universities and research centres) The city of Moreno and European partners (in particular through URB-AL program - European Commission) Networking with the Al-Invest (EU) members in particular for support to environmental events project Reserva Ambiental tejuacu Strategic partnerships

13. Base for Adopt a Tree program Important marketing factor Switching costs project Reserva Ambiental tejuacu Virtual reservas ambiental tejuacu

14. The website Funding Marketing Switching Costs For all ages project Reserva Ambiental tejuacu Adopt a tree program

15. A natural second step from Adopt a Tree Mata Atlântica marketing Funding project Reserva Ambiental tejuacu Environmental tourism

16. Schools Universities (Federal University of Pernambuco) Long Distance programs project Reserva Ambiental tejuacu Education

17. Al-Invest - European Commission - event (Arrowplan and Citpar): 2003 Business Meetings Educational meetings project Reserva Ambiental tejuacu events

18. 7º5833,01S 35º0137,77O project Reserva Ambiental tejuacu questions

19. Project basecamp Loteamento Lagoa Azul, Quadra 29, Lote 3 Rua Assis Cintra, sn, São Lourenço da Mata / PE / Brasil acb@cbet.com.br +55 81 95264410 / 98233241 / 86018210 / 91930614 project Reserva Ambiental tejuacu contacts

20. Europe project Reserva Ambiental tejuacu contacts

22. project Reserva Ambiental tejuacu Mata atlantica