1. CERN openlab communications
CERN openlab phase V
induction session
Andrew Purcell
communications officer
28/09/2015

2. Andrew Purcell, CERN openlab communications officer
Why communicate?
Demonstrate impact
Show return on investment (ROI)
Reach broader communities
Foster new collaborations and research
Support mission of education
28/09/2015
Andrew Purcell, CERN openlab communications officer

3. Role of communications in CERN openlab
Creation of dissemination material (including online)
Permanent liaison with collaborating companies on all communications-related matters
Report collaborator-specific results
Source quotes from technical staff
Provide statistics, images, and other supporting materials
Facilitate CERN review process for press releases and other documents
Measure impact of communication activities
28/09/2015
Andrew Purcell, CERN openlab communications officer

4. Communications team within CERN IT Department
Mélissa Gaillard
CERN IT Department communications officer
Andrew Purcell
CERN openlab communications officer
Petya Georgieva
CERN IT Department and CERN openlab junior communications officer
28/09/2015
Andrew Purcell, CERN openlab communications officer

5. Wider communications at CERN
(n.b. Symmetry supported by Fermilab/SLAC)
Mandate of CERN communications group
Generate public engagement in science, to produce and distribute information, to foster community building and to build support for CERN and its missions. The key audiences are:
The general public – to foster engagement with scientific issues
The scientific community – to provide information about CERN's activities
Science and technology decision makers – to promote CERN's activities
The CERN community – to provide information and build motivation
Local communities – to provide information and promote events, including activities for local schools
28/09/2015
Andrew Purcell, CERN openlab communications officer

6. Andrew Purcell, CERN openlab communications officer
Events
Open Day
Technical Workshops
Collaboration board
Innovation and entrepreneurship event
Lightning talks
CERN IT Technical Forums
28/09/2015
Andrew Purcell, CERN openlab communications officer

7. Andrew Purcell, CERN openlab communications officer
Reports
28/09/2015
Andrew Purcell, CERN openlab communications officer

8. Andrew Purcell, CERN openlab communications officer
CERN openlab website
Around 50k unique visitors last year.
28/09/2015
Andrew Purcell, CERN openlab communications officer

9. Press releases and press clippings
28/09/2015
Andrew Purcell, CERN openlab communications officer

10. Andrew Purcell, CERN openlab communications officer
Phase V announcement
28/09/2015
Andrew Purcell, CERN openlab communications officer

11. Andrew Purcell, CERN openlab communications officer
Social media
- Twitter over 500 members in first 3 months
350 on Facebook, but wide reach. E.g. post has reached almost 30k!
LinkedIn group private, so no screenshot (as presentation made publicly available). But please do all feel free to join!
28/09/2015
Andrew Purcell, CERN openlab communications officer

12. Andrew Purcell, CERN openlab communications officer
Our requests of you
Please send a short bio to Petya Georgieva for our profiles page:
Let both Petya and I know if you publish a report, give a presentation, etc.
Be sure to use the templates available here:
Please do respect copyright!
More info:
28/09/2015
Andrew Purcell, CERN openlab communications officer

13. Andrew Purcell, CERN openlab communications officer
Review process
Check with your supervisor
Get in touch!
I will facilitate the review process:
CERN openlab management team
Head of IT Department
CERN communications / press office
Legal service
Finance and procurement
28/09/2015
Andrew Purcell, CERN openlab communications officer

14. Andrew Purcell, CERN openlab communications officer
Questions?
Office:
Tel:
Mob:
28/09/2015
Andrew Purcell, CERN openlab communications officer