1. Seattle and King County Mobility Services Planning Sustainability & Public Transportation Workshop
Joe Iacobucci
Director of Transit & Shared Mobility Practice Leader
Sam Schwartz Consulting
Matt is available
City of Seattle

2. Definitions Matt is available
Shared mobility: a catchall for any transportation option where users pay for a trip rendered or for the temporary use of a vehicle. It includes scenarios where vehicles are shared continuously among multiple users, or shared among different individual users for personal use over discrete time intervals.
Matt is available

3. Definitions Matt is available
Mobility as a service: A concept that emerged in Scandinavia, it is mobility model based on commodifying trips and seamlessly facilitating the sale and purchase trips through a common user interface that integrates all modes available.
Matt is available

4. Definitions vs Matt is available
Commodifying trips: outputs (trips) purchased and sold, instead of users owning means of production (vehicles).
Functionality dominates while form, brand, and identity lose importance. vs
Matt is available

5. New and Emerging Trends
Seeing Big Shifts In:
Technology: how people can live
Values: how people want to live
Patterns: how people do live

6. 20th Century 21st Century Public Public Policy
Encourage private vehicle ownership
Provide mass transit
Regulate taxi industry
Protect public safety
Private Industry
Technology-enabled
Low barrier to entry
Sharing economy / peer-to-peer
Private Industry
Operate taxis
Build vehicles
Consumer
Choice of mobility is expanded
Responds and adopts new products
Consumer
Publicly-provided transportation
Owned vehicles (SOV)
Public Policy
Govern ROW for emerging forms of shared mobility ?
21st Century
Public
Provide Fixed Route, low consumer cost
Monopolistic, insulated, commoditized
Expansion of roads and highways
Private
Monopoly, insulated, commoditized
Consumer
VMT Explodes
Transit is low consumer cost
Limited trips, neighborhood - CBD

7. On the Street…

8. Matt is available
City of Seattle

9. Process
Matt is available
City of Seattle

10. Process
Develop scenarios for near-term and more distant future to further investigate how impacts and outcomes may play out
Identify impact thresholds where outcomes like travel behavior, congestion, land use, public health, equity, affordability, could change substantially
Provide policy and regulatory guidance
Matt is available

11. Project Phase 1 (Winter 2015/2016) Phase 2 (2016) Joe
Discuss existing trends, issues, and concerns with wide array of stakeholders
Review existing regulations
Policy and regulatory guidance
Organize what we heard into two frameworks
Phase 2 (2016)
Identify how and where outcomes like travel behavior, congestion, land use, public health, equity, affordability, could change substantially (scenario-testing, data dive, coordination)
Outputs will be utilized for One Center City Plan
Long-term policy and regulatory guidance
Joe
Discuss Phase I and Phase II processes

12. Phase I Findings
Matt is available
City of Seattle

13. Recommendations Susan
R1 – Jurisdiction and Coordination:
Allocate regulatory responsibilities to the most appropriate jurisdiction based on regulation type.
R2 – Holistic Approach:
Create a broad regulatory umbrella that is all-encompassing of existing, emerging, and future shared mobility models.
R3 – Consider Platform Licensing Models:
Build on recent successes in other regions and consider a platform-based approach that is reflective of the increase in drivers for Transportation Network Companies (TNCs), and changing technology and business models employed by shared mobility companies.
R4 – Penalties:
Adopt an effective penalty system that equitably holds parties responsible for complying with regulations.
Susan
- These summarize the things we care about based on what we heard. Touch on important themes for the city, county, mayor, director.

14. Recommendations Susan
R5 – Enforcement:
Employ an enforcement approach that adapts to the changing technology and business models employed by shared mobility companies, including options based on a platform and audit structure.
R6 – Rate Structures:
Develop a consistent policy on shared mobility rate structures that ensure consistency and fairness for customers.
R7 – Data Sharing:
Develop a data collection and sharing process as part of the licensing terms of shared mobility platforms, including a third party data management entity.
R8 – Accessibility:
Develop a holistic policy for accessibility (e.g. ADA compliance). An evaluation and update to current policy would be the first step of this process.
R9 – Micro Transit:
Define safety standards and regulations
Susan
- These summarize the things we care about based on what we heard. Touch on important themes for the city, county, mayor, director.

15. Phase II
Matt is available
City of Seattle

16. Policies, approaches & procedures
What we heard
(6 sessions + around 15 interviews)
RESEARCH 
What is
happening?
What are the
principles
to uphold?
SYNTHESIS 
What could
happen?
WHERE WE WANT TO GO
Policies, approaches & procedures

17. Mode Share Analysis – PSRC Collaboration
Expected outputs:
•High level congestion changes as well as congestion changes in the 5 project areas.
•Access changes, do some areas become more or less accessible to the rest of the region? (increased access to jobs and employment).
•Mode shift in the region as a whole and the 5 project areas.

18. Travel Time Analysis - Chicago

19. Travel Time Analysis – Austin

20. Seattle and King County Mobility Services Planning Sustainability & Public Transportation Workshop
Joe Iacobucci
Director of Transit & Shared Mobility Practice Leader
Sam Schwartz Consulting
City of Seattle