1. Presented in the framework of www.euroapprenticeship.eu
European Quality Assurance Label for In-company Learning Mobility for Apprentices
Presented in the framework of

2. A label for recognition
WHY A LABEL ?
A label for recognition
Difficulties to motivate and mobilise enough companies to be involved in hosting and sending, improve support and quality of placements, foster the benefits of transnational mobility in training
Our objectives :
Raise interest among companies and sector organisations,
Valorise the role and commitment of companies,
Award them with a label, seen as a mark of recognition, enhancing the visibility of their engagements

3. Commitment to labelled companies
WHY A LABEL ?
Commitment to labelled companies
Enhances the positive image of companies by recognising their involvement in vocational education and training in Europe
Ensures a higher quality of “In-company Learning Mobility” for both, company and trainee/apprentice

4. OUR AIM Through the label
Inform companies about the opportunity of learning mobility in Europe
Support training centres and companies so that they can offer the best learning opportunities in an international context to their learners
​Award companies with an internationally recognized label that proves their fair engagement in offering high quality in-company training opportunities to learners
Develop a CoP about high quality in-company Learning Mobility

5. ACTORS INVOLVED
ISSUING BODY : The Euro Apprenticeship (EAS) network
Issue the label, coordinate and support the Community of Practices of Awarding bodies, APCMA and partners manage the website where members can get access to the EQAMOB&CO label and various communication and marketing tools
AWARDING BODY : You!
Support companies either in sending/hosting, monitor the learning mobility. As a member of EAS network: award the label.
COMPANIES : Our “target”
Engaged/not yet engaged in high quality outgoing/incoming learning mobility

6. As an awarding body, member of EAS network
YOUR ROLE
As an awarding body, member of EAS network
Evaluate companies that apply for the EQAMOB&Co label
Award the label and the certificate in accordance with the rules and checklists provided by the issuing body
Supports companies and monitors the learning mobility,
Provide suitable advice and communication tools to companies
Spread the word to European, national, regional, local partners

7. YOUR TOOLS
Quality guidelines and checklists for accompanying the labelling process and building-up a high-quality learning mobility pathway.
The digital version of the label to ascertain recognition of companies.
Communication, awarding and marketing toolboxes: videos, NO MORE postcards, flyers, logo versions, social media banners, stickers, other gadgets …
Marketing tips and collection of online promotional tools about mobility

8. Let's build high quality in-company learning mobility experience ! 

9. HOW TO USE THE TOOLS
The following overviews summarize what tools to use by the awarding bodies according to
the specific target you address: companies not yet involved in mobility or confirmed hosting/sending companies
the message you want to convey
The type of event you want to organise

10. OVERVIEW Communication Materials available for marketing issues
Objectives
Main content of messages
Targets
To inform
To draw attention
To increase the label value
Information regarding mobility programs
Information regarding EQAMOB& Co label
Information regarding labelled companies
Awarding bodies
Companies not yet involved in mobility
Hosting and/or sending companies
Other stakeholders (including potential awarding bodies)
Postal cards “no more” X
EQAMOB&CO Flyers / brochure
Social banners for blog, Facebook, Twitter
Gadgets (magnet, post-it, notepad)
Videos explaining the label
Certificate / Stickers
Logo, baselines, Letterhead, PowerPoint model
Online resources about mobility benefits / ERASMUS+ brochures
List of useful websites
Press release

11. Recommandations about marketing actions
For the awarding body
Organise different type of events / campaigns regarding the targets and the objectives: see Awareness rising / Information / ambassador campaigns
Support the awarded company to use the communication materials To advertise about the label, through its own channels, the company has at its disposal some materials such as social banners, digital version of sticker
Promote yourself as an awarding body – promote the company
Take a picture with the awarded company Make a short video with a smartphone (max 1min) following the script provided by the toolkit. E.g. Ask one or more learners “why did you an internship abroad and why in this company” or “what was the added value of an in-company training experience”? You can share the video with the Issuing Body (providing the script of the interview) to be shared with other awarding bodies
Organise awarding events / press conferences / press releases For a group of awarded or a single company Aim to promote locally the company as excellent sending of hosting company All articles published by local newspaper should be sent to the Issuing Body via social networks
Share news from and with the Issuing Body as news about awarded companies in other parts of the network, share on social network, newsletter or any other channel

12. Different marketing events
Awareness – Information campaign: draw attention to benefits of mobility but also to support available and quality issues
Information campaign: provide information about the awarding process and the support available
EQAMOB&Co Ambassador campaign: promote the label

13. Awareness – Information campaign
OBJECTIVES
Increase number of potential new companies interested in Learning Mobility / Sending - Hosting
TARGETS
Companies not yet involved in mobility
Potential new hosting and/or sending companies
KEY MESSAGES FOR THE COMPANIES
It is easy to participate
There is support available and it is easy to gain access
It brings added value for the training and motivation of the apprentices, motivates the team, enhances the image of apprenticeship and the profession, enhances the image of the company, makes the company more visible to clients, future apprentices & employees …
ORGANISATIONAL ELEMENTS
The aim is to draw attention/raise awareness about the existing possibilities & benefits of European learning mobility. In order to catch attention, you should also be able to inform about the local support available and how to get access to it (key contacts close to the company, practical information). The added value of a quality assurance approach (label) for boosting the benefits can be discussed and highlighted. Examples of good practices from other companies and peer to peer testimonies are recommanded
WHEN
During the recruitment period of apprentices, when informing companies about apprenticeship contracts, before the signature of the apprenticeship contract
Well before the implementation of a mobility project (3-6 month)
After a mobility project when promoting the outcomes
HOW
During an information meeting with companies about the apprenticeship contract
During information days about apprenticeship / training fairs
Exposition in the training center with testimonies about mobility projects realized
Invitation of local companies to specific promotional event (EUROPASS awarding, Training awards, Debriefing of mobility events) – Peer to peer testimonies
In training sessions for trainers, tutors, & webinars
Hand outs & information during visits of professional teachers in the company
Testimonies on the website of the awarding body
WHO IS IN CHARGE
Intermediate organisations as Training centres, regional, local craft chambers, stakeholders with expertise about mobility implementation
Professional teachers of the training centre
Companies itself and their trainers, tutors in the company (peer to peer approach)
Representatives of professional organisations
COMMUNICATION MATERIALS
EQAMOB&CO Video & your testimonies (& EAS video channel), ERASMUS+ and other online brochures about benefits of mobility, Flyer for companies, No More Post Cards, Description of your specific project and partnership + contact

14. Awareness campaign

15. Label information campaign
OBJECTIVES
Develop the number of companies interested in the label / entering the awarding process / awarded
TARGETS
Hosting and/or sending companies about to be involved or already involved in mobility
KEY MESSAGES FOR THE COMPANIES
The quality approach is useful because it create mutual trust between all partners involved and foster the benefits / outcomes for the learner and for the company
There is individual support available and the quality assurance takes into account the specific situation and need of my company
The label is promoted at local, regional, national, European level
ORGANISATIONNAL ELEMENTS
The aim is to focus on the importance of a quality approach for “In –company Learning Mobility” in order to be able take fully benefit of learning mobility as a pedagogical situation / tool to acquire new competencies. Inform about the label and the quality conditions. Inform about the partners involved and the EuroApprenticeship network. The support provided by the awarding body to improve the quality of placements (taking into consideration the specificities of the company) and to promote the investment of the company should be explained and highlighted such as: organise the preparation and a debriefing about the personal and professional growth for the learners and/or formalize together the contributions from European trainees (innovation, a new perspective), promotion of a positive image on the local labour market, organisation of recognition from peers and stakeholders, positioning of the company as an European company offering European learning opportunities …
WHEN
During the recruitment period of apprentices, when informing companies about apprenticeship contracts, before the signature of the apprenticeship contract
Well before the implementation of a mobility project (3-6 month)
After a mobility project to promote the outcomes
HOW
Information during training sessions for trainers, tutors, specific webinars
Handouts during visits of professional teachers / mobility coordinators in the company to prepare and evaluate mobility
Information and promotion in local, regional & professional Medias, articles
Permanent exposition in the training center with testimonies from awarded companies
Awarding ceremonies, specific promotional event (EUROPASS awarding, Training awards, Debriefing of mobility events)
Publication on the website of the awarding body
WHO IS IN CHARGE
Awarding bodies (intermediate organisations, craft chambers, training centres, other stakeholders)
Coordinators of mobility consortia
Mobility organisers
COMMUNICATION MATERIALS
EQAMOB&CO Videos & testimonies (& EAS video channel), Flyer / brochure for companies, No More Post Cards, Social banners, Certificate & Sticker, gadgets, checklists,

16. Information campaign

17. Information campaign
Là tu pourras aussi ajouter le flyer quand on l’aura finalisé

18. “Ambassador” campaign
OBJECTIVES
Increase the use of the EQAMOB&CO label and sustain and develop the Community of practice
TARGETS
Awarded Hosting and / or Sending Companies
EuroApprenticeship members, European partners, other European networks
KEY MESSAGES
Become an ambassador of high quality “In-company Learning Mobility”, the EQAMOB&CO label and the Euro Apprenticeship network
It is easy to gain access, you do not need to be perfect from the start, step by step progress is possible
Invest time in the quality approach brings added value (mutual trust partnership, greater satisfaction of learners and companies, recognition, can be promoted for funding and ERASMUS application, notoriety …
Access and contribute to a network / community of practice and exchange of experience and tools among peers
ORGANISATIONNAL ELEMENTS
The aim is to inform about the benefits and added value of the EQAMOB&Co label for the awarding bodies and the awarded companies: Improve visibility and good image, social responsibility. Positioning of the company as a company that is concerned about the well-being of their (young) staff and offers high level and qualitative mobility. Having more qualitative in-company learning actions and entering a Community of Practice (CoP) based on trust and reciprocity. Be part of a selected group, a club, a network.
WHEN
Before, during, after the organisation of mobility projects
HOW
During contact seminars / meetings with new potential partners when preparing mobility projects
Evaluation sessions with confirmed partners to upgrade (together) as an awarding body
During any event/seminar/conference related to mobility at local, regional, national and European level
EuroApprenticeship Peer learning seminars / webinars
Mobility Awarding events
WHO IS IN CHARGE
Awarding bodies and their umbrella organisations
Euro Apprenticeship network members
EQAMOB&CO partners and their European partners
COMMUNICATION MATERIALS
EQAMOB&CO Videos & testimonies (& EAS video channel), Guidelines & Checklists, Certificate & Sticker, gadgets, Press release, PPT presentations, visual identity packages with logo and baselines, Social media banners, EAS website / newsletter

19. Eqamob&Co ambassador campaign

20. ACCESS TO FREE ONLINE TOOLS
Useful links
Marketing tips
Online brochures about mobility
Link to EAS page

21. EQAMOB&CO constraints
LAST BUT NOT LEAST
Communication constraints
ERASMUS + constraints
As the project is financed by a partnership with Erasmus+ it is essential to :
Indicate that the action is financed by the Union in any publication/communication
Display the emblem of the European Union (click here to download it)
Specify that the publication/ communication reflects the author’s view and that the Commission is not liable for any use that may be made of the information
EQAMOB&CO constraints
The visual identity ensures coherence and harmonization within communication support, builds a strong identity for the label.
It should enable any companies or organizations to recognize at first sight who we are:
Logotype
Typography
Stationery & publishing
Click here to access the full document.

22. Let's get involved withEQAMOB&Co, the label that shows our collaboration and commitment!

23. The European Commission support for the production of this publication does not constitute an endorsement of the content, which reflects the views only of the authors, and the Commission cannot be held responsible for any use that may be made of the information contained therein.